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Jane Friedman

Jane Friedman

Media professional, speaker, and university professor (new media, writing, publishing)
There are kitten photos in the next issue of @scratch_mag. What other reason do you need to subscribe?
Don't aspire to be a bestseller or to make a living from writing. Aspire to write. -@hughhowey #PubSmartCon
If he were starting today @hughhowey says he wouldn't write 100k novel to begin, but 10k story/month. Build repertoire, train. #PubSmartCon
Amen. "We should be in a [publishing] industry of encouraging people and not discouraging them." @hughhowey #PubSmartCon
.hughhowey: "The place that I was is a place that anyone can get to" - re: 5k in sales, $150-200/month earnings #PubSmartCon
.@hughhowey says not to envy multi-book trad. deals. The more books in the contract the worse the deal for author earnings. #PubSmartCon
"All writers should work at a library or bookstore ... The best learning experience I ever had was in a bkstore." @hughhowey #PubSmartCon
"My best writing comes from long marathon sessions." -@hughhowey #PubSmartCon
In fall 2011: @hughhowey had 8 titles out, making $150-$200/month, had sold 5k books before Wool took off. #PubSmartCon
Great summary of my keynote at @PubSmartCon: | @Goodereader
“You’re going to make a big investment [in a publicist]” - ask lots of questions & be comfortable before hiring. -@BrandYou #PubSmartCon
If you see amazing press on an author similar to you, ask them who their publicist is (to find good one) @brandyou @McKinneyPR #PubSmartCon
A common budget for a publicist: $3000-$5000/month for minimum of 3 months. -@brandyou @McKinneyPR #PubSmartCon
If you pitch nat'l TV, they’ll ask for your tape. Use local TV to get that tape (& use YouTube to get local!) -@BrandYou #PubSmartCon
For book mktg, if you don’t have connex on nat'l level, start where you are: local/regional libraries, stores etc -@McKinneyPR #PubSmartCon
For nonfiction book marketing, it’s less about reviews & more about articles featuring your big ideas. -@brandyou #PubSmartCon
Better alternatives to newspaper reviews: online outlets of popular, mainstream publications + blogs -@McKinneyPR #PubSmartCon
“Book reviews at newspapers are near impossible.” -@McKinneyPR #PubSmartCon
RT @MikeShatzkin: ANY author might want to self-publish sometimes in today's world. Publishers should adjust to that reality.
“We need to find ways to use mobile to talk to our readers” - @esdimarco says reader interactions in future will be mobile #PubSmartCon
“Not all discovery is equal.” Trusted friends & word of mouth makes up most of discovery. -@esdimarco #PubSmartCon
Close to your book’s on-sale date, start seeding extra content in the market [Q&As, recipes, playlists, etc]. -Tara Theoret #PubSmartCon
Pre-pub discoverability: distribute print/digital galleys 3-6 months before book's on-sale date. -Tarah Theoret #PubSmartCon
Where does book discovery happen? PDF download: #PubSmartCon
Yes. "Write a great book and [good] things will happen. It's not true." @hughhowey #PubSmartCon
Truth. "Write a great book and [good] things will happen. It's not true." @hughhowey
.@hughhowey mentions how timing/chance affects success: he & other huge indie authors started self-pubbing in same 8-mo window #PubSmartCon
"The best way to fight piracy is to make your work affordable and quality." Not DRM. @hughhowey #PubSmartCon
"People will brag about being self-published in the future" b/c it's like being the CEO of your own company. -@hughhowey #PubSmartCon
"You have to get a bookseller to read your book and recommend it" if you want sales thru indie stores. -@hughhowey #PubSmartCon
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