"When talking about the impact of Web 2.0 on the newsmedia and journalism, there is a tendency to view blogs, search engines, wikis etc as disruptive technologies that have shaken up an age old order. I would argue that is not at all true, in fact, I would argue that the now commonplace blogs, wiki and citizen journalism concepts are Web 2.0 tools that are returning journalism to where it began…the crowd." - james reilly