Jorge Acosta

"When social strategists and brand marketers launch a social media campaign, metrics are often overlooked during the planning phase. I’ve seen this on both sides, from an agency perspective and a brand perspective. And often, this oversight is due to loaded questions such as: What metrics and key performance indicators (KPIs) should we track, why, and how does this affect the bottom line? These are all reasonable questions that often go unanswered when tracking social media campaigns and measuring the “bottom line.”" - Jorge Acosta

"Six years ago, MIT Sloan’s Andrew McAfee coined the term "Enterprise 2.0" as shorthand for what collaboration and sharing tools such as blogging and wikis (and, today, Twitter) would mean for enterprises. In a Q - Jorge Acosta

"Ok then, following on from previous posts on social media scorecard and E2.0 ROI, let’s tie them together, add some other factors and prepare the way to churn out some numbers. Here’s a progress towards a social business balanced scorecard:" - Jorge Acosta

"Digital Marketing and Measurement Model There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well structured Digital Marketing - Jorge Acosta

"It’s a snowy Saturday in Chicago, but Amy, age 28, needs resort wear for a Caribbean vacation. Five years ago, in 2011, she would have headed straight for the mall. Today she starts shopping from her couch by launching a videoconference with her personal concierge at Danella, the retailer where she bought two outfits the previous month. The concierge recommends several items, superimposing photos of them onto Amy’s avatar. Amy rejects a couple of items immediately, toggles to another browser tab to research customer reviews and prices, finds better deals on several items at another retailer, and orders them. She buys one item from Danella online and then drives to the Danella store near her for the in-stock items she wants to try on. " - Jorge Acosta

"Put the internet to work for you by creating tasks that fit this simple structure: if this then that Think of all the things you could do if you were able to define any task as: when something happens (this) then do something else (that). " - Jorge Acosta

"Is your business thinking about social analytics? The first step when considering social analytics is to establish a listening strategy." - Jorge Acosta

"I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row. While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to open social media accounts, internally, companies are ill-prepared. Yes, that’s right, it’s time to return to basics and focus on building a scalable infrastructure –before jumping into adopting social tools." - Jorge Acosta

"In July, IBM developerWorks conducted a survey of over 4,000 IT professionals, faculty members and students from among the developerWorks community. We asked respondents about their view of the future of technology, including questions on business analytics, mobile computing, cloud computing, and social business. " - Jorge Acosta

In 1955, Peter Drucker gave a talk to IBM executives in which he said "we are at the beginning of a period of extreme flux, of extreme change and great competitive pressure in which traditional ways of doing things, traditional products, traditional processes will be challenged on all sides." Sound familiar? - Jorge Acosta

Analyzing large data sets—so called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus as long as the right policies and enablers are in place. Research by MGI and McKinsey's Business Technology Office examines the state of digital data and documents the significant value that can potentially be unlocked. However, companies and policy makers must tackle significant hurdles to fully capture big data's potential - including a shortage of skilled analysts and managers. - Jorge Acosta

Mo Zhou was snapped up by I.B.M. last summer, as a freshly minted Yale M.B.A., to join the technology company’s fast-growing ranks of data consultants. They help businesses make sense of an explosion of data — Web traffic and social network comments, as well as software and sensors that monitor shipments, suppliers and customers — to guide decisions, trim costs and lift sales. “I’ve always had a love of numbers,” says Ms. Zhou, whose job as a data analyst suits her skills. - Jorge Acosta

Upsets don't just happen on the football field as they did last Sunday in Indianapolis. Brands can also be caught off guard if take their eye of the ball. Last week, leading up to Super Bowl XLVI IBM and the University of Southern California Annenberg Innovation Lab conducted the first sentiment analysis of the two Super Bowl quarterbacks. The study was designed to illustrate how new analytics technologies make it possible to quickly assess the positive, negative and neutral sentiments shared by consumers or in this particular case, fans. - Jorge Acosta