My foray into blogging has been a long one. 14 years now, best I can count. Unfortunately, it took me too many of those years to start understanding the importance of email to any publisher and business. To start to “build a list” as they say. I have worked with social media as my primary career for going on five years now. And still to this day, when I talk to someone that needs marketing advice, I am more likely to talk to them about email strategy than Twitter strategy. - jason keath