Completely unethical. And intellectually worthless. Reminds me of the blow torch pig studies of the airforce. It's like beating a hamster with a hammer and calling it a study. There are a million ethical and more effective ways to learn everything you could possibly learn from this whimsical callous attention grab. The only thing we can learn from this is how to creatively torture rats and get hits on some piece of shit video site. - Brandon M. Sergent