Jonathon D. Colman

You arrive at the bus stop to catch the ride to work, but the bus isn't there. Your destination isn't very far, so you think, Hmm, maybe I should just walk. But then you might find yourself halfway between stops when the bus whips past, which would be deeply annoying. What to do? Should you walk or should you wait? - Jonathon D. Colman

My wife and partner. She has great stumbles and is a fantastic glass artist and jeweler. Check out her Etsy store! - Jonathon D. Colman

I know that it's a few weeks old, but I love this round-up from Qui. Nice work, @beautifulthangs ! - Jonathon D. Colman

As the economy goes, so goes giving to causes that need donor dollars to keep doors open. While we bemoan sacrifices of luxury goods, our global social sector is faced with shortening the line or thinning the soup - neither of which are acceptable options. Because charities are rising to the challenge to engage us online, it's a breeze for us - the cash-strapped consumers - to meet them halfway. - Jonathon D. Colman

If you are a member of the U.S. Congress, you should not give a damn if you are a Democrat or a Republican. You should discard ideology and partisanship. You should be searching only for what works, or gives promise of working. You should be listening to the best counsel of the wisest people you can find. This is no time for playing to the crowd. That is all over with. This is the hour to seek what might lead us back from the brink. - Jonathon D. Colman

I know. I've ranted about lists before, but to start off 2009, one of my resolutions is to lighten up (a little) about lists. - Jonathon D. Colman

Apple Inc.'s eye-catching logo -- an apple with a bite taken from it -- has come in many colors in the past. Now, the iconic computer company is trying to prove its commitment to the color green. - Jonathon D. Colman

Enter for a chance to attend the 2009 Presidential Inauguration and be a part of Martin Luther King, Jr. Day of Service! As we usher in this exciting new era of change we recognize that everyone has a part to play. So, how will YOU commit to bringing about change in your neighborhood, your community or your nation? The Case Foundation is calling on citizens across the country to join the Change Begins With Me campaign by sharing how you will be part of the change. No idea is too big or too small. Everyone has a role to play. In 250 Characters or less, complete this phrase: "Change begins with me. I commit to..." - Jonathon D. Colman

As online shopping grows more popular, consumers are increasingly relying on the opinions of people they've never met. Multibranded retailers, such as REI, have learned that bad reviews do not drive away sales but shift them to a similar product on the site, said Chen, whose company works with Seattle-based Recreational Equipment Inc. - Jonathon D. Colman

At just past 6 a.m. on a recent Wednesday, Sally Jewell, 50, was working out on a stepper exercise machine, arms pumping, leaning into the movement. Most of her companions in downtown Seattle's Washington Athletic Club were exercising hard enough to perspire, but the sweat was rolling off Jewell's jaw in drops. Exercise is not optional for Jewell, the chief executive of Kent-based Recreational Equipment Inc. "I couldn't do what I do if I didn't do this," she said between breaths. - Jonathon D. Colman

The statuesque athlete sitting across the table has just handed me her shoe. As I examine it, she begins to point out the various fibers used in its construction and tells me about the manufacturer's sustainable practices. Clearly, this is a woman who is well aware of her footprint. Dressed in casual pants and a blue fleece jacket, Sally Jewell doesn't necessarily look the part of high-powered CEO. And during the course of our hour-long conversation, it becomes clear that she's as down-to-earth about the effect a major company can have on the planet as she is about her wardrobe. In 2005, Jewell took over as head of REI (Recreational Equipment, Inc.), an outdoor-adventure outfitter that began as a group of mountain-climbing buddies trading gear and now includes 80-plus stores. Today, REI is the country's largest consumer cooperative, boasting more than 3 million members (including yours truly). Having joined the company as chief operating officer in 2000, Jewell pledged in an... - Jonathon D. Colman

Good reading for folks looking to jump into the excitign world fo web 2.0 but who may have been hesitant because they didn't have a personally compelling reason to get involved. - Jonathon D. Colman

For some reason, that one scares me. - Michelle Murrain

why can't it just recommend people for you to follow, without actually automatically following them? - Laura Norvig

So hesitant to fork over my Twitter password, but this looks interesting. Have followed @twollo and will watch for updates. - Jonathon D. Colman

My esteemed frolleague Allison Fine has partnered with the Chronicle of Philanthropy on a new podcast series called - Social Good to run every Thursday. (Can you say, "jealous?!") Her first show features Jonathon Colman, who I'm sure is already missed by The Nature Conservancy, and Carie Lewis from the Humane Society talking about how nonprofits are using social media. Check it out! - Jonathon D. Colman

I support explicit funding for trails, walking and biking in the upcoming economic recovery package. Funding active transportation is a cost-effective investment that creates jobs and leads to healthier people, stronger communities, decreased oil dependency, and reduced climate change emissions. - Jonathon D. Colman

See more in my Dopplr profile. - Jonathon D. Colman

I'll be there from December 22nd until December 26th. See more in my Dopplr profile. - Jonathon D. Colman

I'll be there from December 19th until December 21st. See more in my Dopplr profile. - Jonathon D. Colman

I'll be there just for the day. See more in my Dopplr profile. - Jonathon D. Colman

I'll be there just for the day. See more in my Dopplr profile. - Jonathon D. Colman

I'll be there from December 17th until December 18th. See more in my Dopplr profile. - Jonathon D. Colman

Saabira Chaudhuri was fun to speak with about The Nature Conservancy's social media marketing efforts. To date, TNC's partnership with (Lil) Green Patch has raised over $120,000 for the Conservancy's Adopt an Acre rainforest conservation program in Costa Rica. - Jonathon D. Colman

To date, (Lil) Green Patch has donated $124,506 to the Nature Conservancy... they're amazing! - Jonathon D. Colman

I have to admit I was skeptical of Lil Green Patch at first. I didn't get how playing a game could save some rainforest. But once I understood that the sponsors were actually donating money I felt good about using it. It's the only game I play on Facebook. - Laura Norvig

A netsquared mashup winner, the knowmore extension was just featured on Mozilla's site - blowing download rates through the roof. As of this FriendFeed post, Knowmore was #2 in Alerts and Updates - https://addons.mozilla.org/en-... - Joe Solomon via Bookmarklet

Hmm, I reshared this from my main feed and it ditched the comment. Anyhoo, this is exactly what I'm dealing with. I now have Twitter, Friendfeed, Youtube, and delicious accounts representing our organization, as well as my own. - Laura Norvig

The Nature Conservancy is a global conservation organization dedicated to protecting ecologically important areas. The organization's social media strategy is simple: find where people spend time online and engage them in those places. "Nobody wants another password, network or profile," says Jonathon Colman, social media strategist for the Conservancy. One example of how the Conservancy is building an online audience is the Facebook application (Lil) Green Patch. Users grow a virtual garden and send plants to one another. Based on the number of plants received by members of the community, sponsors contribute money to save the rainforests in Costa Rica -- every ten plants received translate into one square foot of rainforest for The Nature Conservancy's Adopt an Acre program. So far, the application ranks amongst the top five most popular applications on Facebook -- it currently has about 6.3 million users -- and has saved over 70 million square feet of rainforest. - Jonathon D. Colman