Joan Damico › Comments

For B2B marketers who want to generate leads and sales, Facebook has less influence than LinkedIn. However, could be good for branding if you have the time and resources to maintain a FB page and interact there. - Joan Damico

For B2B marketers who want to generate leads and sales, Facebook has less influence than LinkedIn. However, could be good for branding if you have the time and resources to maintain a FB page and interact there. - Joan Damico

"Good points, Jeremiah.  It's nearly impossible to enable colleagues without a policy and basic education. And education must be ongoing as social media permeates the enterprise.  I've seen regular updates on a quarterly basis that cover basic rules, regulations and how to's and also provide a forum for enterprise teams to share how they're successfully applying social media." - Joan Damico

"Could the "too close to call" in B2B indicate that Facebook isn't as effective a social media venue?  I'm wondering how the data would look if you used LinkedIn instead of Facebook." - Joan Damico

OK... this is bad news for B2B SEO and the copywriters and marcom pros responsible for content that drives traffic and leads. - Joan Damico

OK... this is bad news for B2B SEO and the copywriters and marcom pros responsible for content that drives traffic and leads. - Joan Damico

Is it that B2B marketers don't know what to do with social media or that they don't have the resources to add it to the B2B marcom mix. For many B2B marketers there's little or no "experimental budget." Having to make every marketing dollar count, time- and resource-press B2B marcom pros take the path of least resistance and stick with a more conventional mix. - Joan Damico

Good practical tips for running a LinkedIn ad campaign. - Joan Damico

So it looks like enterprise 2.0 is still in the early adopter phase, and organizations sort out how to effectively use social media within the enterprise. - Joan Damico

This is an excellent post for B2B marcom folks on how to integrate SEO into social media. It takes you through the B2B buying cycle and shares how social media SEO can help engage a B2B buyer at each state. - Joan Damico

"Nice post... makes me wonder if the resume is passe. LinkedIn converges the resume, letters of recommendation and work samples, and it's easier to keep up-to-date than a resume." - Joan Damico

Google encrypted search is affecting B2B marketers' KPIs. This article helps B2B marketers recalibrate their KPIs - Joan Damico

Excellent infographic on important on page and off page ranking factors done in the style of the Periodic Chart of the Elements... clever. - Joan Damico

Great advice for B2B marketers preparing to enter the social media fray. Chris Syme (@cksyme) tells marketers to have a plan, but more importantly focus less on the tools and more on the outcomes expected. - Joan Damico

Personal responsibility is an important part of a social media policy. - Joan Damico

Texas Instruments builds a social community around its target engineering and design engineer audience. Note to B2B marcom pros, great way to integrate social into the B2B marcom mix - Joan Damico

"Thanks for your post, Yasin. You make a good point about keeping the content fresh and engaging. And talk about 6 degrees of separation.  I recently read a post with similar views as yours on corporate blogging and content http://kgsglobal.com/2011/10/0.... If you find yourself in the Amsterdam area Oct. 12 & 13, Knowledge Goes Social is holding a summit, part of which will discuss ways to identify a good story and leverage the different communications platforms, including blogs, to share it." - Joan Damico

Good social media basics that B2B sales reps should follow to stay engaged with customers' and prospects' conversations in the social sphere. - Joan Damico

Excellent tips for B2B copywriters. Taken right out of the direct response copywriter's toolkit, these tips work whether you're writing content for blogs, brochures or white papers. - Joan Damico

in 2011 B2B marketers aren't too far behind their B2C counterparts when it comes to social media. - Joan Damico

Practical guidance on transforming to a social business.  Applying social media internally to help the business operate more efficiently, collaborate more effectively and innovate faster. - Joan Damico

"Thanks for your advice, Cate.  You bring up several important considerations--keep it brief and choose an avatar/image that's legible and works. Another option to consider is memorability, which may not be as brief but easily remembered based on the benefit of your product or service, i.e.,  @  bettergrammar.  It's a little long, but memorable... and completely made up ;-) BTW... nice blog, Cate, www.contentB2B.com" - Joan Damico

Good B2B copywriting advice on writing effective online content by Vann Morris of MLT Creative. Less about SEO and more about writing to appeal to B2B buyers' personas. - Joan Damico

Good B2B copywriting advice on writing effective online content by Vann Morris of MLT Creative. Less about SEO and more about writing to appeal to B2B buyers' personas. - Joan Damico

Excellent resource via @PWB_Marcomm on G+. How to use it, primer on syntax and more. - Joan Damico

Real-word lessons from b2B and b2c companies on policy based social media programs. Aesop's rules... "slow and stead wins the race" - Joan Damico

Excellent resource via @PWB_Marcomm on G+. How to use it, primer on syntax and more. - Joan Damico

Real-word lessons from b2B and b2c companies on policy based social media programs. Aesop's rules... "slow and stead wins the race" - Joan Damico

Internal education is the leading requirement that helps companies minimize social media crises. Good read from Alitmeter Group - Joan Damico

Good roadmap for B2B marcom managers tasked with lead generation. - Joan Damico