From the page: "Blogger relations and blogger outreach. Should you pitch? Should you not pitch? Do you send a press release, a review copy, an invite to an intimate lunch and learn? What do bloggers want? How can I make them happy? What is the secret formula to blogger outreach nirvana?!?!
And bloggers. You hate pitches. You love pitches. You want to discover things for yourself. You want to get fed a constant stream of new content. You want a relationship. You want a one night stand. You want a conversation. You only associate with flacks who contribute to the community. You just want the goods. Why don't you get what you want?!?!?" - Janette Toral