Joey

But in his new book “The Daily You,” University of Pennsylvania professor Joseph Turow, suggests online data collection and ad-targeting practices have the potential to affect more than just people’s privacy. They’re changing to shape of the media and ultimately the shape of their audiences, he writes. The world of personalized media isn’t necessarily a positive advancement, Turow believes, since it runs the risk of closing people off from views unlike their own. Digiday caught up with Turow to summarize his views on the implications of data collection and ad targeting on society, and the issues the online ad industry should be addressing. - Joey

One thing advertisers agree on is that they want better targeting.  What is in debate is whether audience-targeted ads will replace content-targeting completely.  An AT - Joey

Nearly a dozen publishers including Rodale, Conde Nast, Time, Inc. and Hearst Communications have recently been hit with potential class-action lawsuits for allegedly violating a California privacy law. Read more: http://www.mediapost.com/publica... - Joey

If you want to get a tech company’s leader in a lather, say that it seems like his company is more services than tech. No way, no how. We’re living in the Age of the Algorithm. Much of this is thanks to Google, of course, which owns the most valuable of algorithms: the search algorithm. Thanks to that, Google gets to make money while it sleeps. Not so much for services businesses like, say, agencies. They’re in the grubby business of hiring people to create value. Nowadays that’s out of fashion. Rick Webb, a co-founder of The Barbarian Group, sees a certain mythology taking hold in this cult of the algorithm. The dirty secret of many “tech” businesses is they’re very reliant on services. - Joey

Selling digital used to be easy: how big is the budget, and do they want the News section, or the Sports section?  Anything you couldn’t sell this way became “remnant” and went to an ad network.  Today we can point to nearly a dozen different ways to sell digital.  Have you taken a look at all of these, and figured out how they can increase your revenue – or decrease it? - Joey

The Electronic Privacy Information Center, a relentless critic of Google filed Wednesday with the U.S. District Court for the District of Columbia to compel the Federal Trade Commission to stop Google from implementing its new privacy policy, set to go into effect March 1. - Joey

As part of a major push by Turner’s entertainment networks to embrace second screen viewing and smart TVs, TBS is planning to introduce complementary content and eventually ad messages to a slew of its shows, starting with a tablet app designed to be accessed during episodes of TBS’ Conan. - Joey

A E Networks will use FreeWheel's Monetization Rights Management system to manage video ads running against its content consumed on Apple iOS mobile devices, the companies announced this morning. A E will be able to deploy video ads on its own mobile properties as well as those of third-party syndication partners. FreeWheel gives A E the ability to manage ad sales rights, forecast inventory, determine ad loads in specific commercial breaks, and monitor performance, among other things. - Joey

According to in-app analytics firm Flurry, the second screen disrupts TV audiences more than it complements the ads, diverting users’ attention away from both ads and content if they’re failing to hold consumers’ attention. - Joey

New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone. - Joey

Videology (the video ad network recently formerly known as TidalTV) has a few stats that appear to offer further evidence of the complementary quality of connected TV media buys as part of a larger video ad strategy. - Joey

Annotated link http://www.diigo.com/bookmar... - Joey

An arm of Time Warner has invested $15 million in Conviva, which provides the technological backbone for online video platforms, such as TV Everywhere. Time Warner has a relationship with the company for its HBO Go offering as well as some Turner brands. - Joey

How Zynga uses analytics to drive product development and $600m in revenues by integrating insights into their core corporate expertise. - Joey

we would never suggest that publishers abandon their approach to context-based brand selling. What we do know, however, is that there is exceptional incremental value to be derived from the roughly 50 percent of inventory that doesn’t get monetized through homepage or other content-specific buys. And that value of the inventory that sits somewhere between branded sales and remnant deals is extracted through audience targeting. - Joey

It’s also worth noting, as some did when the “original sin” idea first appeared, that newspapers have never made the bulk of their income from readers who pay for content. Subscription prices and newsstand sales have always been subservient to advertising, and in some cases giving content away can be a totally viable business model, provided advertisers are willing to pay enough for the attention of those readers. That value proposition worked in print, but it fails online — and that failure would not have been any less painful if newspapers had charged for access. - Joey

Opinions are a dime-a-dozen, but this marketing blog has a pretty spot-on review of the best and worst of last night's Super Bowl. Best ad - Fiat Seduction (and one of two Adrian Lima appearances in spots). Worst Waste of Money - Budweiser. And campaigns to finally end - GoDaddy (that's just my opinion...). - Joey

This is worth watching. Corning, the developer of most of your glass cookware as well as the glass on the front of your tablet and smartphone, created this video visualizing a future leveraging potential capabilities of their core product, Gorilla Glass. It's fun to dream! - Joey

Despite the launch of an online paywall that has, by any measure, been a big success, the New York Times revenue for its core news business shrank again in 2011. - Joey

How Google's encrypted search policy actually impacts double the number of queries the search giant had predicted. And that's bad news for all SEO efforts. - Joey