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Joan Damico › Comments

Joan Damico
Good advice for B2B mobile marketers seeking to show up in search and provide a good user experience. - Joan Damico
Joan Damico
Excellent points from Gordon Andrew on what a good B2B white paper should be. He provides useful tips on how to improve your white papers. Every B2B copywriter and marcom professional should read this. - Joan Damico
Joan Damico
It looks like a convergence of B2B marketing and corporate communications is coming. Kind of like the move to bring sales and marketing closer. It all has to do with company reputation - Joan Damico
Joan Damico
Integrated Marketing Communications - Then And Now - Forbes - http://www.forbes.com/sites...
B2B integrated marcom managers should read this to learn why now, more than ever, the integration of online and offline marketing communications can drive more results. - Joan Damico
Joan Damico
Jill Whalen Job Shadow Interview – Career Options > SEO Consultant - http://www.jobshadow.com/intervi...
What's it take to be an SEO practioner? Jill Whalen explains. I like what she says... that it's not about "tricking" the search engines. There's no easy way. It's about good web design and good marketing. - Joan Damico
Joan Damico
8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger - http://www.copyblogger.com/scannab...
Good advice for B2B copywriters on how to write online content that time-pressed, attention deficit business folks will actually read. - Joan Damico
Joan Damico
Six social-media skills every leader needs - McKinsey Quarterly - https://www.mckinseyquarterly.com/Six_soc...
In B2B companies as well as B2C, for the benefits of enterprise social media to take hold, organizations will need to be social media literate. Here are six dimensions social leaders must possess. - Joan Damico
Joan Damico
Why 2013 Is Not the Year of Mobile! — B2B Digital Marketing - http://b2bdigital.net/2013...
This post brings out the reality that B2B marketers use the term "mobile marketing" but is it really mobile marketing or mobile tactics applied to an overall B2B marcom mix - Joan Damico
Joan Damico
Good news for B2B marketers... B2B video is effective at moving buyers along the purchasing cycle. - Joan Damico
Joan Damico
How Do Engineers Use Social Media? [INFOGRAPHIC] - http://www.mediabistro.com/alltwit...
As a B2B copywriter, it's helpful to know the engineers, to whom I often write content, are social. Good infographic - Joan Damico
Joan Damico
Re: How Manufacturers are Managing Content Marketing: 7 B2B Insights - http://contentmarketinginstitute.com/2013...
"Hi John... here's good link to an infographic on how engineers use social media. Shared by @achintamitra on a LinkedIn B2B Video Group http://www.mediabistro.com/all..." - Joan Damico
Joan Damico
Re: How Manufacturers are Managing Content Marketing: 7 B2B Insights - http://contentmarketinginstitute.com/2013...
"Here's a recently released infographic from IDG that supports what John and Ian have said relative to the benefits of video in B2B industrial marketing. http://idgknowledgehub.com/inf..." - Joan Damico
Joan Damico
Re: How Manufacturers are Managing Content Marketing: 7 B2B Insights - http://contentmarketinginstitute.com/2013...
"I've had a similar experience with B2B industrial clients as Ian mentions. Video is more useful in B2B industrial settings because often industrial applications represent an integrated, but single component of a much larger product. For example RFID chips and scanners are part of a much larger system, which can differ within the verticals these B2B industrial marketers serve. A video, shot on location, makes it easier to get your message across and with greater clarity. Video also complements other media such as a written white paper or trade journal article. For one client, an investment of about US 8K- 10K yielded several leads and led to two sales both of which far exceeded the cost to produce the video. Social media makes video sharing much easier." - Joan Damico
Joan Damico
The Native Advertising Trend: Hot or Hoax? - http://www.businessesgrow.com/2013...
More on native advertising. Does it compromise trust in B2B brands and content? - Joan Damico
Joan Damico
Before we B2B marketers get carried away with another marketing buzzword -- native advertising -- let's figure out what it really is. I think it's a fancy word for "advertorial." Cloaking content in its native plaform albeit blog, white paper, etc. to make it seem less like advertising and more like helpful content. ;-) It has its place in the B2B marcom mix but let's call it what it is. - Joan Damico
Joan Damico
Re: The Native Advertising Trend: Hot or Hoax? - http://www.businessesgrow.com/2013...
"That's makes 2 of us!" - Joan Damico
Joan Damico
Re: The Native Advertising Trend: Hot or Hoax? - http://www.businessesgrow.com/2013...
"Good post, Neicole. "Native advertising" reminds of the old "advertorial" concept in print media—what appeared to be an article with a very small and faint "advertisement" printed at the top or bottom of the ad. To me native, advertising is the same thing. You're right, it's gaining in popularity, but when you consider what some of the commenters mention, native advertising can erode trust. Are influential bloggers and brands willing to compromise trust… once considered the "currency of the digital world?" As the push for more content grows, so too does the volume of less-than-quality content. Speaking as a B2B copywriter whose been asked to write "cheap content," (and refused), I agree that people may become more willing to pay for content that's well-written and provides unique insights. Take a look at some of the larger publications such as WSJ, and you'll see that they're charging for some of their content. I've been seeing more of this in the tech world. Perhaps the "monetization..." - Joan Damico
Joan Damico
B2B Content 2 Conversion Conference - http://content2conversion.com/registe...
This looks like a good event for B2B marcom folks and copywriters. Many of my favorite knowledgeable speakers Lee Odden, Joe Pulizzi, Michael Brenner, Ardath Albee, Margaret, Molloy - Joan Damico
Joan Damico
Re: How Many Social Media Channels Should Your Brand Be Using? - http://www.jeffbullas.com/2009...
"Good post, Jeff. When I look at the amount of resources many of the larger companies you mention are assigning to social media, I can't help but think that my clients in the mid-size B2B tech and industrial sector just don't have that level of support. I think 2013 may just be the year marketers focus on shaving the list of social media channels down to a manageable number to which they can adequately support. In some cases that may simply be a blog alone and perhaps even a LinkedIn company page or group. As with any marcom channel, pick a few that work, do them well and then re-evaluate." - Joan Damico
Joan Damico
Re: How To Build A Conversation Calendar For Social Media - http://soloprpro.com/how-to-...
"Thanks for the mention, Heather. As more companies build out their social media and content marketing programs, the conversation calendar is helping them manage more effectively. Adding personas to the content types is helpful in better targeting content." - Joan Damico
Joan Damico
Re: How To Build A Conversation Calendar For Social Media - https://soloprpro.com/how-to-...
"Thanks for the mention, Heather. As more companies build out their social media and content marketing programs, the conversation calendar is helping them manage more effectively. Adding personas to the content types is helpful in better targeting content." - Joan Damico
Joan Damico
Beyond BYOD: Integrating the Mobile Customer | Blogs | ITBusinessEdge.com - http://www.itbusinessedge.com/cm...
My favorite part: "They know there’s only one smartphone that really matters: the one in the customer’s hand." - Joan Damico
Joan Damico
Beyond BYOD: Integrating the Mobile Customer | Blogs | ITBusinessEdge.com - http://www.itbusinessedge.com/cm...
My favorite part: "They know there’s only one smartphone that really matters: the one in the customer’s hand." - Joan Damico
Joan Damico
4 Ways To Increase Productivity & Optimize Your Social Media Schedule - http://www.toprankblog.com/2012...
The folks at TopRank Online Marketing have really done a good job breaking down the day in a life of a social media marketer. Good advice to B2B marketers who want to ease into social media. (discl.: TopRank is a client) - Joan Damico
Joan Damico
4 Ways To Increase Productivity & Optimize Your Social Media Schedule - http://www.toprankblog.com/2012...
The folks at TopRank Online Marketing have really done a good job breaking down the day in a life of a social media marketer. Good advice to B2B marketers who want to ease into social media. (discl.: TopRank is a client) - Joan Damico
Joan Damico
BtoB Social Media marketing Awards - 2011 - http://ht.ly/81Nzd
Attention B2B marketers and agencies: Show us your best and most innovative social media marketing programs of the past year. Our editorial team will choose their favorite submissions and recognize them in our April 4 issue of BtoB and at our Social Media Marketing Awards Breakfast in New York City on May 24. - Joan Damico
Joan Damico
BtoB Social Media marketing Awards - 2011 - http://ht.ly/81Nzd
Attention B2B marketers and agencies: Show us your best and most innovative social media marketing programs of the past year. Our editorial team will choose their favorite submissions and recognize them in our April 4 issue of BtoB and at our Social Media Marketing Awards Breakfast in New York City on May 24. - Joan Damico
Joan Damico
5 Golden Links for Link Building and Beyond | Outspoken Media - http://ht.ly/7ZI6u
We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, - Joan Damico
Joan Damico
5 Golden Links for Link Building and Beyond | Outspoken Media - http://ht.ly/7ZI6u
We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, - Joan Damico
Joan Damico
Six Social Media Trends for 2012 - David Armano - Harvard Business Review - http://blogs.hbr.org/cs...
I think prediction "Gamification Nation" has interesting implications for B2B marketers, particularly in the tech space. - Joan Damico
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