To me FF is an aggregator... takes all your activity on different sharing sites, and feeds them to you. With comments, reposts again with newer comments, and in general is exponentially more traffic to sift through. - Downtown Rob from twhirl

Rob, expontentially more content to sift through is right, but the value seems exponentially more rich too. Conversations are a little bit more threaded and definitely juicier. The barrier to commenting is also reduced expontentially when compared to blogs. More comments = better conversations. I'm still working out a description that people can grasp on to though, especially those people who still figuring out twitter - and using the word aggregator just isn't working. I really need to think on this more. - Jennifer Van Grove from twhirl

elevator pitch: friendfeed saves you time by giving you one, end-all, mega feed for everything your friends do online. it's easy to subscribe and there's potential to finally have a place where everyone's comments are conglomerated. - joebird from twhirl

Conversations are juicier for sure, comments are easier to post (regardless of source). Aggregator is a confusing work to some... maybe "consolidates" or "summarizes" what your friends are sharing, and provides easy ways to view it, reply to it, and post your own content as well. - Downtown Rob from twhirl

Hmmm..."Conversations around content, social network around ideas, discovery through friends." - Hutch Carpenter

See the internet through your friends eyes. 95% more crap-free than the regular internet. - Kevin Fox

I think anything that mentions "saves time" is patently false. Can anyone here honestly claim that FF has saved them time? ;) - Adam Lasnik

FF is like a big party with lots of small groups talking about interesting stuff; you can roam from group to group, and you can join in when something catches your interest. - Tom Landini

@Adam - well, it's saved time from me being on Twitter, Flickr, Facebook, Google Reader...;-) - Hutch Carpenter

Exactly.. Just before few hours, I was trying to explain FriendFeed to my colleagues and I was wondering why is it so difficult to expain them!! (They even did not know twitter!).. and from basic explanation that I provided, I think they thought 'it is not so cool' idea.. I am sure if the same people comes on FF and tries it out, they'll feel better.. I told them, "its a way to do Micro-Blogging with enhanced facilities of discussing over those items, aggregate your activity over WWW (again discuss about them with your friends/network) and a way to discover next level of friends from your existing frnds" - Jigar Mehta from bTT

A never ending flow of content ornamented by open discussions - directeur

I like joebird's pitch - J Allen

It reminds me of a loosely configured and highly customizable forum. Only instead of having to post new topics, they are generated by your digital shadow. At least that's what I said to a friend yesterday and he nodded like he understood. - Andrew from twhirl

@Kevin Fox the first time I read your comment I missed the "free" part of the "95% more crap-free" and I snorted very audibly. After re-reading, I liked your pitch, short and sweet but it leaves out the coolest part of FF - the ability to like and comment in more than 140 characters. - Jennifer Van Grove

Refresh > Like > Comment > Like > Like > Comment > Repeat - Andrew Smith

@Andrew Smith - That is the simplest explanation I can imagine. - Andrew

Mine is simple - since most of them don't get MOST of what I do online (social network wise) I just shoot them the FF url and say "here, watch this, this is what I am up to". Much simpler. - Soulhuntre from twhirl

@Andrew Smith I love it! I think it might require a few intermittent words to add context if you're trying to explain FF to someone f2f - Jennifer Van Grove

I had this same conversation last night. Friend Feed elevator pitch is more complicated than Twitter's. If I worked at FF, this would be job1, well, after all the coding and stuff. ;-) - John F Morton from twhirl

This is easy "FriendFeed is like Dogpile for all of your social aware networks" - Daniel Spisak from twhirl

Okay, I'll try. "Your friends share photos and favorite music such all over the web. Friendfeed lets you and other friends browse and comment on this stuff." :-) - Adam Lasnik

@Adam, basic but a perfect description that almost anyone can wrap their mind around...when I get interviewed for the SD Union Tribune about Twitter on Friday I just might through in a FF mention & see if it makes the article, would you mind if I used a variation of your description? - Jennifer Van Grove

certainly feel free, Jennifer, and thanks for asking :) Let us know how it goes! - Adam Lasnik