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Joan Damico
B2B copywriter and marcom consultant helping high tech and industrial companies generate clicks, conversions and cash.
Why B2B Social Media Is Driving Integrated Marketing Communications - http://jdamico.net/2013...
Good data supports that LinkedIn is an effective B2B social channel by @MichelleCramer http://www.econtentmag.com/Article... RT @Reveseey
Useful guide for B2B marcom managers: "The Anatomy of Great Content" via @stevesaeger http://www.steveseager.com/the-ana...
Is thought leadership the future of marketing, asks @BrennerMichael. It could help B2B marketers differentiate. http://www.b2bmarketinginsider.com/content...
Good 4-step integrated digital marcom plan from @fionaseverson can also be applied to B2B marcom programs. http://socialmediatoday.com/fionuh...
B2B content marketing that includes video is an effective approach. @ShortyMedia shows why. http://www.dreamgrow.com/a-brief...
For every exec skeptical of enterprise social media's biz benefits, read @briansolis 20 pts. http://www.briansolis.com/2013...
What is enterprise social networking. Clear concise definitions from @TechTarget #enterprise2.0 http://searchcio.techtarget.com/definit...
B2B copywriters... good advice to streamline copywriting, especially when writing for mobile. by @word_czar via http://Ragan.com/Main......
Why B2B marketers should be aware of co-citation when it comes to SEO and link building http://socialmediatoday.com/mike-al... by @Mike_Alton
Good resource 4 B2B marcom managers on care & feeding of content marketing programs http://www.marketingprofs.com/article... by @TweetsFromPawan
How is the search and social media landscape changing? Good interview with @leeodden by @Mike_Stelzner http://www.socialmediaexaminer.com/search-...
Are B2B marketers in the slow lane when it comes to #B2Bmobile? Slow & strategic is better than fast & tactical. http://jdamico.net/2013...
Integrated Marketing Communications - Then And Now - Forbes - http://www.forbes.com/sites...
B2B integrated marcom managers should read this to learn why now, more than ever, the integration of online and offline marketing communications can drive more results.
- Joan Damico
Are B2B marketers really ready for mobile? Or are we being lured by another shiny marketing object? by @robertgillham http://www.foolproof.co.uk/risks-o...
Have you hugged an engineer today? This week marks National Engineers Week. http://www.eweek.org/Home.aspx #eWeek
Social media infiltrates the enterprise @kimberlyedwards answers, Is it a shiny object or golden ticket? #socialbiz http://www.slideshare.net/cjbroad...
RT @achintamitra: Are B2B Marketers in the Slow Lane When It Comes to Mobile @copywriter4u http://t.co/mWEjilCs<Excellent post thx 4 the RT!
A letter to love... every white hat SEO and webmaster could use this by @mikemoran http://www.biznology.com/2013...
4 B2B Mobile can make content marketing and lead gen more effective says Ogilvy's @JeffStokvis via @emarketer http://www.emarketer.com/Article...
Replace email with social media for effective knowledge management; by my favorite biz writer @dtapscott #socialbiz http://www.mckinseyquarterly.com/Organiz...
B2B copywriters can improve the readability of their online content with @copyblogger 's 8 simple tips by Pamela Wilson http://www.copyblogger.com/scannab...
Are B2B Marketers in the Slow Lane When It Comes to Mobile - http://jdamico.net/2013...
Marketing 2020... the marketing department of the future AMA webinar. Feb 26. https://cc.readytalk.com/cc... https://cc.readytalk.com/cc...
2 thirds of tech buyers use info from social channels to make purchasing decisions. According to a UBM tech report. http://www.btobonline.com/apps...
In social media, B2B & B2C don't matter. It's about P2P-people to people says @jowyang on #socialbiz http://blog.hootsuite.com/social-...
If you're a B2B copywriter who blogs, read @wittlake 's 7 Blogging Mistakes B2B Marketers Make http://b2bdigital.net/2013...
Jill Whalen Job Shadow Interview – Career Options > SEO Consultant - http://www.jobshadow.com/intervi...
What's it take to be an SEO practioner? Jill Whalen explains. I like what she says... that it's not about "tricking" the search engines. There's no easy way. It's about good web design and good marketing.
- Joan Damico
Is your B2B content "findable" relevance in SEO still matters. http://searchengineland.com/seo-sma...
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