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Holland-Mark
Helping client brands uncover the truth and become Imperative through better products, more effective messaging, and more intimate customer relationships.
Brands must employ experience architects to ensure that the customer journey is engaging, worthy of sharing, and consistent across...
Marketing lessons from RIM's failures: know your consumer, continue to innovate, focus on your strengths, and make great products....
Positioning A President’s Brand, Round II: The State of the Union - http://holland-mark.com/index...
A summary of last week's social media seminar featuring our own Mike Troiano. Check out his presentation here: http://blog.masstlc.org/2012...
Advice on when to reposition your brand: http://www.brandingstrategyinsider.com/2012...
Six social media rules for creating brand evangelists: http://www.fastcompany.com/1814362...
A simple explanation of the Net Promoter system - on a napkin! http://www.netpromotersystemblog.com/2012...
Who is your customer? http://sethgodin.typepad.com/seths_b...
Which Super Bowl ad did you think was most effective? http://www.mullen.com/2012...
Afraid of what your customers might say? According to this study, 57% of consumers who completed a customer satisfaction survey did so...
A public platform for customer service called Gripevine, created by the "United Breaks Guitars" author, is launching this week....
Customer experience lessons from Netflix: http://www.mpdailyfix.com/6-custo...
Successfully positioning a brand requires consumer insight - your strategy must be unique, relevant, emotionally compelling,...
Why the Net Promoter Score is more than just a measure of customer loyalty: http://www.netpromotersystemblog.com/2012...
Applying lessons from the Net Promoter Score to measuring usability. http://www.fastcodesign.com/1668923...
Complexity has become the silent killer of profitability in today's world. Great read. http://blogs.hbr.org/cs...
Three tenets for for brands in today's market: embrace incongruity, prioritize process over product, and make people happy....
Zappos knows that creating customer advocates takes more than free shipping and nice people on the phone. http://www.copyblogger.com/zappos-...
People retain One SimpleThing about your brand. Even 5-year olds. Decide what it is, or they will. [video] https://www.youtube.com/watch...
To make content marketing work, you need to understand your marketing and business goals. http://www.copyblogger.com/content...
Branding lessons from Lady Gaga: http://www.fastcompany.com/1811888...
Facebook is a tactic - so, what's your social media strategy? http://socialmediatoday.com/davidjo...
Facebook advice from social media superstars: https://adage.com/login.php
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