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James Guske
Bid for Profitability, not Pride: The ROI Revolution Blog - http://www.roirevolution.com/blog...
Bid for Profitability, not Pride: The ROI Revolution Blog
With PPC, you don't always get the gold for being in first place. While having your ad in higher positions tends to yield more clicks and therefore more conversions than lower spots, it doesn't always ensure the best return on investment. - James Guske from Bookmarklet