"The current marketing-based approach is fatally flawed, Crompton says. His work debunks the popularly held "foot-in-the-door" mantra (change your light bulb today, and you'll move to a walkable neighborhood and sell your car before you know it!), with documented psychological research revealing little evidence to support that individuals will continue to move up the sustainability ladder. Instead, actually, "There is some evidence that … individuals rest on their laurels," Crompton says: consumers often make some small steps and stop." - Jason Wehmhoener from Bookmarklet

When it makes economic sense, people will change. It's really that simple. - Soulhuntre from twhirl

Article opens with a straw man argument. No rational Green thinks eco-consumerism is a discrete solution. I think he's right about greenwashing and green fatigue, though. - Chris Baskind