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Nike Embraces the Cold with ‘Choose Your Winter’ Campaign - http://howardjdavidson.com/2015...
Howard Davidson Arlington MA Howard Davidson Arlington MA Nike is encouraging consumers to embrace the cold, launching their Choose Your Winter campaign to push a new line of winter activewear. Nike s not afraid of winter, and you shouldn t be either. The brand s new campaign – created by Wieden + Kennedy – juxtaposes a faux-meterorologist s gloom-and-doom forecast with athletes casually going about their business in the frigid outdoor air. Nike clearly spared no expense on this ad, hiring Hollywood character actor Chris O Dowd to play the weatherman. The spot is also loaded with cameos from famous athletes, including Aaron Rodgers, Jordy Nelson and Clint Dempsey. While the dichotomy between the deadly weather report and the comfortable, Hyperwarm-clad athletes is worth a chuckle, the joke has run its course by the time 60 seconds are up. The most effective part of the ad for me was the seemingly tacked-on final 15 seconds. In the ad s epilogue, the only sound is the occasional ho - Howard Davidson from Bookmarklet
Nike Embraces the Cold with ‘Choose Your Winter’ Campaign - http://howardjdavidson.com/2015...
Howard Davidson Arlington MA Howard Davidson Arlington MA Nike is encouraging consumers to embrace the cold, launching their Choose Your Winter campaign to push a new line of winter activewear. Nike s not afraid of winter, and you shouldn t be either. The brand s new campaign – created by Wieden + Kennedy – juxtaposes a faux-meterorologist s gloom-and-doom forecast with athletes casually going about their business in the frigid outdoor air. Nike clearly spared no expense on this ad, hiring Hollywood character actor Chris O Dowd to play the weatherman. The spot is also loaded with cameos from famous athletes, including Aaron Rodgers, Jordy Nelson and Clint Dempsey. While the dichotomy between the deadly weather report and the comfortable, Hyperwarm-clad athletes is worth a chuckle, the joke has run its course by the time 60 seconds are up. The most effective part of the ad for me was the seemingly tacked-on final 15 seconds. In the ad s epilogue, the only sound is the occasional ho - Howard Davidson from Bookmarklet
Nike Embraces the Cold with ‘Choose Your Winter’ Campaign - http://howardjdavidson.com/2015...
Howard Davidson Arlington MA Howard Davidson Arlington MA Nike is encouraging consumers to embrace the cold, launching their Choose Your Winter campaign to push a new line of winter activewear. Nike s not afraid of winter, and you shouldn t be either. The brand s new campaign – created by Wieden + Kennedy – juxtaposes a faux-meterorologist s gloom-and-doom forecast with athletes casually going about their business in the frigid outdoor air. Nike clearly spared no expense on this ad, hiring Hollywood character actor Chris O Dowd to play the weatherman. The spot is also loaded with cameos from famous athletes, including Aaron Rodgers, Jordy Nelson and Clint Dempsey. While the dichotomy between the deadly weather report and the comfortable, Hyperwarm-clad athletes is worth a chuckle, the joke has run its course by the time 60 seconds are up. The most effective part of the ad for me was the seemingly tacked-on final 15 seconds. In the ad s epilogue, the only sound is the occasional ho - Howard Davidson from Bookmarklet
Nike Embraces the Cold with 'Choose Your Winter' Campaign - http://howardjdavidson.com/2015...
Nike is encouraging consumers to embrace the cold, launching their 'Choose Your Winter' campaign to push a new line of winter activewear. Nike's not afraid of winter, and you shouldn't be either. The brand's new campaign – created by Wieden ... - Howard Davidson from Bookmarklet
Hyundai Gets Creepy with ‘Exobaby’ - http://howarddavidsonarlingtonma.com/hyundai...
Howard Davidson Arlington MA Howard Davidson Arlington MA Hyundai takes the ‘babies in commercials’ trope a bit too far with their creepy ‘Exobaby’ spot. If the whole ‘babies in commercials’ trope isn’t the lowest common denominator in marketing, I’m not sure what is. Okay, it’s probably still sex. Sex sells, and we all know that. Still, one has to wonder how low the [ ] The post Hyundai Gets Creepy with ‘Exobaby’ appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Patagonia’s Reverse-Psychology ‘Don’t Buy This Jacket’ Drives Sales - http://howarddavidsonarlingtonma.com/patagon...
Howard Davidson Arlington MA Howard Davidson Arlington MA Patagonia sent a reverse-psychology Don t Buy This Jacket email to consumers, driving sales in the early holiday season. Outdoor retailer Patagonia is a rather environmentally conscious company. After all, the company gives away one percent of its revenues to green non-profit organizations. With this perception in mind, Patagonia sent out a holiday email with the [ ] The post Patagonia s Reverse-Psychology Don t Buy This Jacket Drives Sales appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Poo-Pourri Breaks Trend of Crappy Toilet Marketing - http://howarddavidsonarlingtonma.com/poo-pou...
Howard Davidson Arlington MA Howard Davidson Arlington MA Poo-Pourri s new video spot breaks the trend of crappy marketing for toilet-related products. Most commercials for toilet products make the bathroom look like a magical place, where people glide upon the clouds – thanks to bathroom tissue so soft that they soar from flush to flush in a state of Charmin-induced euphoria. The real world [ ] The post Poo-Pourri Breaks Trend of Crappy Toilet Marketing appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Accountemps Invites Employers to ‘Find Your Bob’ - http://howarddavidsonarlingtonma.com/account...
Howard Davidson Arlington MA Howard Davidson Arlington MA The accounting and finance staffing brand Accountemps has a new video campaign that invites employers to Find Your Bob. Staffing agency Robert Half has given a shot in the arm to Accountemps, a division of the company that specializes in accounting and finance personnel. The brand s new Find Your Bob campaign includes a 90-second video [ ] The post Accountemps Invites Employers to Find Your Bob appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Laphroaig: We’re Not for Everyone and We’re Okay with That - http://howarddavidsonarlingtonma.com/laphroa...
Howard Davidson Arlington MA Howard Davidson Arlington MA In the whisky brand’s holiday campaign, Laphroaig acknowledges that their polarizing taste isn’t for everyone, and they’re okay with that. Consumer testimonials are one of the most time-honored traditions in marketing. Most companies, however, don’t like to emphasize the opinions of customers who don’t enjoy their products. That’s where Laphroaig scotch sets itself apart with [ ] The post Laphroaig: We re Not for Everyone and We re Okay with That appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Hemingway Foundation Condenses Novels Into Instagram Videos - http://howardjdavidson.com/2014...
The Ernest Hemingway Foundation has released a series of 15-second Instagram videos based on the writer's works. Ernest Hemingway likely isn't at the front of most Instagram users' minds, unless they've been assigned one of his books in Englis... - Howard Davidson from Bookmarklet
Weight Watchers Offering ‘Help with the Hard Part’ - http://howarddavidsonarlingtonma.com/weight-...
Howard Davidson Arlington MA Howard Davidson Arlington MA Weight Watchers identifies over-eating triggers in new ad, offering to Help with the Hard Part. The legendary weight-loss brand Weight Watchers has a tremendous holiday campaign for 2014. The “Help with the Hard Part” campaign tells the truth about over-eating, reminding viewers that just about anything can trigger a food craving. The 60-second video spot [ ] The post Weight Watchers Offering Help with the Hard Part appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Coca-Cola Drops Polar Bear Holiday Campaign - http://howarddavidsonarlingtonma.com/coca-co...
Howard Davidson Arlington MA Howard Davidson Arlington MA In a surprising move, Coca-Cola has dropped their annual holiday-season polar bear ad campaign. One of the surefire signs of the winter holidays approach is the annual appearances by Coca-Cola s computer-animated polar bears. This year, Coke is abandoning those characters, instead choosing to appoint Santa Claus as their holiday pitch man. Coke has used Santa [ ] The post Coca-Cola Drops Polar Bear Holiday Campaign appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
New York City Ballet Teaches PlayStation Gamers to Taunt with Flair - http://howarddavidsonarlingtonma.com/new-yor...
Howard Davidson Arlington MA Howard Davidson Arlington MA The New York City Ballet has teamed up with PlayStation to teach gamers how to taunt their opponents with a proper victory dance. Ballet and video games may not seem like ideal dance partners, but PlayStation has enlisted the New York City Ballet in their new video campaign. The dance company and video-game juggernaut teamed [ ] The post New York City Ballet Teaches PlayStation Gamers to Taunt with Flair appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Wix Spending Millions for Cheap Web Design - http://howardjdavidson.com/2014...
Israeli web-design company Wix is spending millions of dollars on a Super Bowl ad, in an effort to heighten visibility for its dime-store service. The irony here just slaps you in the face. Wix, the hilariously inept web-design company, will s... - Howard Davidson from Bookmarklet
Dollar Shave Club Offers Less-Terrifying Shopping Experience - http://howarddavidsonarlingtonma.com/dollar-...
Howard Davidson Arlington MA Howard Davidson Arlington MA Dollar Shave Club s new ads trump up the inconveniences of buying razors at the store, offering their less-terrifying service as an alternative. Dollar Shave Club slices through the competition with their sharp new ads, exaggerating the inconvenience of shopping for razors using traditional avenues. As you may have guessed from the company s name, Dollar Shave [ ] The post Dollar Shave Club Offers Less-Terrifying Shopping Experience appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Bud Light Plans New ‘Mixx Tail’ Flavored Beers - http://howardjdavidson.com/2014...
Howard Davidson Arlington MA Howard Davidson Arlington MA Anheuser Busch InBev is planning a new Bud Light line extension – flavored beers called Mixx Tail.' A-B InBev is continuing their quest to make flavored beers socially acceptable. Not satisfied with just one Bud Light-branded line of wine coolers, the company is rolling out Mixx Tail. The new line will feature nondescript flavors like Hurricane and Firewalker, along with a traditional Long Island Ice Tea flavor. Because the world needs yet another “hard iced tea.” The goal here must be to join forces with the existing Bud Light Ritas line, thus cornering the market on not-beers. Clearly, A-B InBev is hoping to lure those darned indecisive millennials, who can never choose whether they want a beer or a cocktail. Enter Mixx Tail, a product that allows them to have both a beer and a cocktail simultaneously, eliminating the need for decisiveness. (Which, when you think about it, is the exact same marketing strategy behind Bud - Howard Davidson from Bookmarklet
Bud Light Plans New ‘Mixx Tail’ Flavored Beers - http://howardjdavidson.com/2014...
Howard Davidson Arlington MA Howard Davidson Arlington MA Anheuser Busch InBev is planning a new Bud Light line extension – flavored beers called Mixx Tail.' A-B InBev is continuing their quest to make flavored beers socially acceptable. Not satisfied with just one Bud Light-branded line of wine coolers, the company is rolling out Mixx Tail. The new line will feature nondescript flavors like Hurricane and Firewalker, along with a traditional Long Island Ice Tea flavor. Because the world needs yet another “hard iced tea.” The goal here must be to join forces with the existing Bud Light Ritas line, thus cornering the market on not-beers. Clearly, A-B InBev is hoping to lure those darned indecisive millennials, who can never choose whether they want a beer or a cocktail. Enter Mixx Tail, a product that allows them to have both a beer and a cocktail simultaneously, eliminating the need for decisiveness. (Which, when you think about it, is the exact same marketing strategy behind Bud - Howard Davidson from Bookmarklet
Bud Light Plans New ‘Mixx Tail’ Flavored Beers - http://howardjdavidson.com/2014...
Howard Davidson Arlington MA Howard Davidson Arlington MA Anheuser Busch InBev is planning a new Bud Light line extension – flavored beers called Mixx Tail.' A-B InBev is continuing their quest to make flavored beers socially acceptable. Not satisfied with just one Bud Light-branded line of wine coolers, the company is rolling out Mixx Tail. The new line will feature nondescript flavors like Hurricane and Firewalker, along with a traditional Long Island Ice Tea flavor. Because the world needs yet another “hard iced tea.” The goal here must be to join forces with the existing Bud Light Ritas line, thus cornering the market on not-beers. Clearly, A-B InBev is hoping to lure those darned indecisive millennials, who can never choose whether they want a beer or a cocktail. Enter Mixx Tail, a product that allows them to have both a beer and a cocktail simultaneously, eliminating the need for decisiveness. (Which, when you think about it, is the exact same marketing strategy behind Bud - Howard Davidson from Bookmarklet
Bud Light Plans New 'Mixx Tail' Flavored Beers - http://howardjdavidson.com/2014...
Anheuser Busch InBev is planning a new Bud Light line extension – flavored beers called 'Mixx Tail.'" A-B InBev is continuing their quest to make flavored beers socially acceptable. Not satisfied with just one Bud Light-branded line of wine ... - Howard Davidson from Bookmarklet
Radio Shack Getting Strange With Weird Al - http://howardjdavidson.com/2014...
Radio Shack is expressing its strange side, enlisting Weird Al Yankovic as the company's new spokesman. Weird Al Yankovic's career renaissance started earlier this year with the surprising smash-hit album, “Mandatory Fun.” (I'll be honest,... - Howard Davidson from Bookmarklet
Kleenex Celebrates Random Acts of Tissue Kindness - http://howarddavidsonarlingtonma.com/kleenex...
Howard Davidson Arlington MA Howard Davidson Arlington MA The #KleenexCare campaign doesn t sneeze at encouraging people to share stories of random acts of tissue kindness. A friend told Kleenex brand manager Jon Kruesi about a stranger giving her a tissue as she was sniffling on the subway. Now, Kruesi s team is taking stories just like that one, and making them the focus of the [ ] The post Kleenex Celebrates Random Acts of Tissue Kindness appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Brita: Soda Turns Your Body Into Sugar Cube City - http://howarddavidsonarlingtonma.com/brita-s...
Howard Davidson Arlington MA Howard Davidson Arlington MA Brita warns consumers that drinking a can of soda per day turns your body into sugar cube city. The Brita water-filtration brand has a new spot that s sure to stick with any soda drinker. The 30-second ad depicts a man stacking sugar cubes – starting with one can s worth of sugar, and building up to [ ] The post Brita: Soda Turns Your Body Into Sugar Cube City appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
John Wall Sees Too Far Into The Future In Foot Locker Ad - http://howardjdavidson.com/2014...
In a new 70-second ad for Foot Locker, Washington Wizards guard John Wall gets a prophetic look into his future – and doesn't like everything he sees. In a hilarious new spot, Foot Locker casts NBA star John Wall as a man who learns a bit to... - Howard Davidson from Bookmarklet
Mike Myers and Brother Save The Day for Sears - http://howarddavidsonarlingtonma.com/mike-my...
Howard Davidson Arlington MA Howard Davidson Arlington MA Mike Myers might just save the day for retail giant Sears in Canada with some help from his brother in #brotherthatworksforsears Did you know Mike’s brother works for Sears? Go figure. Well, a Sears ad featuring comedian Mike Myers and his older brother, a longtime employee of the struggling retailer, has racked up more than [ ] The post Mike Myers and Brother Save The Day for Sears appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
Surprise, Surprise: Burberry Targets Rich White People - http://howardjdavidson.com/2014...
In a move that is sadly not a surprise, Burberry's new ad is an exercise in excess aimed at rich white people. Burberry's official statement on their new video spot says, “The Burberry festive film is inspired by the golden age of cinematic ... - Howard Davidson from Bookmarklet
Save the Children’s Real-Life Superheroes - http://howarddavidsonarlingtonma.com/save-th...
Howard Davidson Arlington MA Howard Davidson Arlington MA A new PSA for Save the Children features kids describing their real-life superheroes. A totally adorable PSA for Save the Children hss real kids in India, Kenya and Mexico. The young ones describe – in their own terms – the impact of “superheroes” in their lives. Each child goes on to describe aid workers in larger-than-life [ ] The post Save the Children s Real-Life Superheroes appeared first on Howard Davidson Arlington, MA. - Howard Davidson from Bookmarklet
KFC Serves Brotherly Love with Fans - http://howardjdavidson.com/2014...
KFC is now serving some brotherly love with their new fans campaign, complete with a side order of brownies. As if the Colonel himself isn’t wholesome enough for the brand, KFC is hoping to warm (or clog) the hearts of it’s target demograp... - Howard Davidson from Bookmarklet
Who Needs Stores? E-Commerce Taking Over China - http://howardjdavidson.com/2014...
With e-commerce taking over the marketplace, retailers are forgoing physical stores in China. In America, Costco is known for their low prices and big-box stores. In China, they'll still have the low prices. They're just skipping the part abou... - Howard Davidson from Bookmarklet
Gatorade Employees Sweat Out It Out - http://howardjdavidson.com/2014...
On a quest for wellness, Gatorade is making employees sweat it out. Literally. The Chicago-based sport drink brand is promoting workplace fitness by incentivizing employees to set personal fitness goals. Apparently company executives realized ... - Howard Davidson from Bookmarklet
Starbucks Delivers Right to Your Desk - http://howardjdavidson.com/2014...
Watch out drones, Starbucks will soon begin delivering right to your desk. Starbucks delivery. Pumpkin spiced lattes right to your mouth, no movement necessary. In 2015, the coffee giant will launch its new mobile-payment app allowing custo... - Howard Davidson from Bookmarklet
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