This is my favorite ad ever. But the Youtube comments are just amazing - if they're not from HTC :) - Jérôme Flipo

"This is completely brilliant. I wanna buy the commercial more than the phone." - Jérôme Flipo

"This commercial touches me in a way I cannot recall experiencing before from advertising." - Jérôme Flipo

Yes touching commercial but out of reality, now in the metro and RER in Paris, you see people connected to their phones, and no smile, just a communicational desert, and no solidarity except our own interests. And that is really bad, the comercial is touching, but lying, in fact the reality is despairing. - Thierry Lhôte

If I had to defend a mobile brand in a commercial, I will show that my clients are special in the way that they can quit looking at their phone to propose their seat to an old lady, that they can quit their phone to help someone in the streets, that they can quit their phone gaming or music to engage a discussion with a perfect stranger. Just to escape this individualistic "gunning down the others" society scheme. - Thierry Lhôte

For now, HTC sells devices that offer immersive, digital experiences. How could a smartphone help engage with real life environment? That requires some augmented reality and it isn't part of HTC promise. Yet. - Jérôme Flipo

Existing brands that would pretend to help engage us with our close environment would be dishonest IMO. - Jérôme Flipo

mmmh, this has no relation to what I was saying... unless proven otherwise... the point is not the product but the public, the story is to tell that the guy or woman with an HTC, does not display technologically and socially entrenched behaviour towards reality, he or she enjoys also to cut the phone off and live a real life. - Thierry Lhôte

What you call "immersive" is viewed by a major part of people as "submissive" regarding common sense and "addictive". If you like the "tamagoshi" view of the product it is ok, but I prefer a more sensical attitude towards life (which preserves the ecology of relationship in a society) let's have the most efficient tools of communication and entertainment as a mobile, but it is not necessary to have people engaged into a love affair with a metallic or composite product. In fact this add seems targeted to businesses such as telcos, but not targeted to customers. - Thierry Lhôte