Joachim Niemeier

"The web for them had never been about making money, but about reshaping culture and toppling the old order. 2003, therefore, was the perfect time for a resurgence: the people who kept pushing on in the Valley and elsewhere were a concentrated motley crew of innovators and builders. They cared about technology for technology’s sake and about developing and advancing web culture. What they didn’t realize, however, was that the services and technologies that they were destined to build would need to be cobbled and sewn together using a system that would fight them every step of the way — not out of spite — but because of its architecture. By definition the network available was decidedly anti-human: in 2003, there was only the document-centric web." - Joachim Niemeier

"Most of the people that I have spoken with aren’t yet on Twitter. It’s been a mixture of curiosity and skepticism. When we approach the topic of social media as part of their B2B marketing strategy, almost immediately the conversation turns to the “how-to” of tweeting and if there are benefits for their business." - Joachim Niemeier