September 30 at 12:55 am
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Sarah Perez, .LAG and Gökmen Karasu liked this
answer: no, not any more - jerobins
No because "normal people" use search engines to find sites making SEO and SEM much more critical than URLs. It's also interesting to note that Google Chrome has recognized this in their use of the address bar where it doubles as a search bar. - Tim Elliott
today on a talk show to which my wife was listening: "Here is the URL...www.sboe.state." "That's long, search for NC State Board of Elections" -- folks will search for Amazon.com before they will type it in the address bar. - jerobins
All that money people spent securing domain names-- mostly wasted. - Kevin
Probably not to find it, but to advertise it? Do you want some crap URL emblazoned across your bidness cards? Your invoices? Your letterheads? So no, it's not strictly necessary. But neither are clothes that match or a car that's clean. Me, I like matching clothes and a--well...matching clothes, anyway. - colleen wainwright
I've seen people use the search bar as the address bar; so, URLs probably don't matter to most. But I agree about matching clothes, etc. :-) I think it's like good biz cards--90% of the time they get thrown away, but the professional image for that 10% matters. - Christine Taylor
In my experience, people lose interest after the top-level domain. And yes, search bar = address bar for many, many people. The URL to any point of entry beyond the site root should be as short and simple as possible. - Tom Harrison
no - .LAG
+1 @jerobins. when i look at the search analytics on my corp. site, i'm always surprised at how many are typing the domain name into search engines... even people who work for the company do that! - .LAG
