How long did it take? - Rochelle

Still not showing up for me. - The original Kevin

Which country are you in? (UK?) and when did the update start for you? - LPH™ and his dog P™

Heh. I just tried but I have to install a new update of iTunes first. - Rochelle

Kind of wondering if maybe you should have blacked out that Serial Number as well... - Rod Stewart

Rod: How useful is a serial number to anyone? It's not the IMEI so I figured it was reasonable to leave it.. Yes I'm in the UK but the update was done last week. ;-) - Gilbert Harding

Probably not very. I'm an iPhone virgin, looking forward to getting my first iPhone sometime next week =) - Rod Stewart

Argh. Activation servers unavailable. - The original Kevin

For anyone having trouble reaching the activation server: Download the update and let it attempt to install. When it fails to reach the activation server, start a manual update (click update in iTunes) At the point at which the software is being extracted, turn off / unplug your internet connection. The software installation will then proceed. Once you receive the “Cannot connect to the iTunes store” message, turn in / plug in your internet connection. After this, you may have to eject your iphone, unplug the usb cable from the phone, and then plug it back in. Should be fine after this. -- Credit for this should go to macrumors.com - Rod Stewart