James Butler › Comments

Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered. - James Butler

How many friends are you really following? Twitoria finds your friends that haven't tweeted in a long time so you can give them the boot! - James Butler

I really don’t know why businesses even bother. That is an untimely argument, given the corporate world seems to have only just woken up to the appeal of Twitter. According to recent research, while only one in ten UK organisations have a dedicated social-media budget, more than a third now believe social media is as important as traditional media; 30 per cent of organisations are planning to allocate a budget to a dedicated social-media programme. - James Butler

Klout measures influence on topics across the social web to find the people the world listens to - James Butler

A fantastic overview of Social Media ROI. nicely crafted and expertly executed. - James Butler

socialmedia branding tips - James Butler

We invest close to $500 million a year in science and technology research on behalf of the New Zealand Government, seeking benefits to New Zealand’s economy, environment and society. - James Butler

Heres a list of some of the current and pending Google Wave Apps – they can be added just by adding the email address to your links. They have some neat stuff. - James Butler

Every year industry thought leaders and well-respected bloggers converge at BlogWorld Expo for a weekend of insightful discussions and panels around social media and blogging best practices. Given that there's a track dedicated to SMBs, and experts constantly roaming the halls, I thought it wise to seek out some of today's top thinkers and get them to share specific tips and advice for small businesses. Here is what they had to say: - James Butler

In-house experts, with their specialized knowledge and skills, could be invaluable to both colleagues and managers. But often workers who could use their help in other departments and locations don't even know they exist. - James Butler

Cnet posted a story on the analyst keynote delivered at Gartner Symposium last week  Gartner: Loosen up on social networks, security which received many thougthful comments. Here is some additional detail related to the talk: • Social media - James Butler

Sponsored Tweets is a new Twitter advertising platform that connects advertisers with tweeters. Advertisers can create sponsored conversations on Twitter. Tweeters can earn money for spreading the word. - James Butler

In Social Media the Return on Investment (ROI) is based largely on the influence you have upon your group of friends. If you're just starting out in social media, you may not have much influence built up at all, because it all comes with trust. - James Butler

a new set of Google Analytics features which builds on last year's enterprise-class feature launch. Some add more power to existing capabilities. Others provide new flexibility to further customize and adapt Google Analytics according to the needs of your enterprise. Finally, we'll introduce Analytics Intelligence. Resist the temptation to skip ahead. We wouldn't want you to miss anything. :-) - James Butler

On the other hand by using Google Analytics it's easier to see short term improvement in your SEO by extracting hidden data gems so it's really a question of knowing where to look. Here are four tips... - James Butler

Google Apps is growing up. Over the past six months, dozens of developers have built apps to make Google's office wares (Apps, Docs, Gmail, Calendar) more appealing for the enterprise. The following is a selection of these apps. They range from the practical (backups) to the creative (a freebie VPN replacement based on Google Talk). Better still, most of them are free. - James Butler

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Google Inc said more than 2 million businesses now use its online office software, and the Web search leader is going global on Monday with an advertising campaign to lure customers away from Microsoft... - James Butler

A great tool to see twitter growth. - James Butler

In the past, getting the word out about an event, even if you only intended to invite your close circle of friends, meant a lot of work getting on the phone or emailing invitees individually, coordinating RSVPs, or even hanging up flyers. Facebook (Facebook), though, allows you to quickly create an event listing, invite people, and then watch word of the event spread virally out from your network of contacts (if you choose to allow it). This guide will show you how to successfully run an event on Facebook. - James Butler

LONDON, UK: British pest control to parcel delivery company Rentokil Initial has chosen Google to manage its electronic communications, making it the largest company to deploy Google's Apps worldwide to date. - James Butler

As you've probably heard - Facebook is one of the leading social media/social networking platforms in the world. Being so large on a global scale means that there is ripe opportunity to promote your brand/product/service to the hundreds of millions o - James Butler

TechPosters: Technical Posters and Cheats for IT Guys - James Butler

TinEye is a reverse image search engine. You can submit an image to TinEye to find out where it came from, how it is being used, if modified versions of the image exist, or to find higher resolution versions. TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata or watermarks. For some real TinEye search examples - James Butler

Have Facebook, Myspace, YouTube and LinkedIn accounts and want to feature them all on your website? Social Follow has created one happy place for all your social profiles to hang out and get along. Social Following is the action of following someone through all of their social accounts. The Social Follow button gives people an easy way to Social Follow you through all your social accounts, either personally or for your business. - James Butler

Jiglu is a super-smart engine that pieces sites together, intelligently tagging and linking all your content - James Butler

not sire I agree with the rationale here. it does give a rather 1eyed view of the NZ Twitter community - James Butler

TweetChat is a Twitter 3rd-party tool that allows you to follow hashtag conversations. Hashtags are proceed a word or acronym that can be associated with a specific topic. TweetChat allows you to follow the entire hashtag conversation and also to interact. - A great App to converse with an audience in real time... 5* :) - James Butler

a Flash application that fetches your friends and followers from Twitter when you click the “Whack!” button, then displays them for you, letting you quickly paginate through them. By default, the list contains all your friends and followers and is sorted by last update, showing those who most recently updated first. You can sort the list alphabetically either ascending or descending by Twitter ID. You can filter the list in several ways: only friends or only followers, all friends or all followers, and mutual friends. - James Butler

a fantastic way to sync google calendar and contacts with your itouch calendar and contacts. great for offline reference when away from wifi zones - James Butler

Those who are seeking social media careers need to remember to remember that social media technologies are secondary to meeting business and customer needs. I've been interviewing social media strategists at corporations or their bosses for my up - James Butler