Storytelling Tips from Salesforce's Marc Benioff - Simple, really but looking around, for many hard to do it seems. http://www.businessweek.com/smallbi...
RE: Anna's comments focus in on the core issue - culture. With 20+ years experience working in a DMO, I can attest to … http://connect.phocuswright.com/2009...
"Anna's comments focus in on the core issue - culture. With 20+ years experience working in a DMO, I can attest to that, especially being the first ever hired at an executive level not having risen through the ranks. The personal challenge to keep the commercial mindset I brought with me from prior work experience was at times considerable. What is at risk of being lost in that culture of having to seemingly first of all please a complex set of stakeholders are focus on real innovation, and most of all the customer or visitor. At many of these organizations the onset of the web has just compounded the issues and made it even more difficult to stay ahead of the parade and organize their individual stakeholder interests towards a common objective in an ever faster moving marketplace. With the latest phase in the evolution of online travel with it's attention towards enabling integrated, smart trip planning the days of being less affected by what is happening in online travel technology..."
- Joe Buhler