Друзья, я делаю быстрый research по рынку SaaS приложений в рунете и в России вообще. Кто что-то знает - киньте ссылку или название, или имя. Интересуют стартапы, продукты от устоявщихся компаний, просто хорошие блоги, твиттеры и проч.
- Kirill Bolgarov
Not sure why Facebook can't use OpenID with attributes to share identity data. It is technically possible even for a third party to develop an OpenID-Facebook bridge, but that would violate Facebook's TOS. They can do it themselves without changing the TOS and enforcing all the policies as they do now.
- Daniel Feygin
Reuters, Yahoo News, Google News, and Japanese news sites... Thank goodness for RSS!
- Mona Nomura
I'm a voracious reader, but also avid listener/viewer of some programming. Text info comes from NY Times, IHT, FT and as for the listen/watch portion that would be BBC (also quite like their web site written content), NPR, CNN
- Cathy Brooks
Mobivox provides local dial-in and uses voice recognition to figure out which of your pre-configured contacts you want to call and on which line (office/mobile/home/Skype/etc). Talkster is similar, but requires that addressee call back.
- Daniel Feygin
Mobivox provides local dial-in and uses voice recognition to figure out which of your pre-configured contacts you want to call and on which line (office/mobile/home/Skype/etc). Talkster is similar, but requires that addressee call back.
- Daniel Feygin
another interesting way for twitter to make money... a payment system. i could see that if it wasn't for the problems keeping the service up. people will tolerate a social network being down, but not PayPal.
- Jason Calacanis
from Bookmarklet
I say outsource discovery of monetization model to all those willing to try. Create more extension points via the API (including, crucially, XMPP pub/sub), promote apps via Twitter's own catalog and charge them for API access above a certain limit. This way Twitter becomes the GTM and middleware platform for these apps and can charge a gateway fee without concern for the individual apps' business model. The apps themselves can range from payments to market intelligence to whatever else.
- Daniel Feygin
“p innonate $5″ + The money to send said tweet + Twitter's cut + Paypal-like Service's Cut + Scamming and Fraud Protection + The fact that beer is probably your 5th for the night and your drunk friend has grabbed your mobile and tweeted someone else $20 bucks from your account... it could work
- Johnny Worthington
I'm afraid I don't buy it either, @Jonathon. I'm -rarely- in a situation where I owe someone five bucks. Even less, the people that I might owe five bucks to wouldn't have the first idea what to do with a p2p payment. Sorry, Nate, but your idea is grasping at VERY short straws.
- Bradley McSpinn
from twhirl
Microsoft will need to create an ecosystem in the cloud, but to do that it needs to first come out with a cloud platform. It will take years. In the meantime, the Google-Salesforce-Amazon troika will continue to advance. And by that time IBM might have a credible cloud platform story too.
- Daniel Feygin
from Bookmarklet
Would be interesting to see if they manage to set up an alternative ecosystem to OpenSocial. Just open sourcing the platform will not be enough to gain social network partners. They would have to adopt a federated network architecture with identity portability, not just application portability.
- Daniel Feygin
How can't they? Being able to more or less spy on, observe, and participate in multiple "around the watercooler" conversations about news stories regarding a brand is valuable market research. It's one thing to see how journalists are reporting about your brand (vis a vis blogs and news outlets), it's another thing to see how regular people are reacting to those stories.
- Mark Trapp
I think there's a pushback to that, Daniel: it's akin to astroturfing. But it does provide enough research to change your marketing moving forward. Do people think your service is unreliable? Change your marketing to focus on how reliable you actually are. Do people think you're a ripoff? Change your marketing to highlight the value of your service.
- Mark Trapp
Tracking/measurement is obviously beneficial, but brands can also jump in to correct misperceptions, which invariably crop up in conversations you don't moderate
- Daniel Feygin
Are the rules different than business blogging here in Friendfeed? I don't think so.
- Jeremiah Owyang
Brands should search FriendFeed just like they search Twitter and others, so they can respond to users quickly.
- Louis Gray
Jeremiah, I don't think so either, but with one possibly major difference: with blogs, it's all about what the blogger said. With Friendfeed, it's all about what the people who read the blog said and how they react. There is much more emphasis on the comments than the story.
- Mark Trapp
Jeremiah, I'm lacking data. I know everyone raves about Zappos on Twitter, but everyone raves about Zappos in general. Comcast seems to have more ranters than ravers. How do you measure the meaningfulness of Comcast being on Twitter? What are the metrics for measuring that from Comcast's perspective?
- Robert Seidman
Mark, doesn't astroturfing involve disguise? I am not suggesting that at all.
- Daniel Feygin
How do you take all this lovely data from ff or other and convert it into a marketing strategy?
- Paul Metcalfe
If companies look at FF or Twitter or any of the newer communication channels with marketing glasses on, they'll be missing out on a lot of opportunities to really connect with a lot of people. Lets look at Twitter and their recent transparency regarding what's happening over there. Even though they have their own communication platform, they themselves waited far too long to actually communicate. Now, instead of communicating they're in damage control mode and reacting.
- Paul Short
continuing - Yes, they're communicating with users but some would say it's too little too late. If other companies want to expose their brands and get all they can out of these new services, become early adopters and make friends in the way regular people do. That's how to benefit - be one of us, not just use our blabbering to gain intelligence or monitor what we're talking about.
- Paul Short
I understand. But I still ask how you get this compelling info/data into something that will help create a strategy. I'm thinking blue-chip and not start-up.
- Paul Metcalfe
Paul is right, engaging with users is more than PR/marketing activity, so speaking strictly of brands in this context is limiting. Executive, product management, account management, customer service, etc have a lot to gain from both monitoring and entering into these conversations. And PR should stay away from being the gatekeeper.
- Daniel Feygin
if they can have an actual person interacting with friendfeeders, truly participating in the community, then I wouldn't mind. if they are not going to do that, I don't think I'd want to see or hear them.
- edythe
I agree with Julian. Since brands are looking to engage customers on so many digital media channels from YouTube, to Facebook, to blogs, to Twitter it only makes sense to point your customers in the direction of something that doesn't have them running around all over the place and where you can be sure that every last bit of marketing material that you put out there is directed to the...
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- Devlin Dunsmore
Actually in the case of Facebook since they are now allowing imports of thrid party site data into the news feed you could use a similar strategy for that as well. However given the controls of the mini feed right now it would be much easier to manage the content through FriendFeed.
- Devlin Dunsmore
from twhirl
Brand awareness through engagement. Brands who are part of the conversation improve their overall standing, think Microsoft's blogging strategy
- Duncan Riley
brands are screwed here unless they can manage the massese of "noise" Get that right and...
- Paul Metcalfe
@Robert: the plain fact that you're talking about Comcast (a horrible company that I still do business with) means they've succeeded on some level - primarily marketing. Positive branding? Not sure. But do you think of Comcast as being more cutting edge then they were? Probably.
- AJ Kohn
I can definitely see bands who have social profiles across the grid using it to tighten communications with their fans. You asked about brands but I consider bands to be brands themselves these days.
- Adam Gershenbaum
Ha - definitely thought they'd have a slightly more official channel. Thanks for the link, Louis.
- Jordan Hofker
Louis: Thanks for the FriendFeed link. Paul wouldn't let me pay a monthly fee for FriendFeed. :-( So maybe I can just buy "swag"...
- Mitchell Tsai
Great beeFdneirF shirt! Maybe you'll get a FriendFeed shirt one day! ;) (Honestly, looks great on you and I think I'll have to get one)
- Vince DeGeorge
@SteveHodson You're right! FF sure did get a lot noisier tonight - after all, it's open mic night at Scoble's World Wide Show.on Friendfeed aka "ScobleFeed" :-) sorry Robert, I couldn't resist the fun!! <FF poke?!>
- Susan Beebe
I sent you a link to me on twitter. now here's another. i still want you to go see the trailers for "man conquers space," too. http://twurl.nl/nlc2ev
- mark zero (Jason)
not sure this "web" b.s. is going to resonate with the enterprise crowd -- saas/paas/cloud messaging seems to be working fine so far. don't understand why use a term you cannot own and probably should not anyway.
- Daniel Feygin