Because as Lee explains, the "check-in" is going to be a commodity in a matter of months -- everyone will have a "check-in" feature, ranging from the likes of Foursquare to Facebook and Google. It's what happens after the check-in that is going to be valuable, Lee says, and he and Booyah plan to use location data specifically to make games. via sfgate.com From: "Booyah! Foursquare Rival Raises Huge $20 Million Round From Accel (AAPL)." Geolocation and personal identification combined = 'here I am,' or a 'check in' format. However, if you're a Foursquare, Gowalla, Brightkite, or MyTown user, you may have found that after the honeymoon period of seeing yourself show up on a map or leaderboard wears off, there's little incentive to continue broadcasting your location. Also, constant check-ins, like constant micro-blog updates via Twitter, may serve to highlight for some of us the banality of our everyday routines. How can the places we go become a game? An asset? How can a list of the... - Jen McCabe Gorman