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Joan Damico › Comments

Joan Damico
How B2B companies talk past their customers - http://www.mckinsey.com/insight...
Every B2B marketing communications and content marketer should read this study. I shows that B2B marcom is missing the message of what buyers want to hear. - Joan Damico
Joan Damico
Re: How to engage your staff in content marketing - http://www.smartinsights.com/content...
"Good post, Don. It highlights what I've found to be one of the most challenging aspects of building a social business—getting contributions from relevant subject matter experts or folks who can help customers. Your post also highlights a larger issue. As businesses become social enterprises it's not just about content, but also context—the context being customer experiences. Social media is becoming everybody's business. A recent Altimeter Group study drives home the point of social media becoming everyone's business -- it will be part and parcel of how we work in an organization to deliver positive customer experiences. http://www.linkedin.com/today/..." - Joan Damico
Joan Damico
Re: 4 LinkedIn Recommendations For The B2B SEO Professional - http://searchengineland.com/4-linke...
"Makes sense, Derek. That, of course, means folks need to behave in "socially responsible" ways in the group--something that's becoming an issue as groups grow in popularity on LinkedIn. ;-)" - Joan Damico
Joan Damico
Re: 4 LinkedIn Recommendations For The B2B SEO Professional - http://searchengineland.com/4-linke...
"Good points, Derek. I'm curious when you speak of leveraging LinkedIn groups to support SEO. Is there a greater impact on SEO efforts for open groups versus closed or private groups? Thanks!" - Joan Damico
Joan Damico
Re: My most important lesson in business almost killed my blog - http://www.businessesgrow.com/2013...
"hmmm... still trying to envision the long curly hair, Mark. ;-) Thanks for the advice... there is life after SEO! btw... enjoying ROI. The only problem with eBooks is getting an author's autograph!" - Joan Damico
Joan Damico
I love this help full chart and description on how to optimize your social posts based on social channel by @PamDyer. - Joan Damico
Joan Damico
Great read for B2B copywriters. Long form blog content DOES work. I like the holistic approach to content, not only considering your blog posts. - Joan Damico
Joan Damico
Every B2B person says their audience isn't on social media, but that doesn't mean B2B marketers shouldn't use it. @markwschaefer explains why. - Joan Damico
Joan Damico
Good headline advice every B2B copywriter can apply to optimize blog post reads. - Joan Damico
Joan Damico
Re: 5 ways to use social media in sales even if your customer isn’t on Facebook - http://www.businessesgrow.com/2013...
"Excellent points, Mark. Your customer may not be on a given social network, but they are online. I just spoke with an executive of a mid-size software business who believes that there's a "paradoxical shift" in the way business is conducted. His company has been in business for 30 years and he believes that companies that fail to adapt to the new ways of business will likely cease to be in business in the next ten years. Referring to inbound marketing, he said that the change has been effected by a new generation of buyers that are highly educated, don't want to be "sold to" and expect to do much of the research online through search and social connections. He wasn't talking tactics, though tweeting, blogging, etc. are the tools used in this new business transformation. He's embraced an inbound strategy that includes these tactics but the focus is on maintaining an influential thought leadership position, so as buyers take their journeys online, his company will be a consideration...." - Joan Damico
Joan Damico
Re: 7 Digital marketing trends to embrace NOW - http://www.businessesgrow.com/2013...
"I like your mid-year synopsis Mark. Relative to items 1 and 2, I'm finding that as messages become smaller sound bites and take on different forms such as "native advertising," greater emphasis needs to be placed on integration to drive results. Each message, regardless of form or channel, must support the overall story that companies are telling. A cohesive message helps produce better results. As for item 5, I agree that the real winners in social media will be the enterprises. I'm seeing evidence of this in larger companies where social tools provide the opportunity to collaborate with colleagues that one would otherwise not have known. Social enterprises are breaking down silos as teams of colleagues form communities based on various topics that often cut across functional areas. Social media in the enterprise is also effective in knowledge management and leveraging an organizations subject matter experts. These are exciting and overwhelming times for businesses that leverage the..." - Joan Damico
Joan Damico
Re: B2B Home Page Sliders Lower Conversions - http://www.diannahuff.com/2013...
"I thought it was just me, but I too find sliders annoying and question their effectiveness. Thanks, Dianna, for delving deeper and providing more data that indicate that sliders are annoying and not so effective for B2B sites." - Joan Damico
Joan Damico
Technology continues to flatten the organization as we know. Internet of things is driving greater collaboration between engineering disciplines and IT. - Joan Damico
Joan Damico
Great advice from a real expert on how to manage your social media effectively. - Joan Damico
Joan Damico
Re: Why content marketing is a “do-over” for social media - http://www.businessesgrow.com/2013...
"so true!" - Joan Damico
Joan Damico
M2M, Internet of Things: 10 key points - http://www.zdnet.com/m2m-int...
This will be the next "big thing" for B2B marketers. - Joan Damico
Joan Damico
Re: Why content marketing is a “do-over” for social media - http://www.businessesgrow.com/2013...
"Thanks Anne. Turf protection is a reality when it comes to change, especially transformational change. I hope Joy is right about content bridging the gap and the alignment you suggest happens... before the "next big thing" occurs in communications!" - Joan Damico
Joan Damico
Re: Why content marketing is a “do-over” for social media - http://www.businessesgrow.com/2013...
"lol... yes, too much to discuss here. I had started discussing rate of change, but decided that's a whole topic unto itself and removed it! You touched upon it above in your reply to Anne's post relative to the need for boutique social media agencies to help businesses keep pace with the rapid technological advances in communications. Thanks for you kind words, Mark. Perhaps our paths will cross one day soon... if not, virtually!" - Joan Damico
Joan Damico
Re: Why content marketing is a “do-over” for social media - http://www.businessesgrow.com/2013...
"I like your point of view, Anne. It speaks to the broader issue organizations face relative to communications. More importantly, you mention the audience, without which there is no communications. Are you seeing the communications function in some large organizations beginning to flatten? Altimeter Group has done work in the area of how to organize for social enterprises. They suggest a social media "center of excellence" in which representatives from all functional areas participate, similar to what you describe." - Joan Damico
Joan Damico
Re: Why content marketing is a “do-over” for social media - http://www.businessesgrow.com/2013...
"IMHO it's still about integrated marketing communications, which has been overshadowed by social media marketing and now content marketing. Marcom has always been about content, whether your talking about a brochure, banner ad, tweet or billboard ad. Two key aspects of marcom have changed: (1) Approach: customers and prospects can talk back in public way—giving rise to less "push" and more "pull" communications—the dialogue to which you refer ; and (2) Channel fragmentation: the number of channels has increased exponentially mainly as a result of social media. The marcom mix must also change to address these issues. Print ads, brochures, press releases, and events have yielded to tweets, G+ posts, hashtags, blogs, commenting/outreach programs, and much more. While I agree that in B2B content marketing represents a social media "do-over," I still believe, as you suggest Mark, that it all goes back to business metrics. As a marcom professional, it's my job to convert business strategy..." - Joan Damico
Joan Damico
30 Low Cost Ideas For Content Marketing On A Shoestring Budget - http://www.business2community.com/content...
excellent tips that every B2B marcom pro can use to improve content marketing without increasing budget. - Joan Damico
Joan Damico
I'm amazed that in just 18 months the headline character count has continued to shrink from 70 to 65 to 55. - Joan Damico
Joan Damico
Important information for B2B copywriters whose content will be affected by voice search. - Joan Damico
Joan Damico
Good advice for B2B mobile marketers seeking to show up in search and provide a good user experience. - Joan Damico
Joan Damico
Excellent points from Gordon Andrew on what a good B2B white paper should be. He provides useful tips on how to improve your white papers. Every B2B copywriter and marcom professional should read this. - Joan Damico
Joan Damico
It looks like a convergence of B2B marketing and corporate communications is coming. Kind of like the move to bring sales and marketing closer. It all has to do with company reputation - Joan Damico
Joan Damico
Integrated Marketing Communications - Then And Now - Forbes - http://www.forbes.com/sites...
B2B integrated marcom managers should read this to learn why now, more than ever, the integration of online and offline marketing communications can drive more results. - Joan Damico
Joan Damico
Jill Whalen Job Shadow Interview – Career Options > SEO Consultant - http://www.jobshadow.com/intervi...
What's it take to be an SEO practioner? Jill Whalen explains. I like what she says... that it's not about "tricking" the search engines. There's no easy way. It's about good web design and good marketing. - Joan Damico
Joan Damico
8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger - http://www.copyblogger.com/scannab...
Good advice for B2B copywriters on how to write online content that time-pressed, attention deficit business folks will actually read. - Joan Damico
Joan Damico
Six social-media skills every leader needs - McKinsey Quarterly - https://www.mckinseyquarterly.com/Six_soc...
In B2B companies as well as B2C, for the benefits of enterprise social media to take hold, organizations will need to be social media literate. Here are six dimensions social leaders must possess. - Joan Damico
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