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Articles: Creative Confidence on Slate - http://www.ideo.com/news...
In this six part series, Slate Magazine explores Creative Confidence, the new book from IDEO’s Tom and David Kelley. Read about Doug Dietz and his work for GE redesigning the MRI experience for children, the value of rapid prototyping, what Steve Jobs taught us about creative confidence, and the trick to inventing a better ice cream scoop for Zyliss. More at Slate‘s blog The Eye.
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Articles: Tom and David Kelley on Building a Creative Culture - http://www.ideo.com/news...
In Why Creativity is Like Karaoke Leigh Buchanan looks at “how companies can tap the undeveloped human resource within us all” via “a universal uncorseting of our creative selves.” Brothers Tom and David Kelley discuss their recently completed book Creative Confidence in a Q&A format.
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Articles: Tom and David Kelley Featured in HBR Blog Post on Collaboration with a Loved One - http://www.ideo.com/news...
In “Collaborate with a Loved One Without Ruining Your Relationship”, Teresa Amabile and Steve Kramer explore the “difficulties and risks in writing a book with someone you care deeply about.” Brothers Tom and David Kelley are featured and discuss their recently completed book Creative Confidence.
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Articles: Fred Dust Talks Travel in AFAR - http://www.ideo.com/news...
IDEO’s Fred Dust talks with AFAR about his travels. He shares why travel is important to keeping inspired.
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Events: OpenIDEO Grows Offline with the Meetup Toolkit - http://www.ideo.com/news...
We are excited to announce the launch of the OpenIDEO Meetup Toolkit, a tool to help local collaborators get together and create social impact. Check out their latest blog post to learn more, download the toolkit and create your own Meetup.
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Articles: Tom Hulme on Motivation to Collaborate - http://www.ideo.com/news...
Tom Hulme in HuffPost Business on what motivates people to collaborate. Read the full article here.
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Work: Rethinking the Business of Online Education for Capella - http://www.ideo.com/work...
Founded in 1993, Capella pioneered online degree programs. The university enjoyed a reputation for rigor and for producing successful graduates. But Capella’s business had a fundamental problem: it relied on a typical e-commerce model that scaled indiscriminately instead of building up a loyal student population. Over the course of 3 years, IDEO helped Capella redesign the experience for the university’s current and prospective students, developed new approaches to marketing, and create an entirely new digital ecosystem. The result was a pivotal shift in strategy that has resulted in 30 percent more referrals in 2012, a development that ensures a loyal student body and will propel future growth. The collaboration not only enhanced our learner’s experience, it transformed our business model. —Jen Klise, VP Marketing, Capella Education Company THE CHALLENGE Capella turned to IDEO for help in designing a sustainable way to attract, engage, and retain new learners. As the work began a key...
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Work: Changing Minds for Melon - http://www.ideo.com/work...
Arye Barnehama and Laura Michelle Berman, the founders of Melon, believe that when people improve their focus, they feel more mindful, confident, and productive. To that end, the pair developed a breakthrough technology that enables people to measure their brain activity and track their mental focus—no doctor required. Melon ran a successful Kickstarter crowdfunding campaign in May and June 2013. More than 2,700 backers pledged $290,941, nearly triple the project’s fundraising goal. THE CHALLENGE Barnehama and Berman set out to help consumers better understand how their own minds work and empower them to transform their behaviors accordingly. The pair traveled to Shenzhen, China, to learn how to design and manufacture the headband. But they still needed to create an engaging experience for potential customers. That’s where IDEO came in. You can change what you know about yourself and learn differently — Arye Barnehama, Co-founder and CEO of Melon THE KICKOFF As part of IDEO’s...
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Articles: Creativity Camera in FastCo - http://www.ideo.com/news...
Fast Company talks about the three secrets to designing great toys. LeapFrog and IDEO’s design process and recent project, Creativity Camera, are highlighted in the article.
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Articles: Tim Brown on the Future of Industrial Design - http://www.ideo.com/news...
Design is changing. IDEO CEO and president Tim Brown tracks its past, present, and future for the National Endowment for the Arts’ blog.
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Events: Knight Foundation Launches Health Data Challenge - http://www.ideo.com/news...
IDEO’s OI Engine platform is an open innovation platform that helps organizations engage their communities to solve problems together. Knight Foundation’s latest news challenge will fund innovative ideas to harness information and data for the health of communities. Winners will receive a share of $2 Million to bring their ideas to life. Join the challenge here.
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Articles: GOOD Spotlights Tim Brown’s Design Thinking Approach - http://www.ideo.com/news...
GOOD spotlights Tim Brown’s approach to applying design thinking to everyday life. Click here for the full post.
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Events: Tom and David Kelley at MIT Media Lab - http://www.ideo.com/news...
Tom and David Kelley talk Creative Confidence at the MIT Media Lab. Watch the full talk here.
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Events: Fred Dust on BBC’s The Forum - http://www.ideo.com/news...
IDEO’s Fred Dust speaks on BBC’s The Forum about the power of design and how it can impact communities. Listen to the piece here.
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Articles: Munich Make-a-thon in Mobile Zeitgeist - http://www.ideo.com/news...
German online magazine Mobile Zeitgeist talks about design thinking and IDEO Munich’s Make-a-thon on July 5-6 2013. Read more here.
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Work: PingMD 2.0 for PingMD - http://www.ideo.com/work...
PINGMD is a New York-based startup that offers a safe, easy way for healthcare providers, their colleagues, and their patients to communicate and collaborate via smartphone. The company was cofounded in January 2010 by two physicians—Dr. Gopal Chopra and his wife, Dr. Manju Chopra—who have first-hand knowledge of the gaps and inefficiencies in communication between healthcare providers and patients. For example, doctors nationwide spend up to three hours a day on the phone. Many of these calls involve fielding questions from concerned patients asking about symptoms. The consults can be so time-consuming that they encroach on the private lives of physicians: They’re constantly “on call,” and they often don’t have streamlined systems for handling the barrage of inquiries. The first version of PINGMD, which launched a few years ago, was based on the idea that many of these concerns could be addressed through quick, secure messages (text with photos or videos). It offered a mobile iOS...
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Articles: The Economist on IDEO and How Design is Creating New Value - http://www.ideo.com/news...
The Economist digs deep into IDEO’s work, process, culture and approach to design and design thinking spotlighting the London office. Several client projects are referenced including IDEO’s work with Oxfam, Sam Adams and Swiss Life. Read the full story here.
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Awards: IDEO Receives Five Core77 Design Awards - http://www.ideo.com/news...
Vodafone and Richard Nicoll’s smartphone-charging handbag design wins the soft goods category in Core77’s 2013 design awards program. IDEO’s work with the Consumer Financial Protection Bureau (strategy + research), Food Genius (food design), and IDEO.org’s Clean Team project (social impact) were awarded runners-up, while Sunlight Foundation’s Sitegeist received professional notable in the interaction category. For more on the award winners, read here.
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Events: Mayo Clinic + OpenIDEO Healthy Aging Challenge - http://www.ideo.com/news...
OpenIDEO’s latest open innovation challenge, sponsored by Mayo Clinic, asks “How might we all maintain wellbeing and thrive as we age?” Check out the design brief and join in the community’s collaborative efforts here.
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Work: IDEO on 60 Minutes and CBS This Morning - http://www.ideo.com/work...
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Articles: Tom Hulme on the Wisdom of the Crowd - http://www.ideo.com/news...
OpenIDEO recently reached the milestone of 50,000 users from over 160 countries. Tom Hulme shares some of the his learnings in a series of blog posts with the Huffington Post.
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Articles: Wired Design on IDEO’s Work with Pong Research - http://www.ideo.com/news...
IDEO design director Blaise Bertrand talks with Wired Design about our work with Pong Research on their radiation reducing iPhone case. Read the full story here.
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Articles: IDEO in Top 15 Employers for MBAs - http://www.ideo.com/news...
IDEO is in the number 13 spot on Universum’s 2013 ranking of the Top 15 employers for MBA graduates. The study is based on a survey of 3,739 participants in 72 schools. Read the full story on CNNMoney.com.
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Articles: IDEO Featured in Courrier Japon - http://www.ideo.com/news...
Courrier Japon featured IDEO in an article entitled “What Japan Needs at the Moment Can Be Learned from the Greatest Idea Company.” Read the article and interviews with Tom Kelley and Paul Bennett in the PDF below.
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Articles: Diamond Interviews IDEO’s Sungene Ryang - http://www.ideo.com/news...
Japanese business publication, Diamond, features an extensive interview with Sungene Ryang, on IDEO’s work, culture, people and point of view on innovation. Read the full interview here.
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Work: Gold Reveal for Pong Research Corporation - http://www.ideo.com/work...
Smartphones and tablets are increasingly popular worldwide. And yet, all smart devices transmit a form of electromagnetic radiation (EMR), which the World Health Organization has classified as a possible carcinogen, or cancer-causing agent. A third party case can interfere with a device’s signal, draining the battery more rapidly. By contrast, Pong Research Corporation makes tablet and smartphone cases that protect against EMR–while also optimizing device performance. Pong cases reduce consumers’ exposure to wireless energy by redirecting and diffusing cellular and Wi-Fi radiation using a patented, wafer-thin antenna developed by a team of PhD scientists trained at MIT, Princeton, Harvard, and UCLA. The antenna inside each Pong case works with the antenna inside each portable device to direct and diffuse the energy that a person’s head and body could otherwise absorb. Pong products are proven to reduce radiation exposure in two independent facilities—CETECOM and RF Exposure Labs—both... - Engin Erdogan
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Articles: IDEO’s Designs On— Packaging Launches - http://www.ideo.com/news...
Core77 and Fast Company cover IDEO’s Designs On— Packaging online launch. Expired and Synthetic Biology are spotlighted.
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Articles: How to Create Great Digital Experiences - http://www.ideo.com/news...
IDEO’s Duane Bray sits down with Smashing Magazine to discuss agile development, digital prototyping, and why he still sketches interfaces out on paper.
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Events: Tim Brown and Yves Behar on Design Thinking at the Commonwealth Club - http://www.ideo.com/news...
KALW 91.7 FM broadcasts Tim Brown and Yves Behar’s Commonwealth Club conversation on design thinking. Check out the segment here.
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Articles: To Create the Future of Brand Identity, IDEO Looks Inward - http://www.ideo.com/news...
Fast Company’s Co. Design summarizes IDEO’s creative ideation exercise “Brand New IDEO” and hints at what brand identity may look like 15 years from now. Click here for the full article and check out the IDEO Tumblr site here.
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