Philippe Borremans › Comments

"As a PR guy I would say this: 1) let’s get rid of mind numbing, brain killing, right out patronizing advertising we get on TV, radio & billboards… 2) let’s run our press releases through the Bullfighter (http://fightthebull.com/bullfig...) of PressReleaseGrader (http://pressrelease.grader.com) before sending them out tot he world… But let’s do it in that order…." - Philippe Borremans

"Hi Shannon, Great list and I still can’t understand why PROs within companies (and agencies for that matter) take so long to “upgrade” their newsroom… I have been convinced from the start that a blogging platform like WordPress would be a good one to make this easy and user friendly for most of us communications types with no IT/Web background. So what is your solution ? A specific WordPress template you had developed ? If so, please share it with us and I would be interested in the contact details of the developers as well, even though I am using http://www.pitchengine.com now…" - Philippe Borremans

"Hi Shannon, Great list and I still can’t understand why PROs within companies (and agencies for that matter) take so long to “upgrade” their newsroom… I have been convinced from the start that a blogging platform like WordPress would be a good one to make this easy and user friendly for most of us communications types with no IT/Web background. So what is your solution ? A specific... more... - Philippe Borremans

"Marta, please provide an easy way to subscribe to blog updates for those people who do not understand the in & outs of RSS… Good luck with & above all else have fun blogging !" - Philippe Borremans

"You are so right. Very sane and down to earth blogpost. People should have the right to a fair election but we shouldn't forget that a lot of other regimes want to influence what's happening in Iran based on their own political agenda... Sadly, most of the times (if not all) it has little to do with the people and a lot with geopolitics.." - Philippe Borremans

"I completely agree with the above... You can not compare the crisis management activities of a multinational with the pressure group activities of a union. If this shows something then it shows that groups of individuals can have a certain amount of "share of voice" the same way well oiled PR departments can have. I like what you do BL but this "comparison" doesn't do it for me. The J&J contra Red Cross case is to my knowlwdge a better one to show that you need to be engaged online in order to have get the benefit of the doubt by the online community.</p" - Philippe Borremans

"How do I integrate Ping ? I want to be able to update Ping via Twitter from my iPhone Tweetie App…. Thanks." - Philippe Borremans

Hi Neville... Here's a suggestion: You create your PPT or Keynote, save it as a video clip with remote control on your iPhone and then do this: http://www.microvision.com/pico_pr... - Philippe Borremans

"It always amazes me that Squarespace is not in the “usual suspects” list… Have been using it for years and is still the best for me." - Philippe Borremans

"I have just been appointed as probably the first Belgian CSMO and these are the job characteristics: 1) the function reports straight tot the CEO. 2) the responsibility covers all use of social media, for internal and external collaboration and communications. 3) the functions is cross business unit and cross company 4) I do not "sit" within the communications, nor the marketing, nor the IT department. With regards to skills - it is not because someone Tweets, or blogs are is on Facebook that you have the needed skills to manage social media projects… Most of the time these have much more to do with change management than being "fluent in the latest tools"… Of course, we'll see how he function works out but I am very eager to start and would love to share my experiences with other CSMOs out there… PS: I am an ex-IBMer and have been involved with social media there as well…IBM is a different world than 99% of the companies out there… My former employer has an advance of about 5 years..." - Philippe Borremans

"Hi Adam, We both have the same interest in finding those little food and restaurant gems wherever we go so here’s a deal: I’ll post my mainly European treasures on Goodrec (http://www.goodrec.com) and you’ll do the same for the US… That way I can enjoy good recommendations when I am over there in September" - Philippe Borremans

"Het eerste slachtoffer van de oorlog is de waarheid…. In oorlogstijd denk ik dat we beter spreken van propaganda… Als PR professional wil in elk geval niet met dit soort “spindoctoring” gelinkt worden, of ben ik nu naief ?" - Philippe Borremans

"Hi Stephen, Great imagery use here… It is completely true that today’s information can have this explosive way of getting around but on the other hand I am a bit skeptic about the origin of the “risks” here… If a company plans to use social media within the enterprise then of course these new tools will have to comply to the security infrastructure of the organization… just like their email system has to comply…. The rest is educating employees about how to use their tools in a secure way, making them aware that “tailgating” can be dangerous for the company, as well as copy/pasting sensitive information to a Facebook page… The problem with security of data most often resides between the chair and the PC… Lots of companies are spending loads of money on infrastructure security but then forget to educate people on a regular basis. I think this is far more dangerous…" - Philippe Borremans

"Ben ik dan de enige op Squarespace... Ik zou in elk geval voor niks anders willen ruilen." - Philippe Borremans

"Domeinnamen, of het nu voor een website is of voor een Twitter account of... maken gewoon deel uit van het merk. Bij grote organisaties valt dit beheer zelfs onder "intellectual property en corporate assets" of zelfs de "legal department". Het kan soms echt tot een PR ramp komen, jkijk maar eens naar: http://www.glenntilton.com waar Glenn Tilton een CEO is. Ik heb zelf een klant gehad waarvan ik een Twitter account ontdekte en waarvan zij niets wisten, vandaag is het één van hun online assets die ze zeer regelmatig (dagelijks) gebruiken. Soms moet het eerst "mis" gaan voor firmas sociale media beginnen te verstaan..." - Philippe Borremans

"Here’s my take on the whole affair: http://www.conversationblog.com/journal..." - Philippe Borremans

"Bravo ! Och het begon al slecht met Yves zijn “spontaan” YouTube optreden… die mensen begrijpen het woord “feedback” niet en hebben enkel les gekregen in eenrichtingscommunicatie… Onze politici zouden social media en hun interactiviteit met open armen moeten ontvangen maar helaas… Ik denk niet dat ze er klaar voor zijn en dat er nog veel “training” zal moeten plaatsvinden…" - Philippe Borremans

"Not for me to say but I will: Damn you deserve it girl ! Rock on." - Philippe Borremans

what sparked this? - Jason Kintzler

I can "digit." - Phil Boiarski

Can't blame him.... ;-) - Philippe Borremans

Oh my God, you among those terrible PR people... ;-) Have fun ! - Philippe Borremans

yep, the begining of the end :-) - Damien Van Achter

Here you go, all the news/media handles:http://red66.com/2008... - Philippe Borremans

Hi Euan, how did you presentation go ? I did mine yesterday. Hadn't time to take pictures. Now at least I know what the city looks like ;-) Have fun. Sköl ! - Philippe Borremans

"I am covering an industry conference of 3 days later in the month and am using CoveritLive, my Flip, a Nikon D40 and my Nokia N93 as back up. Twitter is definitely great as well. You should also consider syndicating all this content (if the client agrees) with other platforms where it makes sense (their Fecabook page, Tumblr etc..) through RSS. PS: I created a group for professional conference bloggers (with a focus on Europe) on LinkedIn. If you’re interested to join, please do so at http://www.linkedin.com/e..." - Philippe Borremans

Mmm... I don't get that, but then I am only drinking Belgian Trappist beer... ;-) Salut Loic et bonne soiree. - Philippe Borremans

Oh yeah... there is that gut wrenching feeling again... I really don't like that place - Johnny Worthington

I went through Checkpoint Charlie when the wall was up and I was scared spitless when I I had to pass the guards. They also took all my western money and issued me useless East German marks that I couldn't spend OR re-exchange on the way out of East Berin. - Francine Hardaway

"Hi, interesting graph and easy to use for presentations. Have also a look at a more detailed overview of all web 2.0 tools/services out there, listed by tags: http://www.go2web20.netNever complete these things but really interesting to track..." - Philippe Borremans

"Hi, Social Media as such are just platforms right… So if you understand RSS - the concept of automatically syndicating your content - you’ll be able to think “platform independent” and handle all those social media through a limited amount of feeds… For the more “personal” pages on Facebook etc… try updating all of them at once using ping.fm or other related services… Kind regards." - Philippe Borremans

"Hi Michael, It is true that in Europe a lot of daily newspapers were born out of the propaganda machine of political groups (later parties) way back in the 18th an 19th century and that in some cases you can still sense the political “background” of some newspapers. Here in Belgium almost all newspapers were born out of political struggle. However, the quality of their reporting is so high and their bias so limited that you can refer to them as “independent” newspapers. I think that in principle, a government should stay out of any kind of medium (be it press, TV, Radio) but that the day to day reality of private and state owned media is here to stay… And let’s face it, we all know that in the US Fox is as good as the government’s news channel and that some newspapers are so biased that their reporting has to be taken with a serious pinch of salt… A more interesting phenomenon is the creation of a citizen journalism school by the founders of OhMyNews… but then we’re into another..." - Philippe Borremans

"Allez, we gaan d'er weer eens invliegen hé... maart Euroblog, april EACD, juni IAOC.... er zal nogal geblogged, videocast/podcast worden. See you then... PS: the invitation to join me for a Brussels Pre-Conference dinner/drink still stands !" - Philippe Borremans

"Hi, For the Europeans reading this; there’s another service called Zong which I covered on my blog. In short it does the following: RSS2SMS, Z-Quiz (setting up an SMS quiz), Z-Vote (voting per SMS), Z-Box (comments/feedback per SMS) But Z-Pay is definitely a new interesting angle… Z-Pay allows you to sell content (ebook, whitepaper, prime content etc…) from your blog/website and readers pay by SMS. I tried the RSS2SMS service and it work very well. Now I am writing up some good content people will want to pay 2/5€ for and I’ll try the Z-Pay thing. Zong, the company, was also present at 3GSM" - Philippe Borremans