"44% of people who follow brands on Twitter do so because they want exclusive deals, while 37% of MySpace and Facebook brand fans "fanned" advertiser pages for the same reason. Ha! And you thought social media was a dialogue!"
- John McElhenney 2.0
from Bookmarklet
"Twitter feed Cheaptweet -- one among many aggregating holiday deals -- is spitting out 800 deals per hour. And then there are all the individual retailers using the social Web to get the word out about their holiday promos: Toys 'R' Us, Target, Amazon -- they're all there, tweeting and Facebook-ing their way to profit."
- John McElhenney 2.0
from Bookmarklet
"Implementing social media marketing tactics for any reason without a sound strategy in place will ultimately lead to confusion, and then disappointment in your efforts in the social media space."
- John McElhenney 2.0
from Bookmarklet
Is doing work on a foodie project. No wonder I'm so hungry.
"Planning for “someday” is ineffective. You have to decide what your revolution looks like on the day-to-day scale. Have a vision and keep it far out in front of you, but give yourself daily tasks that will accomplish it."
- John McElhenney 2.0
from Bookmarklet
Three screens and a cloud. MSFT shows their vision of silverlight/IE/LIVE/Office/Azure as the future of computing. http://tweetphoto.com/3ldzaehy
""Apple will come out with the tablet and blow everyone away," said Dan Ackerman, senior editor at CNET. "Instead of taking along a Kindle and an iPod, that [tablet] could become the device you carry with you.""
- John McElhenney 2.0
from Bookmarklet
Hiring For Social Media: Good Moves | Brand Elevation Through Social Media and Social Business | Altitude Branding - http://altitudebranding.com/2009...
Amber gives social media job descriptions a once over -- these are the GOOD ones.
- John McElhenney 2.0
Hiring for Social Media: The Ugly Side | Brand Elevation Through Social Media and Social Business | Altitude Branding - http://altitudebranding.com/2009...
Why are we involved with digital marketing? Cutting edge? Bleeding edge? It's where things are going? Advertising is advertising where ever it takes place? In seeing a tag line and list of speakers a ...
- John McElhenney 2.0
AMD, Dell, Intel and Computers for the Rest of Us | uber.la - more to be revealed between Intel, Dell and AMD. - http://uber.la/archives/5367
"somehow AMD does not have a chip in the race in Dell's laptop lineup and Intel still owns the conversation about which processor is the best choice for you.omehow AMD does not have a chip in the race in Dell's laptop lineup and Intel still owns the conversation about which processor is the best choice for you."
- John McElhenney 2.0
from Bookmarklet
"The gray area in measurement is in the combination of: * Correlation: Sales go up while our marketing reach does, so the two must be related * Attribution: Our press release was part of the overall promotion strategy, so must have had some impact on the whole * Influence: Awareness of our company is reinforced by a recommendation or endorsement from a Trust Agent"
- John McElhenney 2.0
from Bookmarklet
Six Social Media Trends for 2010 - Harvard - David Armano sets the tone for next year. Very Clear Business Objectives! - http://blogs.harvardbusiness.org/cs...