"The problem is that we keep thinking in terms of journals, as though a pair of covers around a set of paper documents has any relevance in the modern world." <-- spot on. Come on, "The Journal of Stuff"?
- Joe Dunckley
Same goes for things like that applet in PLoS ONE for the structural bio data representation. Journal of Cell Biology have an awesome "dataviewer" which is essentially a frontend for a database of microscopy datasets. Trouble is that they present the data as supplementary info associated with a paper in the journal, and cover up the fact that what they actually have is a potentially important database.
- Joe Dunckley
Thinking out loud... do we really need to stretch the "I'll write up a precis of my contribution to science, you do some basic checks then make it findable and citable" author / journal relationship any further? A paper is all a journal needs to perform its basic function - to enable you to get credit for your work and to expose it (by virtue of being a trusted, editorially powered...
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- Euan
(not suggesting that the current incarnations of papers & journals couldn't do with lots of work, btw, just that you wouldn't necessarily need to broaden their remit much)
- Euan
Good points - I think funders/institutions are the problem here, not journals/publishers. It's the former who insist on the paper as the basic unit of reporting and accreditation.
- Neil Saunders
There's a problem that we're all thinking that everything should be online, which is fine as long as we have access, but once the battery dies, the paper version still works.
- Bob O'Hara
Having written that, I agree that a lot more experimentation with what a "paper" looks like online is needed. We're certainly not using the web to its fullest.
- Bob O'Hara
Journals are tags with no relevance: "The problem is that we keep thinking in terms of journals, as though a pair of covers around a set of paper documents has any relevance in the modern world."
- Björn Brembs
Björn - I think the tags are of great importance socially (I recall disagreeing with Bill Hooker in NC on this...). thinking about paper as the main medium is old-fashioned, but some tag indicating quality is inevitable socially.
- Bob O'Hara
Students ask me why journals keep proliferating. The only rational reason I can think of today is that journal X provides new functionality journal Y doesn't offer (think PLoS One or Frontiers in Neuroscience). Will we see further fragmentation of publishing functionalities with new ideas spawning new journals? In this case the real proliferation of journals hasn't even started yet....
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- Björn Brembs
Ha! What a beautiful idea. I guess the web allows this proliferation, but that means that a lot of really obscure journals get started. At some point, it would be better to publish in a general journal like PLoS One: if your work is going to be judged as obscure, you might as well publish in a journal people have heard of.
- Bob O'Hara
All it takes is peer-review, a registration with, say, PubMed and it's about as obscure as any other journal on PubMed...
- Björn Brembs
Euan, I probably should have been more specific in my use of the term publisher. Traditional publishers (could) have a role to play if they so choose. But there may well be different publishers (individuals, institutions, groups, funders) who will be better publishers for different things. My feeling is that a proliferation of journals (to the extreme of "one paper journals" - and there are several around already) is the same as no journals really.
- Cameron Neylon
I can see us giving up the mantle of 'publisher' (and what that has previously inferred), and - as eloquently put directly above - become more like the service providers who currently work for us. There is definitely an expectation among publishers and scientists alike that the web should be providing more than the PDF (or HTML 'copy') we make available now. And to keep an audience, that expectation will need to be - at least - met.
- Matthew Llewellin
I don't think the main reason new journals proliferate is new functionality - in fact, I would say it's very rare that new journals introduce new functionality (most are yet another on a standard platform like Springerlink, ScienceDirect, Sage, Xplore, AIP Publishing...). I think that there's usually some specialized subcommunity that thinks they're not getting what they need so want to do their own thing. Might be a charismatic editor who gets support and convinces others to go along
- Christina Pikas
In a sense the proliferation is a result of a desire for new functionality - at least in the form of new content, sometimes new types of content. But there is also an (I think mistaken) idea that making a journal can create a community. That "having a journal" makes a community legitimate in some sense. Which is to me the same error as assuming that by building a web site a community...
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- Cameron Neylon
Cameron basically replied to Christina for me :-) Thanks! With 'rational' reason I was trying to convey that there currently probably are more 'irrational' reasons to come up with a new journal than rational ones. These journals are not going to survive anyway. However, looking at the examples I gave above, one could think of someone saying: "hey, I have this great way of improving...
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- Björn Brembs
Sorry for typing while thinking - could the submission process of the future be modular: I want this sort of peer-review from this organization, this sort of format from that organization, this sort of indexing from yet another organization, etc?
- Björn Brembs
ideally, i guess, you'd have an interesting research problem, you would pick the research method that tests what you want to test or tells you what you want to know, then you would write up the results and then submit to a journal that is appropriate to the research problem and method... BUT... if there is no appropriate journal or you're up for tenure or... you submit to some place...
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- Christina Pikas
I love the idea of modular pieces you can plug together. Really plays to the "publisher as service provider" idea that Michael Nielsen has been writing about.
- Cameron Neylon
Or "postponing". Dawdling if you were down south.
- Jill O'Neill
I get inbox zero all the time... by putting all my inbox messages in the archive folder
- Richard Akerman
well it didn't last long - it did actually encourage me to deal with a lot of stuff so I feel like I've achieved something at least...
- Cameron Neylon
Well, I think it's worthy of a pat on the back. {{BP}}. As long as you didn't just put it in a folder named "old inbox 3."
- Steve Koch
Makes me look like quite disorganized... only gotten down to 12,000.
- Christopher Granade
I recommend faking a total hardware disaster every couple of years to cleanse out a clogged inbox. Make sure to carefully document your pain on Friendfeed, Facebook, Twitter and the like.
- Sabine Hossenfelder
"In a 2006 book that garnered much press for its silly attacks on string theory, author and physicist Lee Smolin provides a list of “The Five Great Problems in Theoretical Physics.” There are many offensive things about this list, starting with the use of the definite article in the title, which implies that people not working on these problems (the majority of theoretical physicists) are working on less-than-great problems. But to me the most offensive thing is that only one of the five problems, I believe, could eventually be resolved by experiment."
- Matt Leifer
Found Smolin's original list here: http://physics.about.com/od... ....they are quite annoying. I think if you are going to nominate a "problem" like these, you ought to at least also specify what you mean for them to be "solved".
- Sean Barrett
I think it is fairly clear what it means for most of them to be solved. I suppose you could quibble about the foundations of QM, but even here I hope that it will be clear when it is solved. Bear in mind that Hilbert's list of problems also contained suitably vague things such as "axiomatize physics", which has no criterion for telling when it is solved. What I find more annoying about...
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- Matt Leifer
I bet almost everyone has a "hey, how does this work" tweet. I'd love to see a scatter plot with X-axis of "number of tweets received per day" and Y-axis of "number of tweets sent per day". (one plot point per user)
- Steve "Daddy do it!" Lacy
τorƍue, are you asking what the definition of "median" is, vs. "mean"? Mean is just the arithmetic average (total # of tweets divided by total # of users). Median is the single number most frequently represented among all users. So if, out of 30 million users, 5 million of them have 1 tweet, and there's no other number (such as 0 tweets or 10 tweets) that has more users, then that's the median.
- Stephen Mack
Slacy, a graph where 99% of the users are plotted at 0 on the y-axis would be hard to read!
- Stephen Mack
Kevin, what was the source of your data?
- Stephen Mack
Ah, yes, thanks Kurt -- that looks like it, it has the median of 1 and mean of 26.71 figure listed.
- Stephen Mack
I'd like to see more detail about how they were able to randomly generate the 300k sample though. My bet is it under-represents the vast majority of silent users (many of them victims of twitter's flawed account generation proceess) who sign up once but never tweet and never follow anyone.
- Stephen Mack
This part near the end is interesting: "Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. To put Twitter in perspective, consider an unlikely analogue - Wikipedia. There, the top 15% of the most prolific editors account for 90% of Wikipedia's edits ii. In other...
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- Stephen Mack
I'd bet most of the 90% have no idea what's in their stream. How to test that, though?
- Stephen Mack
Hard to reproduce Adam's test, but I wonder if other users here would get the same result of FB producing more response. I'd like to see Kevin and Louis do (a more subtle version of) that test.
- Stephen Mack
"It’s widely known that China runs a pretty tight ship - to put it mildly - on what its citizens get to see online, especially that content which exists outside of China. YouTube has been blocked for some time and although Wikipedia was blocked for a while, it’s gradually become more available. However today Chinese authorities have come down like a tonne of bricks on a number of services including Twitter, Flickr, Bing, Live.com, Hotmail.com, Blogger and a number of other sites. And that’s no joke, given that we’re talking about the Great Wall of China here."
- Kol Tregaskes
from Bookmarklet
Artificial constraints to prohibit access to information is inherently evil.
- stretta
from twhirl
and yet the template of the great firewall of china is being used to construct similar blocking schemes in Australia, various EU countries, Canada... Makes you think those in power consider the internet to be their biggest mistake in letting it slip out without their control for so long.
- alphaxion
It's going to get interesting as more and more American business becomes dependent on Chinese resources to see if we start moving away from all of our freedom and democracy ranting in favor of selling 18 billion plasma screen TVs. Not that we should - but we really are a hypocritical society. When rights go head to head with capitalism, capitalism always wins.
- Ciaoenrico
Our China and the "most favoured nation" status history already speaks to that, by a decade and a half.
- Michael W. May
well ... if Tienanmen succeeded, and China disintegrated, split apart into waring mafia states, fate similar to Soviet Union, there probably wouldn't be $5 nice shirts, world prosperity and stability might have suffered another blow ... a couple groups of, yet nice meaning, students, just cannot rule 1+billion people ..China needs to keep democratizing slowly, rule of law needs to be there
- Petr Buben
I wonder whether this "finger in the dike" will hold much longer. Other developing nations with more lenient policies may begin to eclipse them in economic growth. You can only succeed with fewer ideas than your competition for so long.
- John Blossom
I was traveling in both India and China a couple of years ago and found more sites blocked in India than in Beijing. That surprised me. But hiding information is how governments control what the people know, and therefore what the majority believes. Important for us to remember here too!
- amygeek
@Petr Buben, you can't turn a country democratic via the free market system. It just doesn't work. You can't do it slowly either because the ruling party there is in complete control and won't stand for it. You need bold actions.
- Rudolf Olah
I guess the question is whether or not the censorship in a country effectively cuts a country off from business relations with the outside world. Is the free flow of ideas important enough for business, or is it possible for business to succeed under a tightly controlled information regime?
- John E. Bredehoft
@Rudolf .. you EXACTLY turn and keep country democratic via the free market. free market /positively regulated, so that it stays free/, free private enterprise, reasonable personal freedoms, - no freedom of crime /much less kill, or be overly impolite/, free participation of all at proper democratic generated wealth distribution .......EVOLUTION, no violence, to me is better, more...
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- Petr Buben
when was a country turned democratic by free market alone? I don't see it happening.
- Alejandro
what else do you suggest is needed? ../// what do you mean by "democratic" ? poor people without healthcare living under the bridges?
- Petr Buben
by democratic I mean people being able to chose their representatives and everyone having the chance to become one. I don't see that happening unless they overthrow the current government.
- Alejandro
Block the media or control the media; which tactic is more efficient? Do you really think the average "reality show" distracted American is any better informed than the average Chinese? Subtle deception works far better than ham-fisted blocks.
- Alex Williams
google has been really slow here last couple weeks. images don't show etc. started about the same time plurk was blocked. but i've got a vpn running, so it's all good. just... slow.
- samantha
How do you routinely build up and make use of your collection of scientific papers ? As for me, I regularly search the web for relevant journal or arXiv publications (using feeds) and then add (links or pdf's of) the selected papers to my library. From this collection, by far the largest fraction (guess: 95%) is NEVER used again. For the small remaining part, I may occasionally re-read the title and abstract and have a quick look on the figures. Considerably less than 1% of my collection I have read thoroughly, in the sense that I followed each line and equation. Such cases usually occur when I am preparing an own manuscript and need to include references to the literature. This makes me wonder if I should not completely give up the habit of collecting papers. They are in the cloud, anyway. Would by interesting to learn how other people are handling this issue.
- Claus Metzner
I very rarely read more than the abstract. However, I still find it worth archiving (at CiteULike) for many reasons: sharing with others, finding rapidly when asked a question (via tags), generating BibTeX files for certain topics (again via tags) when writing. Frankly, I find most academic papers incredibly dull. If peer review is what it's cracked up to be, someone else can decide whether the findings are sound. If it isn't, I'll hear about it somewhere.
- Neil Saunders
Neil, thanks for pointing to CiteULike (I just subscribed). It's funny you think that "... someone else can decide whether the findings are sound". In general (i.e. unless I have the role of a referee), I also don't care too much if the arguments, methods and results of a paper are 100% sound or not. Mostly I am hunting for small reusable items (side remarks, ways of presentation,...
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- Claus Metzner
10 years ago during my PhD. It was the first paper about "RNA interference & C. Elegans". Just like Neil, I only read the abstracts, store the papers on delicious and sometimes I print the paper and I read it in the train just to have a clear conscience :-) I now more enjoy the IT papers.
- Pierre Lindenbaum
I basically learn 95% from papers and so I try to extract the how/why from the what, which might not be relevant in my field. For me getting the "details" of a paper means to understand "why did they do what they did and how did they come up with such an idea" Conclusions vary;)
- marcin
I only read very critically the papers that are near my own work or that discuss methods that I want to use (a small fraction of the things I bookmark). Aside from that I more or less trust what they say and try to keep the concepts. I really like to read, mostly because this is where I get ideas from and secondly because it gives me an impression that science is actually progressing at...
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- Pedro Beltrao
marcin, Pedro: By extracting general concepts from a specific publication, you are clearly adding extra value to the paper. I think it would be great if those reusable concepts could somehow be put into a standardized form and be made publicly available in an online search engine.
- Claus Metzner
I "read" in several modes after triaging by title and discarding ~ 90% of searches/rss. Abstract (50%); abstract + figures (40%); skim paper text (8%); read paper head-to-toe (1%); including methods (0.5%); read multiple times and extract utility/discuss with colleagues (0.5%).
- Chris Cotsapas
My percentage of saved (citUlike, connotea or Mendeley) articles actually read thoroughly is probably similar to everybody else's (i.e., low). But I'd want to read more - there's just not enough time. So it'll have to be abstracts and conclusions, mainly and then some figures. That's why I like journal club: thorough discussion of one paper, either prepared by others or forcing oneself to read it thoroughly.
- Björn Brembs
Björn, "I'd want to read more - there's just not enough time" - The increasing disproportion between the amount of worthwhile literature on the web and our limited reading capacities seems to call for a radically new mind set. I myself did not yet go through this mental phase transition, but there must be a way to avoid the feeling of regret, each time we realize how much interesting...
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- Claus Metzner
I should be reading a lot of papers in detail because I'm still familiarising myself w the methods of my field, but usually never manage to read more than 1-2 per week properly. It's good to hear that reading at different intensities seems common practice. Here's a paper that addresses the growing information overload and how web 2.0 could/fails to help: http://www.pubmedcentral.nih.gov/article... via http://friendfeed.com/mycopha...
- laura
Claus, general concepts are not equal to general knowledge. Say in a paper they used method X instead of Y to analyze D because Y has a specific quirk on D. So my general concepts will be "data-sets of type D are good for X and bad for Y". A reader has not only extract X vs Y, but also be able to define "type D".
- marcin
I'll closely read certain papers, and the rest, I generally skim through and keep all of them in tagged folders on PC. I As a lay person, I have a limited capactity however when trying to understand the papers that come my way. Other than that, I like what Björn says about journal clubs and the like. I guess that also is sort of the purpose of F1000, etc..
- Graham Steel
That could be one year ago, when I was struggling to study math by myself. Hungerford's abstract algebra is so difficult that I've given up through Chap. 3.
- Juvenn Woo
from fftogo
Claus - I don't know what that mindset should be: the literature is littered with the debris of so much crap that it's almost not worth wading through. I find it much more efficient to get drunk with people at conferences and swap updates on our work and our colleagues' than it is to actually read papers.
- Chris Cotsapas
I've stopped using cite-u-like and starring search results in GReader, as I don't follow up on these things. Instead, if there is something I want to read enough to "Open in Papers" I might get round to it.
- Chris Cotsapas
Last week. There are about 6 papers a day that come out in the tiny little subspecialty of adult bone marrow derived multipotent stem cells, and I think that's probably much worse in other fields, which is the whole idea behind getting recommendations via other people's shared items, and soon, via last.fm-style recommendation at Mendeley. The reason for storing/tagging them is so that...
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- Mr. Gunn
I rather prefer to blog interesting papers, not in hope that someone else will read but of course I can read :)
- Abhishek Tiwari
The upside of Topamax, the drug they advertise to prevent migraines: all Cokes (generic term for carbonated beverages) now taste like motor oil to me. Only champagne tastes right.
- MaryB, BrandingBroadOfFF
Benjamin Good: "I spent this afternoon acting as a voluntarily non-anonymous peer reviewer - its scary. I ended up advocating rejection of the article I was reading and I have to say that Vince Smith ... was absolutely right that the act of signing your review "keeps you in check". Knowing from the outset that your words are going to be linked to your name can really change what you have to say - it certainly makes you think about it for a while longer. It is scary though - I hope that I managed to convey enough of my reasoning and suggestions for ways to improve the article that the authors don't despise me and attempt to ruin my life... I also hope that the editors of the journal manage to acquire at least one additional reviewer for this manuscript - safety in numbers! Or perhaps the editors will strip my name from my comments? Time will tell I guess."
- Michael Nielsen
This strengthens the view that open peer review encourages criticizing others more tactfully/professionally, while fear of "retribution" is still present. Of course, the big question is whether the actual critique has improved in substance/quality other than tactfulness.
- Wobbler
If a more tactful criticism results in better reactions from the authors, that seems like a legitimate improvement in the quality of the critique.
- Mike Chelen
As long as "better" does not equal "completely risk-free of retribution by authors", I doubt many are willing to make that jump. And in terms of quality of the critique and time efficiency: being direct is probably easier/faster than being tactful about something. On the other hand, being tactful usually results in being more elaborate about what one thinks is right/wrong and suggestions to improve.
- Wobbler
Great post Bora. I like the idea that blogs can serve a role in helping the social hierachy of science to operate more as a 'meritocracy'.
- Andrew Perry
Thanks for the post - I will need a few days to digest all the thoughts in it.
- Martin Fenner
Amazing post. Definitely a must-read for everyone. As a Technical Writer, I know the importance of having writing that any person is able to read. It's interesting how scientific writing has evolved.
- Shevonne
Excellent thought-provoking post, Bora! One small comment: the writing of George Johnson that I've seen has been very good. Certainly, I strongly recommend his biography of Murray Gell-Mann.
- Michael Nielsen
What's the likelihood that something both crappy and published will get called out by a blogger? There have been notable instances of this, like the intelligent design callout from Attila. http://pimm.wordpress.com/2008...
- Mr. Gunn
Good take on Horgan. From flipping through his book, it's clear that he's actually dumber than a stone, so it was interesting to see on video that he's at least smart enough to be able to move his head and eyeballs around, etc.
- j1m
There is also getting inside of a firestorm like the last couple of days for me, although keeping even a percentage of the traffic is going to be hard now the storm is subsiding. Any advice on that one?
- Ian D. Nock
from twhirl
I love crayons...everyone should have a big box of them! I love great blogs like Louis' ... everyone should LINK to and COMMENT IN blogs they love!
- Internet Strategist
I tried to answer the questions myself, and the more I researched the more lost I was... Someone around here has to know the answers. TOTALLY unrelated but LOL @ the ginormous Facebook logo haha!
- Mona Nomura
So there possibly may be clauses in the respective partnership contracts we don't see or know... But the questions still remains: (Google + Salesforce) + (Salesforce + Facebook) + (Facebook + MSFT) = ?? And what is the big picture?
- Mona Nomura
Mona, that's the biggest image I've ever seen sneak through FriendFeed. It's worth a test to see if we can go bigger.
- Louis Gray
how do you get FFd to pull images from RSS like that?
- @baratunde
Held yesterday and today, in the Bay Area. Presentations from Alan Kay, Peter Norvig, Douglas Engelbart, and many others. Livecasting is still going on.
- Michael Nielsen
i have never seen anything so cute!! what was the verdict on your nose??
- ♥ Stephiepooos ♥
SmugMug is fast...baby grabs (nose, hair) are faster :)
- Micah Wittman
@Stephanie, my nose survived. Matthew has no teeth. But he was being very silly, biting my chin, nose, cheekbones, anything... my sister helpfully grabbed the iPhone camera and caught it.
- Louis Gray
well i am glad you are in 1 piece still - lucky escape :D. i know so many people have said this, but they really are beautiful babies.
- ♥ Stephiepooos ♥
Librarian, you're brave. I can't imagine trying to take care of two babies at one time. It's been my obvservation that when one baby's alarm goes off, the other one gets set off, too. Scary.
- MiniMage TKDteacher of FF
I hope you keep posting these and Friendfeed sticks around. It's fun watching kids grow.
- Mattb4rd
Matt, so long as we have kids and cameras, we will keep posting to SmugMug. So long as that hits FriendFeed, and you guys keep participating, we'll keep going. I'm trying not to over-abuse the privilege.
- Louis Gray
He is ADORABLE! This is much better than the monster attacking him pictures
- Adriana
About 3 months before the birth of the one known as 'Maury'
- Johnny Worthington
rolfmao @ Heather! When I scan someone and find a pregnancy and ask if there is a chance of pregnancy and given a strong NO - I just let their doctor surprise them.
- Janet
alun @BoraZ My guess would be it would have to come from observation of following herds in the palaeolithic at the latest.
- Bora Zivkovic
I've often asked myself the same thing. Nine months seems like a long time, but they have been in close contact with all kinds of animals. Oh, I see, you had the same thought. Not only herds though, was thinking of smaller mammals, like, oohm, rabbits maybe.
- Sabine Hossenfelder
The pre-civilizations in Mesopotamia, Indus valley, Americas and Africa all had, from about 6000-5000 BC, worshiped two symbols. All indepedently from each other. Great Goddess and the Bull. Scientific conjecture explained this away that GReat Goddess was worshiped because bearing a child was miraculous and humans did not have the knowledge to understand its reasons, hence worshiped women. Bull was depicting the phalic, male principle.
- Hayk H.
Bora, a friend of mine bought today (as I requested:)) Men's health, Dec.edition, and take a look - seems Ministry of Health here is bumpering the magazines over Serbia: http://flickr.com/photos...
- Danica Radovanovic
Is there a way to go to a news-stand and just leaf through a bunch of magazines and see which ones have the condom inserts?
- Bora Zivkovic
all those magazines are packed in folium, and you have to buy them, remove folium, browse to 'get suprised' at page 80'something with the 'bumper, bumper". i can ask people to buy different magazines (i was curious about men's health) but women at news-stand don't allow to unpack the folium and not buy the one, if you know what i mean. if you have any other idea... i think adria publisher who have property on licenced versions of cosmo, elle, bravo casa, men's health, lisa, national geographic serbia, etc
- Danica Radovanovic
I see - only Cosmo and Men's Health. Cool - one very fem one very masc mag.
- Bora Zivkovic
it is interesting here in belgrade that guys (adults) read Cosmo - (they find Cosmo way more interesting than Men's Health) whilst metrosexuals and gay population read Men's Health (i had to persuade a friend to buy Men's Health as guys usually read PC mag's)
- Danica Radovanovic
I think it is universal, not just in Belgrade. Hetero guys (or those who wish to be so) in the USA, if they read anything, will read tech, sports, cars or hunting magazines.
- Bora Zivkovic
I subscribe to Time, PC World, and Saveur. I rarely buy magazines in store though.
- Ian May
I subscribe to hundreds of RSS feeds. If there is anything interesting in print/radio/TV someone somewhere will blog about it, or link it on FF.
- Bora Zivkovic
Bora, I subscribe to a shed load of RSS feeds too, and have been using RSS for over five years now. I do like to read printed matter as well though, as I still think it's good to be able to relax in an armchair, or lay in bed with a good book or magazine.
- Ian May
Books, yes! Magazines have slowly disappeared from my household - my wife still gets some and I sometimes take a look. I get some local indy papers, but not the metro paper or NYT any more.
- Bora Zivkovic
good old books- i keep several beside my bed that i read parallel (depends on focus and mood). all professional magazines i get via RSS feeds, online databases + PC press mag i buy in paper edition if there's some interesting DVD inside. other paper magz i grab from baby sister to see whats in there. i don't read daily news, i can always get info online.
- Danica Radovanovic
"Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention. Maintain an incoming flow of attention and money will follow. That is really all you need to know."
- Michael Nielsen
The money may flow to the where the attention flows ... but the profit is only made when you don't pay too much for getting the attention (as advertisers would be acutely aware). Interesting that Google is used as an example here ... running all those servers and smart engineers can't be cheap, at least at the moment the attention->money that it brings still seems to pay off.
- Andrew Perry