作者聲明：『首先声明，这不仅仅是我个人的观点，而是许多人的观点，所以我会用我们来描述，所陈述的事件也不完全是我个人经历的，但保证是真实的，如果有一些不十分清楚的，我会注明。我只是希望将YAHOO中国几年来发生的一些事用尽量客观的方式告诉大家，希望对于阿里巴巴和所有企业的管理者都能够带来反思并有所帮助。』 - Roger Chen
Sure, the traffic today is still mostly going to Facebook and MySpace. But as they struggle to target ads based on the faint signals of consumer behavior in a generic social network, the smart money is going to the niche sites, where laser-focused content and community makes targeting easy. The Long Tail of social networks isn't just more satisfying if your community is actually about something, it's richer, too. - Roger Chen
