"Nearly six in 10 of all the bloggers surveyed said they were better known in their industry because of their blog, and one-quarter had used their blog as a resume or sent it to potential employers. Further, bloggers who post for a business reported even higher levels of success: 71% had increased visibility for their company, 63% had converted prospects into purchasers through their blog, and 56% have seen their blog bring their company recognition as a thought leader in the industry. " - Joachim Niemeier