Yes, but James, what is the risk? IF you have one employee with some time, then Social Media Marketing need not be expensive. Why not place small bets all across the table to see where your action is? As you know, I'm trying to SMM my recently published novel. So far, by having placed a lot of SMM "bets" all around, I can tell you what has NOT worked (special-subject rooms on Friend Feed for one) and what HAS worked (LinkedIn Q&A and older-school special subject "forums"). You seem to suggest "study before try." I suggest "try try try".. cut back.. and try again. Inductive versus deductive obviously. By the way, Twitter is still under trial, but it's too much fun to quit! - Frank Derfler