The Ice Bath Method I want you to notice the general structure to my approach: Start with a half hour brainstorming session. Go somewhere interesting, armed only with pen, paper, and caffeine. (Dog optional.) Later that same day, use the results of your brainstorming to set the foundation for one hour of hard focus. Wait until at least the next day to do your first multi-hour push on the project. I call this the ice bath method in reference to the training methods of cold water swimmers, who prepare themselves for the bracing cold by a series of short exposures to ice water. - Joelle Nebbe (iphigenie)