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John Furrier › Comments

Louis Gray
In-Stream Twitter Ads: You’re Already Doing Them [Yes, You] - http://siliconangle.net/ver2...
Ah, the "every link is a paid link" moral relativism argument. Mark says "I’ve had a grand total of about five people unfollow me personally because of ads I’ve run in my tweets" but doesn't take into account the people (like me) that choose not to start following him because of in-tweet ads. - Matt Cutts
So are you going to unfollow Robert? He is sponsored by Rackspace, and frequently puts out Rackspace-promoting content in his tweets. Should I unfollow you? You're paid by Google, and often put out Google related materials that you wouldn't normally propagate if you weren't on staff there. - Mark "Rizzn" Hopkins
Mark, you're welcome to think everyone is doing in-stream Twitter ads by your definition of "ads"; I just disagree with you. :) - Matt Cutts from iPhone
I think it will be relatively easy to spot the shill ads from individuals that are posting information about/from their employers or about products they are truly enthused about. People aren't stupid. - Brian Sullivan
@Matt - let's go with *your* definition of ad, or rather, your employer's definition of ad..... http://screencast.com/t... - by that definition, your latest tweet is an ad. - Mark "Rizzn" Hopkins
My tweet about email spammer Alan Ralsky being sentenced to jail is an ad? I'm not following you, sorry. My point in commenting was that you don't really know how many people choose not to follow you because of tweets like "Follow @BlueToolCrew & you could win a Craftsman Autohammer. Your thumbs will thank you! http://spon.in/06/D8" I suppose the claim is that's disclosure because the redirector has "spon" in it? I think that sort or tweet has a more corrosive effect on your followers than you might expect. - Matt Cutts from iPhone
Agree with Matt Cutts. I think irrelevant ads that distract and are not useful to the audience do have a corrosive effect on your followers. The best example I have of ads done tastefully is Google AdWords that promotes relevant ads above organic search results. In many cases the ad is better than the search result even. However Matt, what would be your opposition to an ad that is as relevant to any other tweet from someone you are following. - Bindu Reddy
@Matt: the latest tweet at the time when I wrote that was one about Google Chrome Extensions, Matt. http://screencast.com/t... That's an announcement post for your employer, purely promotional with a little bit of endorsement on the side. - Mark "Rizzn" Hopkins
For that matter, I'm not the one who's against ads. If you want to promote who you work for and who pays for your meals, I'm all about that. You're the one who says that's a bad thing. With regard to my sponsored tweets coming from the Craftsman campaign, there are about three types of conspicuous disclosure involved - there's a tool bar that shows up on the link, there's disclosure on... more... - Mark "Rizzn" Hopkins
I'm on Mark's side, but I think you're all doing it right. (I think Mark's saying the same thing though) Follow your stats. In the end it's the numbers that count. - Jesse Stay
I do think it's a little odd that a Google employee is going by assumption though. I'm curious where Matt's stats are to prove his point. - Jesse Stay
Which is why I unfollowed those jackasses :-). Anyone who I felt was marketing was unfollowed. - Richard A.
Richard, which is fine - from what these guys are saying you're in the minority. (although calling them a jackass for it is a bit over-the-top I think - let them use it the way they like!) - Jesse Stay
Every link you tweet, to your own content or anyone else's, is an ad. You are fooling yourself if you think otherwise. Whether they are paid ads or not, depends. I'd like to think most are unpaid. I will admit to tweeting things and posting stuff here on friendfeed where I got some sort of compensation for doing it (though not always money), but I won't admit to doing it for anything I... more... - April Russo (app103)
This reminds me of early discussions with google founder in 1999 around paid inclusion (prior to adwords) - the number one issue being discussed here is about user experience - period. Expectations are different for different people Matt Cutts will always disagree with Mark Hopkins until there is a norm on what is a sponsored tweet. Do I stop using gmail because lame ass ads show up... more... - John Furrier
John Furrier
Old School Football Interview to lighten the day up http://www.youtube.com/watch...
Old School Football Interview to lighten the day up http://bit.ly/39tP4P
Play
"I was 17 pounds when I was born. My mudda couldn't walk for about 3 weeks." - Patrick Jordan
I laughed with this video - funny as hell - old school - John Furrier
I remember watching the original interview. :) - Greg Ness
Greg Ness
Fwd: Juniper execs are blogging - found it here http://forums.juniper.net/t5... the network needs to change to handle all the web apps growing re: cloud (via http://friendfeed.com/johnfur...)
we have a friendfeed like feature on our site now.. called BackChan - John Furrier
post on cisco's new ISR G2 - i found a gold mine at the juniper blog site... good content not corporate shilling...haymakers flying - John Furrier
The blog you linked to has very few posts...? - Greg Ness from email
John Furrier
siliconANGLE> Gathering Signs of Privacy Winds [Behavioral Ad Networks]: Notwithstanding a rece.. http://siliconangle.net/ver2...
I honestly doubt that self-regulation will ever be good enough in this case - http://www.nytimes.com/2009... - The imbalance of information (and therefore power) is too great and works against consumers. - LogEx
nice comment - i also cross commented on our site - soon we'll get echo back installed.. but thanks for the link to the nytimes story..good stuff - John Furrier
John Furrier
I've known about the tablet for some time coming from Apple most impressive is the software - kindle watchout
Tease. - Louis Gray
Louis: the gizmodo article from Brian Lam is right on the money... I won't confirm or deny the specifics but let me just say that it's been too easy to connect the dots :-) - John Furrier
I've met with a few different companies over the past three months that have shown some killer technology that also points to the new tablet... You don't have to be a rocket science to figure out that the success of the iPod Touch telegraphs many of the moves coming in the tablet world - John Furrier
I've spoken with many at Apple that admit off the record that the success of the itouch was not expected..it was an amazing surprise - really the app store and user demand points the way on the future of the tablet. - John Furrier
John Furrier
Techcrunch50 Winner Redbeacon Tells Their Story - http://www.facebook.com/note...
At eWEEK, when we make a change or correxion, we always mark the story UPDATED and explain the changes at the end in an editor's note. There's never any question about the content in the story. /cp - Chris Preimesberger
Hi Chris: not following your comment? did we make a change and not reference it? - John Furrier
John Furrier
why are analyst firms afraid of blogging???
Because they don't get paid $15k a post, and because it would be an even playing field? - Louis Gray from iPhone
i always felt that the value in direct relationship and authoritative research was their advantage..why not adjust the value chain to optimize for client value and open up some "data" on a blog framework. My guess is that they don't know how to capture that value downstream. - John Furrier
John Furrier
I will miss friendfeed
Welcome to our Facebook overlords! - Robert Scoble from iPhone
This will be a good thing for both of them.... and us. - Charles
It really is a good match - John Furrier
I am excited to see an open FF on FB.. there is no doubt the FF guys know how to build a great product. I think that people should highlight their approach of building value verses hyping things up and underdelivering. FF should be applauded for their quality. FB scored big - congrats to them - John Furrier
If FB uses FF to become more open, that will be a good thing for FB and all of us. If they only bring it inside the FB walled garden and crush it, it will be our loss. - Andy Kaplan-Myrth
Twitter is completely taking over the mindshare of users and media this is not a good thing for Facebook. I remember seeing URLs on TV in 1995 and saying wow the web is here to stay. Then AOL was the dominate platform (can you say walled garden) by huge numbers. Do you see AOL Keywords anymore - no. - John Furrier
As an analog Twitter is the url of 1995 and Facebook is the AOL of 1995- You don't see major TV networks saying "follow me on Facebook".. I was just watching ESPN sportscenter and they are actively promoting "follow on Twitter". Twitter is on TV and Facebook isn't from a user direct response and navigation linchpin..this must drive Facebook crazy - i'm sure it does. Facebook has a short window to correct this. FF can help them get a "real" real-time solution - John Furrier
Curious, how would FB alter FF? I don't use FB much and never really liked it. - tekhelet
FF aggregation capability is clean and scales. Most likely they will take some backend processes and work them into the news feed. Now with FB adding new search features like FB search. Facebook Search is now directly competitive with Twitter’s real-time search engine, which the company recently made more prominent for new users. However, the new Facebook search differs from Twitter in... more... - John Furrier
My angle is that FB will now have a vehicle for "open" aggregation (a platform for this data) so that a search "corpus" can be available then push that out to their developers. This has been Twitter's huge advantage - their open data has been a godsend for developers. FB has data and tons of it but it's mired in privacy settings - simply said their data is f'd up and can't be scaled to developers. that is why Fb has been working to change their terms of service - John Furrier
While FB has been rearranging the "data deck chairs" twitters growth when "vertical" - SiliconANGLE and our Labs team have been documenting their growth through a crawler that compiled all the data of actual users... look at the growth of twitter since January 09 - huge!! All the while Facebook has been trying to get their act together on Terms of Service - remember the fiasco in... more... - John Furrier
Here is the growth numbers on Twitter since January 09 - massive; all the while Facebook has been working on their data strategy http://siliconangle.com/ver2... - John Furrier
For Facebook this is a clean slate and good move. I'm actually impressed with the speed of their move to get realtime search and a platform in FF. Nice work on FB side. - John Furrier
Robert Scoble
Fwd: Facebook acquires FriendFeed. Interview with Paul Buchheit, cofounder of FriendFeed. - http://btre.blogtalkradio.com/74_2996... (via http://friendfeed.com/scoblei...)
Well that was fast, Robert. - Adam Reyher
Wow. I honestly did not see THAT coming.... - Carter Rabasa
Nice work Robert. - Alex Calic
ya talk about real time news, thanks - sean percival
listening - Chris Saad
This is beginning to resemble journalism. - Ian Tindale
im not sure its such a great thing facebook and friendfeed sitting in a tree. - Eran Even-Kesef
Good job Robert - Ruchit Garg
Definitely, I'm listening now. Wow! This is breaking news! - Manu Ullas
hopefully this turns out okay, don't want friendfeed to get ruined. great interview, that was fast reporting! - Dakota O'Neill
What are your thoughts Robert? - Amani
WD mate - Chris Saad
That was quick. Thanks robert. - Akshay Dodeja
Hoping this will lead to an improved/cleaner interface for Facebook...I prefer Friendfeed - Rick Bucich
so, so sad. I like(d) Friendfeed much more than facebook - Francisco Kemeny
home run for FF.. Facebook will be able to give developers a treasure trove of data one thing that Twitter is dominating on right now. Twitter has a huge developer community but isn't managing that. Here FB is poised to be huge - John Furrier
So classic that Robert has the first interview about this...Where's Louis? :) - Anthony Farrior
I think FriendFeed can help Facebook more than the other way around. - Manu Ullas
"very cool...." - Carter Rabasa
How do they plan to mix the teenagers with the geeks? - Jordi Soler
Amani: I am excited! Facebook has 800 employees and 300 million users. This makes both companies much more important. - Robert Scoble from iPhone
here was a comment on SiliconANGLE blog .. very funny .. "Hey, since we've copied almost every innovation you've had, guess you might as well play on the company softball team!" - John Furrier
Nice strategic move - Interesting to see how this will integrate and looks in 12 months - Alex Vermeule (@alexve)
to be honnest I was predicting google offer, then facebook preceed google on this, they are doing well, now rarding FF this is great, the sucess is to know when to pass to something else, the future will make the abtle wave, facebook rude for all geek it is time to code. - abdellah
You rascal Robert, bet you had wind about FriendFeed and FaceBook merger before today? Yes? Have not used either SM apps. much UNTIL Twitter locked my account. May have been a fortunate mishap as it turns out. Getting to know the beauties of both apps. =) - SashaKane
Awesome. Thanks. - M. Kong
Should be so very interesting. - Adam
Robert wastes no time on the reporting. CNN needs reporters like this. - JonInteractive
Not sure I am so jazzed about it....but congratulations to the FF crew. - Kreg Steppe
Honestly, I won't get used to following Robert Scoble in Facebook. Seems out of place to me. - Jordi Soler
Wow! I was not expecting that. - Devon Govett
Letter 'F' affinity and alliteration merger, classic playbook move. - James Watters
Did I hear someone laugh in the background when you asked about FF users being disappointed? - Paul Saarinen
Agreed Jordi - Rick Bucich
A good interview Robert. - Thomas Hawk
Thanks Robert! - shared and linked over on Phreadz : http://tech.phreadz.com/v... - kosso
Robert, mind if I transcribe this? (Unless someone else already has.) - Bruce Lewis from fftogo
Congrats on getting this story Robert. I agree--this is great, realtime journalism! - Sunshine
No mention of twitter? - Ivan Kirigin
Hahahaha...all that time you invested over here on FF paid off today! LMAO - Francine Hardaway
Francine: just watch what happens now. :-) - Robert Scoble from iPhone
do you have a small amount of FriendFeed shares Robert? - Torsten Eckert
NOOOOOOO. Damnit! I am praying that Facebook doesn't wall up Friendfeed. I was starting to build a site around Friendfeed :( - beersage
beersage: as Facebook is trying to break their users into a more public world, I doubt that you really have anything to worry about there. - guruvan (Rob Nelson)
Starting to listen to this now. Hoping you are right, Rob. - beersage
I hope so to. But regardless, I think that it was in reality necessary for FriendFeed to sell to really put the technology in front of a sufficient number of eyeballs. Facebook is probably the best acquirer that FriendFeed could have. (I would have not felt the same had FF been acquired by Google) - guruvan (Rob Nelson)
The thing with Friendfeed though is how I can share things outside of a 'wall.' I prominently feature the FF widget on my site. I'm just concerned of losing that capability as I was tinkering with delivering a new site w/ content primarily running through my Friendfeed account. I am to this day unable to do much outside of the wall. I am unable to subscribe to Fan Page updates in Google reader for instance. That is what concerns me about FB acquiring FF given my goals. - beersage
Robert sounded quite breathless in that interview. Thanks Robert. - Roberto Bonini
Great interview great Job!! - Kevin J Hatton
Wow! I'm in shock. I can't wait to hear this interview. - Micah Wittman from iPhone
This deal was about getting Paul and the team and nothing else - Stephen Pickering
@stephan, are you serious? FB is buying a concept, a technoloie, a structure, a content and a user list - abdellah
now how could a team that left google resist under a unique perception system, where the leader vision is upon any thing - abdellah
Unconvincing Paul Buchheit, the team is more exited of being part of bigger story - logical for them to move on - patrickdh
They want a way to turn their white pages into a yellow pages and the only guy on Earth who knows how to do it, is Paul - Stephen Pickering
It was only about the technology and the people. Most people are on also FB anyway. - James Myatt
My guess is that Paul got a tooooooooon of options and will soon be the No.2 guy at Facebook - Stephen Pickering
Glossing over of that "short term" question by the FF boys. It just seems more about the individuals at FF than it does the users of FF. "Their (Facebook) long term goals" Nice interview, Robert! - Melanie Reed
Well, it looks as if pass-through of FriendFeed Likes, Comments, etc. to Twitter is down. Will it be for good? Did Twitter do this in response to the acquisition? Or is it just a regular (though curiously timed) hiccup? - Alex Schleber
twitter dow!! - abdellah
Alex, my Facebook posts have been going through FriendFeed to Twitter today. :) - guruvan (Rob Nelson)
How did you record the phone conversation with Paul Buchheit? I went to BlogTalkRadio.com but... it‘s not clear at all :-( - Florin Grozea
Florin, rough transcript here: http://friendfeed.com/brlewis... - Bruce Lewis
I have a few choice words. @#%&. That is all. - Zachary TG
To do this call I used BlogTalk Radio's Cinch: http://cinch.blogtalkradio.com/ - Robert Scoble
Thanks for this, Scoble. - mp3WatchWorld
this is why your own personal website is always more important than friendfeed, Twitter and all the rest. that's never going anywhere - Terry O'Fee from BuddyFeed
John Furrier
biggest problem in social media marketing is that CMOs let it get out of hand..it's an integrated effort of strategic and tactical
I think that assumes CMOs even know what it is - Dave Hodson
yes you are correct. Most don't. I am being asked by many CEOs to make sense of social media because the "groundswell" is happening. - John Furrier
Here is the problem with groundswell.. those stakeholders are generally more plugged in to the new type of user behavior and expectation but mostly young and inexperienced. It's an oppty and problem for big companies. The question I said to a CMO yesterday was: would you let a social media mgr redesign your logo tomorrow? The answer is: absolutely NO - John Furrier
Social media mgrs and teams are becoming the most powerful people in their companies.. they need to be elevated to the exec suite - John Furrier
Social media to me is just the humanization, and mass customization of messaging. Its learning that in order to really get cheerleaders for your idea out in the market you might have to connect with them on some small human level. To that end, its the CMOs job to have a clue about it yesterday. - James Watters
John Furrier
can't wait to hear RT @arrington there is much, much more to twittergate than TechCrunch posted stolen docs. and there are reasons
I guess I might be interested:-) - Francine Hardaway from PeopleBrowsr
sounds like something is brewing.. at the end of the day all parties involved want to save this from being a disaster that it is .. its bad hopefully Mike will shed some light on the the inside story - John Furrier
John Furrier
my view from the SV trenches: If you're a startup and don't have a prototype forget any seed financing, a working prototype is the new PPT
From what I'm hearing you need more than a prototype now. You need some adoption and also a good team to really have a good chance at landing funding. - Robert Scoble
for seed you need a prototype and team..if you have traction in terms of a metric like uptake you get a sizable Series A. But I would fully agree with your view - John Furrier
I would say the current early stage investors don't finance bootstrapping or even support it. My main point it really changes the bootstrapping process not so much early stage investing. All startups start on a cocktail napkin and great angel investors know when they see a great cocktail napkin. Idea to prototype is not about money but team. - John Furrier
I think that people will start developing their applications before they leave their previous jobs, just so they have something to pitch with some traction. As an entrepreneur I'd feel like an idiot if I went in for a pitch nowadays without something more substantial than 20 Powerpoint slides. - Steve Farnworth
I agree Steve - John Furrier
Of course, if you have a sabbatical in which to develop your product, alls the better :D - Steve Farnworth
Damn: someone is offering sabbaticals :-) I want that .. or better yet the best job is running a funded incubator :-) - John Furrier
That would be good! There aren't that many incubators in the UK, might have to start one....a bootstrapped incubator! - Steve Farnworth
that is what we've been doing at SiliconANGLE.com - we have SA Labs a bootstrapping incubator. It's working people have secure work, consulting gigs, funded ventures, and even a big IP based acquisition.. all with NO MONEY.. Imagine if we had $5-$10m - John Furrier
Just been checking it out. Looks like a very nice concept, will deff. add it to my read-list! - Steve Farnworth
Ho John Lee
When you come to a fork in the road… - http://www.hojohnlee.com/weblog...
congrats my friend on a good gig.. - John Furrier
John Furrier
hanging out with my friends monica and dave johnson and john and may herr for local bash
If they don't have Twitter @ signs, they are not your real friends. - Louis Gray
they are real friends with no @ signs - John Furrier
Mrinal Desai
Fortune 'best advice I ever got' series: Scott Boras, sports agent (for A Rod) - 'Be effective, not popular'
A-Rod is a shinning example of that NOT. What's Boras' advice on teamwork and club house chemistry ZERO ..although the above is an "effective" sound bite :-) - John Furrier
exactly but I am happy to take anything good from anyone :) - Mrinal Desai
John Furrier
Have Family Day Planned - Lets see if we can pull it off :-) Furrier Biosphere in motion ..
Are you live streaming? I can live vicariously through you. - Jim Turner
we have global warming going on and the oceans are rising...we might not make it ;-) - John Furrier
John Furrier
This blog post is flying around the web - Kudos Mark Hopkins and to all SiliconAngle contributors; I love peer blogging http://www.siliconangle.com/ver2...
Great article on technology Iran has for purposes of looking into Internet traffic. - Robert Scoble
We are getting pinged by many news outlets for the great indepth work Mark has been doing on this story. He has built this up fast with the help of all the Friends of SiliconAngle. Crowdsourcing is free and can produce high quality work. I love Peer Blogging. Fast and quality. - John Furrier
I actually had this convo with Nico Pitney last week, and in fact it was information gathered from our Iranian friends here that made it obvious that DPI wasn't being used. - John Craft
Robert: btw great to see you yesterday at GigaOm's event. Keep your ear to the ground and your camera rolling !! - John Furrier
Thanks John for chiming in... - John Furrier
Thanks guys. My obsession with this whole set of Iran stories has definitely turned up some interesting angles and a *lot* of interesting folks outside my normal circle with good things to say on this. - Mark "Rizzn" Hopkins
nytimes askes is free news worth the price http://www.nytimes.com/2009... - John Furrier
answer is Yes when it;s more accurate than the paid news like WSJ as it is in this case with Mark's story on Iran DPI.. community driven opinion and analysis is actually more efficient than generalist news... - John Furrier
Mark: i'm also getting feedback "inbound" from geek mailing lists on this issue - the experts are out there and chiming in ... - John Furrier
That WSJ piece was a classic example of a little knowledge being dangerous. And I assume the reporter pulled the usual stunt of calling and asking for a comment an hour before deadline. Given the need to involve Legal, review contracts and NDAs, etc., there's no way the spokesperson could have given an informed answer. - John Craft
From my friend Bruce Ong over on FB (i'm reposting it for him): An encrypted tunnel out is still reasonably safe. I hope Iranian citizens are using encrypted tunnels. Although based on what I hear from some of the DPI start-ups, even encrypted tunnels (like ssh on port 22) may no longer be safe. For example, a marketing blurb quoted from Palo Alto Networks's website: "Based on... more... - John Furrier
Its scary where the technology for DPI will be in a few years for sure; its also good to know Iran isn't on the cutting edge yet. I hope the US sets up a ton of Wi-max, satelite etc pipes into Iran just as the Iranian people used dishes to get international news for years. Anyone within X miles of the border ought to have a free Wi-max beamed in by the UN as part of the sanctions deal. - James Watters
Bruce Ong writes on FB: I don't think Nokia has any DPI product they are selling. A lot of good DPI vendors right now are still in start-up mode. So I agree WSJ didn't do a good job of research when it implicated Nokia in this. However, whether Iran does or does not do DPI is in my mind still an open question. For the following reasons: 1) Iran's whole bandwidth outbound... Read More is... more... - John Furrier
Was it you and I, James, that were talking about the power of encryption here? I know that the encryption in bitTorrent is able to defeat DPI packet shaping schemes. I think it'll be a long time before these bits of equipment will be able to thoroughly spank a well informed encryption user. - Mark "Rizzn" Hopkins
I was talking to you about the torrent conversation happening right now on Bay Area Geek mailing list the Bill Norton turned me on to... - John Furrier
Mark-yes its an arms race. I'm not on the cutting edge with it but if they get the SSL pattern down (perhaps by early socket open key passing capture) it would be possible to do it a different way. - James Watters
Mark: Your'e absolutely correct. Plus, no matter what they do with DPI, or things like SSL patterning, it would still be fairly easy to get Twitter traffic into and out of anywhere, piggybacked on other allowed traffic, and run through a proxy that separates and reconstructs the traffic. And it would be exceptionally difficult to discover. - guruvan (Rob Nelson)
So that means that @timoreilly needs to remove this tweet http://twitter.com/timorei... - Adam
Adam, great point. Slash-dot seems so noisy and web 1.0 troll filled. Its almost nostalgic to read it again. - James Watters
I was particularly surprised that the readers of Slashdot in the comments didn't point out the inconsistency. I posted something there, but it got no attention. - Mark "Rizzn" Hopkins
Mark - You're article is awesome. Thank you very much for the work. :) - guruvan (Rob Nelson)
Louis Gray
How Are Tech Bloggers are Leading the Marketing 2.0 Revolution? Find out here:
Jeremiah Owyang, Robert Scoble, Mark Silva and Kevin Marks are on a panel at the San Francisco American Marketing Association this evening, hosted by Mark Evans: http://www.friendfeed.com/markeva... - Louis Gray
The focus: Businesses from restaurants, to retail, to service businesses all share the commonality of seeing their customer face-to-face. As this provides some of the best positioning to capitalize on social media opportunities, the question becomes how come so few are taking advantage of the Web 2.0 tools to help drive sales? - Louis Gray
Mark Evans: We are going to change with the times and start to be more open source -- including the community in what we are doing, so we can be the hub of marketing in the Bay Area. - Louis Gray
Mark Evans: In the next few months, there will be a lot of events around social media, and partner events/seminars. - Louis Gray
Louis: Are you attending? - Sheryl
Sheryl, I am hiding in the back where I quietly can type and go unnoticed. *Yes* - Louis Gray
Now introducing the panelists... Kevin Marks first, Jeremiah Owyang, Mark Silva, and Scoble goes last. - Louis Gray
good job louis keep it up - Allen Stern
isnt mark evans in canada? - Allen Stern
Robert moderating: When I started blogging 9 years ago, Dave Winer said we should blog from conferences. Google was new back then and I could only find two other blogs. Now there are conferences on Twitter, a form of blogging... - Louis Gray
Robert: It used to be just friends talking to each other, and we would talk on our blogs about what we were doing in life and how disappointed we were that we were all laid off in the downturn, and now we are in another downturn. - Louis Gray
Robert: Techmeme is where I go to find the hottest tech news that is happening. Now I find Google blog PR and now MG Siegler from TechCrunch - a news blog. (pulled up on his iPhone) and PR announcements from YouTube, etc. Over 9 years we have changed from a bunch of guys talking on the new system, laid off and tired of the world... - Louis Gray
Robert: Now the geeks that were showing up at the blogger dinner (Mena Trott starting the software of Moveable Type) has a company... Brad Fitzgerald of LiveJournal was there and on and on. I think I got the opportunity to moderate the panel because blogging is changing. Now it is PR and news stuff - which isn't as useful. - Louis Gray
FYI - Allen, this is Mark Evans in the Bay Area, not the Mark Evans of Canada. - Louis Gray
Robert: Now we have linking rules. If you work for Mike Arrington, you can't link to Mashable. I notice a lot of corrosive effects. Bloggers aren't talking about how to do things, they are talking about the stuff of the day, or who died today. That wouldn't be talked about 8 or 9 years go. Blogging has changed and it has left a hole for a new kind of tech blogger. - Louis Gray
Jeremiah: This is a natural evolution. The more mainstream social media gets, the more it looks like mainstream media. Robert is trying to use the new tools, always trying to find what's next. This is a natural evolution. - Louis Gray
Robert: The early brands were not brand-averse, but they were averse to marketing. The voices are not being heard as much. The interesting insight and dirt isn't coming out. Apple is a great example of being secret, prepared and buttoned up. The system has conformed, and we are going to new places to tell each other what we think. - Louis Gray
Kevin: Here we are going over and over again. I worked for Technorati so I can take the guilt for the Top 100 being there. It changes all the time. The long tail distribution that we have all seen and heard about... there have been changes. Watching the Technorati 100 you could see big changes but also a giant spread of hundreds of millions of blogs that talk about different stuff. - Louis Gray
Kevin: Techmeme is an illusion of what's on the top. - Louis Gray
Kevin: You had the idea of subscribing to feeds, but you couldn't do a keyword search to see what some people like. Now you follow a person and say they are interesting and I will follow them. Now social networks are letting you friend and follow. Some of it is heavy social make me feel good stuff. (Kevin is having dinner in SF), but half is following people who are interesting, and you build a sense of trust that draws on a human sense of trust of knowing a person. - Louis Gray
Kevin: What we find is that we are moving from a world where advertising is a recommendation from someone trying to influence you who you don't trust. Celebrities are halfway fake friends people you think you know, but they can serve a purpose too. - Louis Gray
Robert: In the early days of blogging, nobody paid me, and nobody sent me products. Now there are people being paid to blog, like by IZEA. Virgin America took people on a flight to write about the new flights. People see the value in this world, and 9 years ago, they didn't have a clue in this world. What do you think of this trend? - Louis Gray
Robert: What do you think of the corrosive effect of trust? - Louis Gray
Mark: Why you see so many press releases and other brands like Google, Apple - there is a reason why PR got into social media and blogs, because 100% of their compensation comes from agency fees, not non-working dollars. - Louis Gray
Louis: So you're the unpaid stenographer? LOL Nice! - Sheryl
Mark: Every time I create an agency that looks like it is working media, that looks like agency fees are creeping. People who own brands and marketers out there is we need to change how we look at social media in general. You have to act differently, categorically. - Louis Gray
Mark: I disagree with Kevin directly in terms of an advertiser not being someone you want to hear from. - Louis Gray
Mark: I think that brands are going to understand how to act in a trustworthy way. The best thing a brand can do is solve customers' problems - providing a solution to a problem. Part of paying bloggers to do things is old behavior. - Louis Gray
Jeremiah: Robert is paid to do blogging. So if he feels it is bad behavior... - Louis Gray
Jeremiah: He doesn't promote his employer as much as some other bloggers, and he doesn't do sponsored posts. (Robert) - Louis Gray
Jeremiah: Often I will write to bloggers or bigger Tweeters and their assistant will respond. - Louis Gray
Jeremiah: We did research and asked consumers who they trust. 90% said "people like them". Under 10% trusted corporate blogs. - Louis Gray
Mark: That's because they are operating like corporate blogs. - Louis Gray
Kevin: How do you push back on Robert's brand? He is a person. - Louis Gray
(Jeremiah says Robert is a brand and points to the Building 43 shirt) - Louis Gray
Kevin: To call it a personal brand is to take away that person. He is trustworthy. - Louis Gray
Mark: The best brands act like people. If you take a look at corporate brands, a company like Foster Farms... how many of you know about Ron Foster? It is an amazing company with homespun, human values. I want to be part of that family. There is a personal side of the brand that a lot of companies have. People come in with passion for the brand, like JetBlue, Comcast, etc. - Louis Gray
Mark: The more that brands can act like people on Twitter, it personalizes that. - Louis Gray
Kevin: When you go to Google you are querying a machine and asking for a machine response. On Twitter, you want a human response. If you get an automated response... - Louis Gray
Kevin: When you type something into Twitter it is a very different thing. You are expressing emotion, and you are joining a human conversation. If you speak in a tacky way, they will respond in a tacky way. - Louis Gray
Kevin: It is the inversion of a call center - where people are turned into machines. Social sites like Twitter say to be human and respond to these people. - Louis Gray
Kevin: A lot of this is rethinking it and can we make it more personal, a source of emotional signals for things that you care about. - Louis Gray
Mark: An emotional thing where brands can live. - Louis Gray
Jeremiah: How many of you paid a blogger or gave them a product, or took them on a trip or gave them money or a gift certificate? (Five hands in the room go up) - Louis Gray
Jeremiah: This is happening all throughout media in the history of the industry. This is something that at Forrester, we think is okay to do, so long as it is transparent, and the editorial is authentic. However, most brands are insensitive to it. - Louis Gray
Robert: I was at a HP event where they brought out a new printer, and they had a Twitter search, and they seeded PR people to add to the stream with positive tweets. We were pretty adept at finding the seeding. - Louis Gray
Mark: did you call BS on it? - Louis Gray
Robert: I just did. We also didn't quite figure it out until just after, when we were comparing notes. - Louis Gray
Mark: It's a headfake. A lot of the time is to be found by the search engines. I agree there are a lot of social filters we are looking for because the algorithm is coming up short. - Louis Gray
Kevin: The bloggers publish a lot and they link a lot, and it can be problematic. If you search for me, you will only find me. There are other Kevin Marks. - Louis Gray
Robert: I am the #2 Robert in the world, higher than Robert DeNiro and Robert Kennedy. Google is our new reality. - Louis Gray
Mark: That's the new reality. What's the oldest tool humans have ever used? An axe? If you search for Axe on Google, you will get the Axe brand and on images, it will be Axe imagery. They have taken over that world, by impacting social media, and redefining that word. That's their reality. - Louis Gray
Audience member: Wikiality - the reality that we believe in. If enough of us make the suggestions in Google, it becomes the reality and it is an important concept. - Louis Gray
Audience member 2: To Kevin - I don't hear your accent when you blog. But this doesn't work unless the average schlub is participating in this conversation. There is an asynchronous set of assumption of expectations. How do we balance that out because people engage enthusiastically for their own reasons, not to schill for their brand. - Louis Gray
Kevin: By the way marketing guys, all this standard stuff like the press release is going to look old. - Louis Gray
Kevin: When Michael Jackson dies, what you see is emotional outpouring of your friends, not the media's interpretation of that. - Louis Gray
Robert: The person who took the best photo in Iran took that photo and was in FriendFeed a few hours later, talking about it. Now they are in jail. I have never had a conversation with a Pulitzer Prize award winner who was in an event like that. - Louis Gray
Robert: There was somebody on Twitter who had a conversation with the doctor of Neda. We can participate in the news without having to go through filters and media. - Louis Gray
Robert: Now the PR people can talk directly to us, like through Techmeme, instead of through Walt Mossberg. - Louis Gray
Mark: There are a lot of things that marketing will do that won't have a compelling event. There's nothing like the brief that says, "make it viral". It's bad. - Louis Gray
Mark: We are trying to take a potential for relevance. We know events will happen, like holidays and an election, which brands can anticipate. - Louis Gray
Mark: Part of what we are doing is trying to gain potential for relevance. - Louis Gray
Mark: Part of what we are doing with microformatting and social media spaces is the potential to become relevant, and be driven by demand. - Louis Gray
(Jeremiah looking down at his cell phone) - Louis Gray
Kevin: If you think of organic growth, and how that works, there are strategies to spread information in different ways. The plant has a seed that turns into something tasty that you can carry around and put somewhere else. What if you have a message that people will want to give to their friends? - Louis Gray
Kevin: What kind of campaign am I doing. Am I trying to nurture something that will grow? - Louis Gray
Audience Member: What about Verizon talking to the New York Times talking about customers? What about using real word of mouth conversations by consumers from forums? - Louis Gray
Robert: One of my favorite bloggers, Steve Rubel, is getting out of blogging and will be doing lifestream. - Louis Gray
Kevin: Back in 2001-02, blogs are what we had. I could post it to the Web and get comments. - Louis Gray
Kevin: What happens is those practices have now spread out and are going to other places. The idea of activity streams is a unique one, and you can see that in Twitter. - Louis Gray
Kevin: There is this idea of I am doing something, and I want it to flow somewhere else. It is the same practice as blogging, but it is now something else. The point is that if you want to think about network architecture, a lot of people assumed it was more download than upload, and they got it backwards. - Louis Gray
Kevin: We are now shifting to where we upload more than we download. You can take photos with things in your pocket. You can send up more than you can download. - Louis Gray
Robert: YouTube has said mobile uploads have increased 400% in the last 7 days, thanks to the new iPhone 3GS. - Louis Gray
I've gotten approached a few times to do paid blog posts (haven't yet - will disclose if I ever do) - Jesse Stay
Robert: The marketing of the future will have to create events that capture distribution. Obama's inauguration almost took down the Internet. - Louis Gray
Robert: Obama's inauguration was a video event, where people were streaming live video over the Internet. In contrast, Twitter and Michael Jackson is only 10 Gigs a day. - Louis Gray
Mark: When we set up Twitter accounts for our client, not all followers are equal. Some have super influence. If you do set up a Twitter and Facebook class, consider a concierge class, and shine light on someone who will speak passionately. - Louis Gray
Mark: The @ Sign and DMs are very important for communication and a back channel. - Louis Gray
Mark: With 10 people, we reached a million and got 1,000 responses, from fans that have super influence and a high affinity for you, who will come to your aid if a brand is under attack. - Louis Gray
This whole blogging thing has gotten me thinking like a marketer quite often. Before I figured marketing was just a career I wasn't interested in and had little to do with. Now I know the rudiments of online marketing and actively use them to better engage my desired audience. - Daniel J. Pritchett
Mark: We have a lot of brands on auto-follow, which is fine. We couldn't do it in e-mail before. We never knew what would happen, but now we can see that in real time. - Louis Gray
So I see a post like this and I'm thinking "pfft, marketing" and then I remember "oh yeah, Marketing!" and so I'm still reading. - Daniel J. Pritchett
Robert: You could see the spread with a Web bug in email, but you could never get the emotion in an e-mail. - Louis Gray
Kevin: My job is not to be an evangelist, it's to be a product advocate. That was a very deliberate choice. - Louis Gray
Kevin: I need to get a sense of what is going on, and gain a message to convey for a complex set of standards, and can I explain it. - Louis Gray
(Audience member asks Mark about the social aspect of Foster Farms) - Louis Gray
Mark: You'll see. The brand people, PR people, IT people are involved... everything takes longer as a result. We will be expressing the human side of the brand, and like Forrester said, how people go to people. - Louis Gray
Mark: We heard from moms how that would change their perception. A brand is a premium between commodity, and through emotion, a fair price that a marketer needs to earn. - Louis Gray
(Follow-up: How do you get conversations that are valid, not a stunt) - Louis Gray
Mark: We came up with a communication strategy that will add value to the moms. We can create an impact that is significant that will happen right at grocery. They are trying to understand the effect, not just impression and buzz. How can they effect sales? - Louis Gray
I'd imagine "valid" conversations involve some sort of threading or aggregation so individual commenters can see and respond to one another. In other words, FF threads over tweets flying past each other unknowingly. - Daniel J. Pritchett
Robert: I just interviewed Gary V of WineLibrary TV. They were not going to grow their local market much more, so he started to do the video show. He creates the need in your head for a product that you didn't know you wanted. He has a social network, where you can argue, is he telling you the truth? - Louis Gray
Mark: Most marketers should follow Gary just to learn about marketing. He can drive nuggets of what he does and why he does it. - Louis Gray
Robert: TechCrunch is doing video with a lot of its posts now. Creating an experience that looks good on a flip cam is a different experience than creating text on a blog. - Louis Gray
These are the perfect participants for this panel. - Jesse Stay
(BTW - I am not getting every word and sentence. Call it live editing) - Louis Gray
Audience Member: Social media has fundamentally changed marketing. But brands understand products and services, but they don't understand how products are used in the real world. Those companies that do social well use their own products. - Louis Gray
Robert: The common thing I see between companies doing well in this space is that they have set up their whole system is to do something remarkable that is becoming social. You have the best service. (Examples: Zappos and Tiny Prints) - Louis Gray
Robert: Zappos forces every new employee to Twitter. During your training period, you have to Twitter, so you can be empowered to represent your brand in public. The janitor is never ever going to talk about the company. Look at Apple! At Zappos, everybody can talk on behalf of the company. - Louis Gray
Jeremiah: There is a danger at looking at what consumers say and having that drive your company, because that looks at the last three products - not the future. Tony at Zappos can do that with his company, but that's not going to happen at Hitachi. - Louis Gray
Mark: I don't care if you have 10 people or 1,000 people, it is very hard to do that. - Louis Gray
Jeremiah: If you build your product based on what Robert likes on his blog, then you make him happy, but it might not be smart. - Louis Gray
Audience Member: If you look at FriendFeed, Robert is a very passionate user, but they cannot listen to him because he is different, and it hasn't yet crossed the chasm. - Louis Gray
Audience Member: Sometimes the loudest user seems like the only user. We get a lot of mixed reviews, but there will be 200 reviews, and 1/3 are bad, not because it is a bad place, but because there aren't that many people reviewing. If you have a Google or YouTube, it is going to come out in the wash. - Louis Gray
Mark: One of the big ideas we are bringing to our clients is to help facilitate our brand ambassadors. A lot of conversations can come to your Web site. How does a small company understand that in a world of hundreds of million dollar or billion dollar brands? In the long tail, somebody has built a blog post about it. - Louis Gray
Robert: That's what I am doing with Building 43: Is trying to reach out to businesses that are not embedded in the social Web yet. - Louis Gray
Kevin: There's also the problem of knowing somebody I can trust. The two paths that are coming are geographical filtering, and through friends. How can you get recommendations from people you actually trust? - Louis Gray
Kevin: If you look at things that are easy for people to understand. (Example: FourSquare) You get points for saying you are at places. There is this idea of rewarding people for making social actions, to learn where their friends are. - Louis Gray
Jeremiah: You should be searching for people who have a certain lifestyle. (Fish where the fish are) - Louis Gray
Audience member: If you want to be relevant, your brand needs to provide value. The biggest mistake people are making is that they are pushing their brand and not adding value, but they are not engaging. - Louis Gray
Jeremiah: If your restaurant set up all the events on Upcoming, you will be associated with it. - Louis Gray
Mark: The best thing you can do is set yourself up to be the best friend of the user. - Louis Gray
Robert: There is a taco truck in LA that tweets its location on Twitter and sells out every single day. - Louis Gray
Audience member: I do my research on Twitter because I don't want to go to Google and find dead links or outdated links. - Louis Gray
Robert: Have a sign in your store and say, "Are you a Twitter user?" Everybody is going to follow you who you tweet about. They are going to see that in their Twitter and their referral logs. - Louis Gray
Mark: Your @ and Your /name is the new dotcom. I think you can do the @ and let the insiders know you are out there. Businesses have to learn how to do that. - Louis Gray
Audience member: Do you know examples of B2B and partnering space that have had successes? - Louis Gray
Jeremiah: Your trick at Cisco is to create marketing materials that are useful for your channel partners and sales force (interrupted by audience member) - Louis Gray
Kevin: If you have a set of information, get people to respond to that. You need someone who can provide the expertise to the channel. - Louis Gray
*Panel concludes* - Louis Gray
Good work Louis! - Daniel J. Pritchett
Mark Evans: The next event in August will be about why Marketing and PR suck with Guy Kawasaki, Scoble.... oh ... Louis Gray too. :) - Louis Gray
Louis Gray? That name's familiar... - Daniel J. Pritchett
Pretty hard to hide in the back of the room when the entire panel is on FriendFeed. :-) - Jesse Stay
Thanks for covering this. It was an interesting read. Parts of the discussion reminded me of that Mark Zuckerberg interview by Sarah Lacy. That was the first moment I realized that we (the internet users that have been posting to forums, blogs, etc. for years) can no longer sit back and passively consume information. We expect the freedom to speak up and have been conditioned to believe... more... - Chip Ramsey
Louis: great notes! Thanks for doing that. - Robert Scoble
Really great job live friendfeeding. that's the first time I've ever said that. "Live friendfeeding" - Jeremiah Owyang
Thanks Robert and Jeremiah for participating in the panel and commenting here. FriendFeed is a great tool for live blogging, and very flexible. Note I took this thread and posted it to louisgray.com as well when completed. - Louis Gray
Interesting thoughts - - I wrote about Marketing 2.0 some time ago here: http://www.societal-web.com/blog... - William Buist
Louis - thank you for doing this "live friendfeeding." Great to finally meet you in person last night and look forward to you being on the panel in August. - Bill Sanders
Thanks for doing these great notes, Louis - I should take Jeremiah's advice and blog more myself - Kevin Marks
blogging as we know it is dying...it's evolving to be a bigger value chain of activities... - John Furrier
Louis: Thank you so much for coming out last night! And, WOW! thank you for taking incredible event notes. - Mark Evans
Great "FriendFeed Casting" thread by @Louis Gray of Am.Marketing Association event panel incl. @JOwyang @Scobleizer - Alex Schleber
John Furrier
We are endorsing a new video show on SiliconAngle SocialWeb.tv smart group of tech leaders http://www.siliconangle.com/ver2...
side-note: I'm unclear on why SiliconAngle on FF is a "user" stub, and not a group (via http://www.siliconangle.com/ver2... ) - Richard pancakhaus Walker
Hi Richard: do you think we'd be better off in a group mode ? - John Furrier
Hey John! Well, I'm not an expert in that area, but the pseudo-user has no "subs" and doesn't even feed the RSS from SiliconAngle! As far as the pseudo-user v. group choice, you should ask Louis Gray or somebody with more experience. Or ask the FFundercat guys to bat the question around. - Richard pancakhaus Walker
I will look into this right away.. i've actually enjoyed the conversations on friendfeed but sometimes they are on my FF Mark's FF so I think we need to get SA it's own FF group..thanks - John Furrier
Sure thing :) - Richard pancakhaus Walker
John Furrier
I love this guy Julius Genachowski FCC Nominee we need openness and real broadband..
We will see, won't we? Rockefeller has a hold on McDowell until he sufficiently kisses the ring on E-Rate. - Andrew Feinberg
e-rate was a failure...we need bandwidth and tools for people to know what to do with that bandwidth... if we don't close the gap on broadband then the gap between haves and have nots will widen... - John Furrier
the gap is already there -- latest pew study be damned. we are still waiting for the BTOP grant program rules. Maybe I can get some news on that tomorrow. But how did e-rate fail? Schools and libraries are definitely connected. They just have crappy equipment. - Andrew Feinberg
we need train the trainer programs asap...this new generation is already wired and not to be wired young person is a major disadvantage - John Furrier
Bingo. $250 million in BTOP for "innovative programs" -- Waxman says it's the floor. I can't wait to see the grant rules. "Next few weeks," says acting chairman Copps. - Andrew Feinberg
John Furrier
I'm thinking about forming a healthcare group for entrepreneurs who are working hard but without insurance or very high rates..any advice or momentum to this idea ?? many entrepreneurial familes are not covered or have huge rates.. any experts out there>>???
check out freelancers union - i am getting healthcare through them and the rates are great - Allen Stern
Allen: do you have a link? - John Furrier
I've looked at Freelancers Union in the past, but the thing that trips them up is the fact everything has to be handled on a state-by-state basis. They're in NY, so it doesn't really help folks in CA. http://www.freelancersunion.org/insuran... - Ken Sheppardson
I really don't understand why the San Francisco / Silicon Valley area doesn't have something like this already. Maybe it's out there, but I've been looking on and off and haven't ever found it. - Ken Sheppardson
thx Ken: Chris Boardman just commented on FB re: the same point. I'm thinking developers and entrepreneurs not general freelancers.. since funding requirements are so low these days healthcare is often overlooked. Rich Levandov a VC friend thinks its a great idea and so does Patrick Mahoney both very pro-entrepreneurial guys...and savvy early stage investors..as I can tell Silicon Valley doesn't have this.. - John Furrier
I have no valid input, but I commend you on your quest and hope you get momentum! This is SORELY needed!! - Timothy Federwitz
There are nation wide insu. options but many are fee-ing out association groups to un- affordability, many orgs or associations that once had plans in place for members are dropped or providers don't renew & often times group associations are at higher rates than self insurance or provide minimal coverage ie catastrophic type md insurance. - JuneM
I think when you're in the early stages... particularly before you have dedicated HR folks on board... it's often easiest just to have the business reimburse its employees individual premiums. But having a group option of some sort rather than making everyone deal with different providers, plans, etc. seems like a no brainer. - Ken Sheppardson
If you form a corporation you can get group coverage from Kaiser. It ranges from 350-1000 a month depending on the crapyness of your coverage. The horrible HSAs forced people to be undercovered with a high deductible and high premiums, so group with copay is better than HSA because you get to deduct the premium. - Todd Hoff
getting feedback here and on FB. this seems to be an area that is a major cluster f*&k - John Furrier
Which is why health care is such an important issue... - Todd Hoff
Some might think why I'm complaining since some people don't even have health insurance.. I'm talking about a bigger picture...What if a entrepreneur can take an idea and pursue it and create a company out of it then that in turn creates jobs (real value, income, and healthcare) for people. It's trickledown ecomomics.. we have to have company creation incentives for the folks willing to take the risks... not roadblocks - John Furrier
This is a major argument for having business out of the health care biz. - Todd Hoff
Robert Scoble
What five tools do you use to build 2010 websites (or would you recommend to businesses)? Answer here:
Google Wave - Sid Burgess
1. W3C Web Standards Compliant Code -- 2. Social Networking APIs / Social Media Integration (i.e. Twitter / FriendFeed / Facebook / etc) -- 3. Git / GitHub for Version Control -- 4. Open Source CMS Solutions (i.e. WordPress / Drupal / etc) -- 5. Open and Accessible Analytics systems (i.e. Google Analytics, Mint, or similar) - Michael Owens
err, often its not the tool but how you use the tool... I'm looking at you Flash! - Matt Searles
It would depend on each individual business - Patricia
WordPress, Analytics, Mint (haveamint.com), Facebook Connect, BLIP.TV OR Vimeo - Adam Jackson
Wordpress, Thesis Theme, Disqus Plugin, Friendfeed, Feedmingle... - Arne Krueger
WordPress & Thesis theme, Twitter, FriendFeed, Disqus, some OpenId provider(s) - Jeroen De Miranda
A knife. It's the most versatile tool there is. Allows you to cut right through the BS and cut chunks off of spit roasted meat. - Todd Hoff
I like Todd's answer. - Happy
Web 3.0 & cloud computing + my Leatherman multi-tool :D :D - Ronald
Again, it does depend on the customer's needs, but I think #1 Michael Owens gave a pretty accurate answer. - Happy
i like michael owens answer - this is it! - Arne Krueger
Wordpress, Apture, Zemanta, FriendFeed, Woopra - Eric Logan
Depending on the business' needs, the best recommendation is to go with a platform that gives you all the features you need and none of those that will simply distract from your strategy. Suggest folks check out social collaboration via Groupsites @ www.collectivex.com. - Carissa Caramanis O'Brien
Add some visual computing to the mix for more engaging content like real-time avatars and animation with CrazyTalk: http://www.reallusion.com/crazyta... - John Martin
I just got some PR email about Rackspace Cloud. Could that be it? :-) - Todd Hoff
I would go with Wave - Julian Hoffbauer
Maybe we should wait until 2010 to find out, and while we're waiting, build 2009 web sites. - Andy Bakun
I use wordpress on a purchased/ hosted domain, friendfeed, google friend connect, disqus. That's just my simple blog example, unfortunately the template could use some sprucing up. I'd like all the functionality, but to look less Scoble clonish - Mark Essel
It's still in private release, but Notable (www.notableapp.com) is becoming a real life saver for giving feedback on web sites/applications. - hunter
Specific tools should be dependent on the tech team (e.g., size, existing skills). More important are the business's attitude to engage and delight their stakeholders. - Bill L
Idk, I don't think its about the tools, I think its about what you want to do with your site, and then what tools you use depends on that and like.. your skill sets, and all that good stuff.. for my personal sorta business e I'm looking at C4D, After Effects, Photoshop, Flash, and final cut studio.. seems like a code editor probably goes without saying? - Matt Searles
Depends on the business. Depends on their customers. It's all relative. - Andy McIlwain
Drupal 7, textmate, cssedit, mamp and git - Michael Harp
Andy: it's not... it's about a different, new way to communicate/work/live - for all the businesses! for me, it feels like we are in the middle of a revolution! - Arne Krueger
I never felt like this before! i was running my own software company with 30 people in 2000 and was just wondering!) i have now the same feeling, like i had maybe ;-) starting doing business with computers in 1988 at the cowfarm of my father in east germany! - Arne Krueger
Linux, Apache, MySQL, PHP & Wordpress - am I answering the question correctly Robert? or is this type of setup assumed? - Chris Heath
Robert: can't make your event tonight - Son's 8th grade graduation.. have a great event - John Furrier
the <marquee> tag - Jeremy Toeman
YouTube... have you seen how this agency used YouTUbe to build their site? Very Creative. http://www.youtube.com/watch... - Chip McComb
Wordpress, Flip Mino, Vimeo, Friendfeed, RSS (it's not dead) - Chris Pugh
1. Google Analytics/Woopra. 2. Google's Social Gadgets (or Wave integration when it's out). 3. Version control (my choice is Git w/github) 4. Pushing the browser envelope, use HTML 5 & CSS 3 whenever possible, use standards compliant code. Do cool stuff that sets you apart. 5. Open up your data (if applicable) with some kind of data feeds or apis. - Brandon Titus
Definitely XML libraries to read/write feeds and APIs - Raj Advani
I do both: ASP.NET with Expression and some Flash, but we also use PHP, Drupal, Wordpress, mySql, and even some Coldfusion (yuck!) - Ric Johnson
Of course depends on the customers of the individual business. What industry are we talking about? Are their customers even on the net? I can name more businesses than not, where if I start talking about a new flashy web-site I will get thrown out of the office asap. - Peter Efland
For #web2010 1. Social Identity (Connect) 2. PaaS design (Cloud) 3. Activity Streams (Realtime) 4. Git 5. Open Analytics - Alberto Saavedra
I'm planning to use Windows Azure, ASP.NET MVC, Silverlight, and Visual Studio 2010. - Jeff Weber
Pen, Paper, Photoshop, Text Editor, and a browser. - Andrew Smith
business rules, pen, paper, brain, computer - pk
Drupal, Wordpress, Twitter, Blip.tv, RSS - Chris Wills
I use Wordpress, Friend Feed, Disqus, YouTube, and Google Friend Connect on the web pages and then to supplement the pages and features - I use FaceBook, Twitter, Linked-In, Digg, and Delicious. The first 5 are key to connecting the web page/blog socially; the supplements are to enhance those features. - Robert Freeze
If your budget doesn't include an accomplished developer (send more work to those guys!), to get started effectively on the cheap: Squarespace, Twitter, Friendfeed, the Google suite (analytics, apps for your domain, connect, adwords, et al.), and probably Facebook (which seems to be working a lot better for business). - Brian Hill
If you have a developer, or are a developer, what David Cann has done with almost.at using the cappuccino framework looks very interesting... - Brian Hill
The mention of cappuccino reminded me: GWT (google web toolkit) for building scalable AJAX applications without cross-browser worries - Raj Advani
I use everything Eric Logan listed plus seesmic desktop to see your brands progress in realtime. Throw in disqus plus any smart phone to provide instant feedback to comments, questions/concerns - Anthony Farrior
Whatever tools a small company would use, it should be funded in this economy leveraging Kiva.org - Eran Even-Kesef
A great tool everyone has is the ability to tell a story. I would suggest that rather than build just a marketing site, or online community, or social network, that you take the tool of storytelling and use it to build a 2010 website. - Brendan Cosgrove
In no particular order: CMS: drupal (for industrial strength) or joomla (for ease of use)... sorry, but wordpress is brain-dead... round it out with some groovy core technologies: Wave/XMPP, RSS/Atom, and Ajax. - Fred Davis
Same as Jeff Weber looking at a .NET blogging platform instead of WordPress - been using GraffitiCMS. - Kevin Tunis
WP self-hosted, DIY Thesis Theme, FriendFeed (widget and embedded for real-time convo), Disqus w/ Facebook Connect and twitter connect, - my new blog has some of these elements now http://susanbeebe.com (so is yours Robert!) :) - Susan Beebe
I honestly don't care what the tools are, but whatever you build, make sure you have a mobile version of it and I don't mean iPhone only. Build the site and ensure it works well on the main 4 mobile browsers iPhone, android, S60, Palm and maybe Win mobile. - Keith Bennett
Adobe Dreamweaver, The Drupal Dream Theme Utility Suite Dreamweaver Extension, MyXoopsExtensions, Adobe Photoshop, and Flash - Chelsea Belle Goodell
Lots of good tech suggestions. I'll add HTML Canvas. But the key to success is understanding the value you are adding for your customers. Of course social networks are the latest example of this, but remind yourself again and again WHY you are here - to understand what value you add now, and how you can improve that over time. You need to find tools and design patterns that allow you to collect as much feedback, as quickly and easily as possible. - David Sky
less is more - Tyler Gillies from email
WordPress, Thesis Theme, Twitter, Youtube, Google FriendConnect - Marko Saric
Second Life, Metaplace, Typepad, Twitter - Prokofy Neva
Video!!! - Morgan
Only one mention of Silverlight. Too much bing-bing? - Nick Wade
I like Alberto Saavedra's answer. It's about the building block elements rather than the branded tool. He nailed it. - Neill Adamson
Imagination and then what ever tool gets the job done. Drupal and Wordpress allow businesses to get online quickly without the need for technical knowledge. - Darren Rollett
Darren - that may be a little exaggeration regarding Drupal's ease. - LPH™ and his dog P™
Agree w/ Michael Owens list. - Jason Cronkhite
Google wave - Amir
LPH - Agreed. Joomla is probably better for the none technical and a little easier to use. Although as Building43 shows you can acheive most things in Wordpress. - Darren Rollett
http://www.vooices.us for using your mobile phone to seamlessly talk to to a webpage. - Paul Kinlan
I am surprised nobody mentioned SMF (I have seen some amazing things done with it) - April Russo (app103)
I would also bet on Google Wave. - Martin Seibert
John Furrier
Facebook has TRUST issues - another misstep - facebook sending key journalists & bloggers access to vanity urls in advance; bad move
bad move, unless you are a "key journalist" :-) - Dave Hodson
Advertisers don't trust facebook why because their track record of blunders continues... giving key url name access to anyone in advance and in secret is bad policy..they should have just developed a better policy...plenty of places to figure this out ..look at how domain names are rolled out... - John Furrier
Facebook is ignoring the "little" people who have helped grow the service. I agree that this is a bad move for Facebook. It makes them look like they don't care about you unless you are "important" - Shawn Hickman
I agree Shawn. To me it just makes them look like they are unprofessional and shooting from the hip in serious matters like "navigation" and identity. It's things like this that makes people question Facebook. When I talk with advertisers they all want to be on Facebook but they are scared and don't trust them (re: the Terms of Service snafu) - John Furrier
To me, the thing that makes Facebook so unique are the privacy features. Now it seems that they are moving away from that and what to be more public like Twitter and FriendFeed. I don't want that. I like using Facebook for personal reasons. They are scared of Twitter and FF when they don't need to be, and they are quickly trying to be like them. I don't mind vanity URLs for public pages, but for private profiles I don't really see the need. - Shawn Hickman
And yes, John, when it comes to navigation they seem to change their mind every couple of seconds - Shawn Hickman
check out Kara Swisher blog post on the subject ..very good and funny.. she calls this URLGate http://kara.allthingsd.com/2009061... - John Furrier
I think that it's about time that I start focusing my energy on highlighting publicly what is going on at Facebook on SiliconAngle .. - John Furrier
Dude, do it. For a company that wants its users to share so much info, they don't share shit. - Shawn Hickman
Kara post was good, I liked her idea for her URL Http://facebook.com/findmeontwitter@karaswisher. Awesome:) - Shawn Hickman
(Conversation now embedded in the parent post at SA - http://www.siliconangle.com/ver2...) - Mark "Rizzn" Hopkins
Amira
Daydreaming? You're actually solving complex problems | ScienceDaily - http://www.sciencedaily.com/release...
Professor Kalina Christoff, of the University of British Columbia summarised: "Mind wandering is typically associated with negative things like laziness or inattentiveness. But this study shows our brains are very active when we daydream - much more active than when we focus on routine tasks." They found that daydreaming "is an important cognitive state where we may unconsciously turn our attention from immediate tasks to sort through important problems in our lives". Specifically, while it had previously been believed that daydreaming involved just the brain's "default network" - tasked with "easy, routine mental activity" carried out by the medial prefrontal cortex (PFC), the posterior cingulate cortex and the temporoparietal junction - it's now evident that the "executive network" is also working hard." - Amira from Bookmarklet
I believe it; I daydream constantly, and sometimes my work spills into my real dreams - RAPatton
When I need to work on an article, the best thing I can do is find some repetitive work like mowing the lawn. Anything that forces me to daydream can get the ball rolling. - Heather Solos
Heather we have a lot of opportunity for "day dreaming" work at our house if you are interested :-) - Todd Hoff
oh that's what I'm doing all day :-) - John Furrier
That's excuse I used at school. ;-) - Kol Tregaskes
pfft I have 3 small kids, there is tons of day dreaming, soul crushing work to be had. - Heather Solos
Kenneth
I really wanted to go to Sam's tweetup but had a personal conflict (son's birthday) ..thanks for sharing the pics... great stuff .. - John Furrier
Ken Sheppardson
Unforgiven vs. The Shawshank Redemption - http://www.flickchart.com/FC773A2...
Unforgiven vs. The Shawshank Redemption
Unforgiven vs. The Shawshank Redemption
I'd go Shawshank, - Joe Pierce
Shawshank - Derrick
What Joe said. - τorƍue
Shawshank, but I sorta wish you could just do individual character matchups, e.g. William Munny vs Andy Dufresne - Ken Sheppardson
Shawshank. - AJ Kohn
Shawshank. - Anne Bouey
I'll be ornery. Unforgiven. - Jandy, ConcertMaven of FF
*beats up Jandy* - Derrick
Damn, Derrick's in a violent mood tonight! :p - Jandy, ConcertMaven of FF
Shawshank - Pete Delucchi
Shawshank Redemption. - Kol Tregaskes
Shawshank, maaan - Ahsan Ali aka. Slick
shawshank better overall but the last scene in Unforgiven is one of the best ever - John Furrier
Shawshank - Nikhil Dandekar
I'd go for Shawshank, although I love Unforgiven just as much - Tom Himpe
John Furrier
ray ozzie says "complexity is the enemy of the web ecosystem"..ding at Google Wave
I think Google Wave looks pretty easy to use - Shawn Hickman
ray ozzie was referring to the complex architectual challenges.. Wave is not even a product yet..how can it be easy to use? It's an oppty for developers..can you explain .. what is easy the development part or the preferred future user experience? - John Furrier
Gotcha. I said it LOOKS easy to use based off of the demo I saw. I am speaking strictly about user experience. I have no knowledge of backend stuff. I really like how it is going to be open sourced, which means better interfaces can be created. - Shawn Hickman
I'm with you on that.. Wave is an amazing project..think about the team that did maps..they revolutionized the UI and experience and the notion of mashups... Wave is poised to rock if developers are incented to innovate. - John Furrier
Hardly a powerful dig. Remember Google is offering the platform. It's upto developers to take it all or strip it down when building useful apps - Sameer
Here is my post on the Google I/O event.. they are taking open source to another level if they can get an ecosystem not just hyped but rolling on cash to fund it http://www.siliconangle.com/ver2... - John Furrier
Yes, what we need is simple, intuitive software like Outlook, Excel, and PowerPoint. - Ken Sheppardson
Sameer: right on just posted the same point as you were posting - John Furrier
Ken: come on Outlook is bloated ..we need to find a symbol for "tongue and cheek" - say something like -)~ - John Furrier
John, just read your post, and I agree that the pie needs to be sweetened for devs. There really needs to be a better way for devs to make money off of the amazing things that they build. Apple has taken a good step with the iPhone, but now it needs to happen on the web. - Shawn Hickman
John: Yeah, we need those little animated eye-rolling emoticons on FriendFeed, just like vBulletin or phpBB. Speaking of simple and intuitive... - Ken Sheppardson
Ken: just subscribed to your feed as an aside Unforgiven has the best end fight scene ever - John Furrier
I love Google and their Wave is a direct competitive strike against Cisco, IBM, and Microsoft in the Unified Communications war - I call it changing the game- mashups for cloud, email, IM. & voice -brilliant). Google will use open source and commodity stack tech to set new playing field and let the developers clean up the mess with (hopefully) new simpler and easier to use and implement... more... - John Furrier
I can't wait to help clean it up:) - Shawn Hickman
My prediction: Google will create legit mashup economy - heard it here first !! PRINT IT - John Furrier
Guys you can't predict if, before it launches - Michael_techie
isn't that a prediction...something about the unknown future scenario?? I bet that I'm right on this one.. I'd bet the ranch... blue horseshoe loves Google Wave - John Furrier
May be their private Beta looks complex, but their public Beta will rocks the web communication system - Michael_techie
Liza
RT @jowyang: Youth haven’t adopted twitter in droves (Cnet article) discussed #twtrcon http://bit.ly/Omza2 - http://lizasperling.tumblr.com/post...
Youth are turned off by twitter - armchair research proves this to be true..SMS is their gig - John Furrier
Dave Hodson
link to Google Wave demo? #io2009
was in the audience and the press conference after ..fascinating stuff - John Furrier
John Furrier
I think that i'm starting to like the new FF - I've been waffling back and forth on it.. it's a better twitter
I like the new FF a lot. The ONLY problem I have with it is that I have to be at my computer to make real use of it. There's no useful interface of any kind from my Blackberry and that's a HUGE limitation for me. - Ken Camp
If FF puts me on the recommended user list I would use it everyday and publish original proprietary content for the entire world to comment on and share - John Furrier
John: you can't be "put" on that list. It is done algorithmically and is totally based on popularity. I hope they do a new version though. - Robert Scoble
definitely, that is what I have been thinking... - Alpay Erturkmen
"Old School Philosophy – Power of Quality | What I’ve found is that the power of publishing about quality ideas and quality people not only creates a good user experience, but also creates relationships that can create positive change – one that causes people to connect and collaborate." http://furrier.org/2009... Sounds good. No... more... - Micah Wittman
now that's what I'm talking about a real person from FF responding. Sweet. Thanks. I really like what you said and it's consistent with my new group community blog. In fact that blog was designed with FF and Twitter in mind. As more people migrate to this "clustered" conversations the need for blogging is reduced. What I mean is that blogging become higher quality and lower volume. More 'signalling" and chatter and conversations can happen here.. - John Furrier
Micah: I have been research collaboration social, virtual, online for many years now and it is fact that FF accelerates collaboration. Go check out SiliconAngle.com. Here's the blogging secret problem other blogs don't like FF because it takes page views away from them. My blog SiliconAngle is not a page view based site..it's a quality audience based site and we go where the quality is and if it's FF then we'll be there. We support the sites from membership - it's a community site. - John Furrier
Robert: I was just playing on Twitter on my comment. I would love to be there. I'm more interested in quality not quantity. I think that FF has a big shot at unseating Twitter. I have a vision for them to take over Twitter. - John Furrier
john - this is what this thread tells me about you: your begging to be a recommended user (humor or dbag?) and actually called someone a "real person" (humor or dbag?) and finally twitter and ff are different tools and benefit each other, it's not a competition - btw welcome to ff - mike "glemak" dunn
I agree with you Dean. I was very critical of FF in the past. One thing for sure users are tirekickers at this stage of the industry. The big scale is for average users - John Furrier
it was humor.. I was impressed by FF responding. Not once has a Twitter employee every responded to a twitter related tweet. I love how you say in such a definitive way "twitter and ff are not competition". I think that you might be very wrong on that assumption. I believe that they indeed are competition. I know that is the public messaging but I say that FF is competing with Twitter.... more... - John Furrier
I find myself spending more time on Twitter and less time on Friendfeed: brisker, crisper interface. Less babble. Less morass. More focused signal. Twitter is only as good as the top 100 feeds you follow, of course. - Sean McBride
Sean: it's funny, but you can follow the same 100 people here on friendfeed. The thing is that you can filter out the noise out of those 100 people. Do a search of those 100 people, for instance, and only display those items that get a "like." I study both systems in depth and Twitter, overall, has much more noise and isn't nearly as filterable. It's pretty clear to me that you haven't really thought through the filtering potential here. - Robert Scoble
I think for all the things FB stole from FF, they forgot the most important one...search. - Jon Gosier
Jon: Facebook is definitely working on search. The head of Facebook's search team was on a panel discussion I did a week ago about real time search. Did you see that video? Want to? - Robert Scoble
Robert - I think one thing finally struck me in a new mindset. I like the fact the the filtering on Twitter is the human mind rather than a systemic filter that a machine runs. There's a value proposition there that's different. I agree the overhead for that filter is high, but for me personally, it delivers a different value than the systemic ones I create. Both have value. - Ken Camp
Ken: in friendfeed you can have both kinds of filtering, plus a mixture. You can't do this kind of filtering on Twitter: "Show me all tweets that have the word "Obama" in them that were liked by my "Tech News Makers" list." - Robert Scoble
Robert - Absolutely agree you can do the same filtering in FF. It's a hugely powerful tool If SocialScope could incorporate FF, I'm sure it would become my "first place" in online usage. It is only that mobile accessibility from Blackberry that make Twitter and Facebook more practical for me. And I am off bugging developers to build a mobile interface that delivers value. - Ken Camp
Friendfeed is very informative and useful in having a constructive discussions. It has higher proportion of geeky people than twitter. I hope it stays like this. - ashish
Robert -- I've thought a great deal about filtering methods across all social media -- I regularly use search feeds to track and prioritize narrow topics through Google Reader and Feedly. My big problem with Friendfeed is that I have to wade through too many screens of comments to get to the golden nuggets. Twitter is pure gold for me -- very high quality feeds, 10 golden nuggets per screen. More synaptic firing per screen. - Sean McBride
Sean: it sounds like you are adverse to noise. In that case you should NOT subscribe to 350 people. You should probably follow people who ARE spending the time trying to find the "pure gold" and putting them out for you. For instance, see http://www.friendfeed.com/scoblei... -- if you watch that then you'll only see filtered gold. If you try to say that your Tweet stream has less... more... - Robert Scoble
Robert: my current Twitter stream: amnesty, atul, bbcscitech, BreakingNews, cqpolitics, cyc_ai, dailydish, davewiner, DavidCornDC, DemocracyNow, disqus, dorait, EFF, evernote, expert20, fbase, feedly, ffholic, FP_Passport, FrankRich, glenngreenwald, google, googlenews, guardiannews, guardiantech, haaretzonline, hashdir, hendler, huffingtonpost, infowarsstories, jeremyscahill,... more... - Sean McBride
I follow all those, both on Twitter and here. And they are full of noise. - Robert Scoble
Here, though, I can filter them by the meta data (likes and comments) that they collect. - Robert Scoble
Have you tried using fftogo on you blackberry? - dthree from fftogo
Robert -- but if I followed all these feeds on Friendfeed, I would also have to plough through all the comments. See the problem? With Twitter, I can just click through to the full original article for valuable items that flow by. Friendfeed could fix this problem by providing a list view (an option to hide all the comments by default). - Sean McBride
Sean: I wish I could have a view like that. Tim O'Reilly asked for the same thing. Me, though, I get HUGE value out of the comments. Look at this item alone. The original Tweet is lame compared to the conversation. - Robert Scoble
Agree - liking FF more daily - I was on the fence until I met Scoble at Under the Radar, and he suggested I try it again. He ALSO suggested I contact him if I needed help. That makes a huge difference in adopting technology and changing habits. - Liza
Robert -- shouldn't there be a way to accommodate the tastes of both O'Reilly (and me) and you on this point? Make display of comments user-customizable. In collapsed comments mode, display the number of comments in parentheses. - Sean McBride
It's a WAY better twitter! - Malcolm Bastien
Sean: yes. But out of the 1,000 features I want that one is probably at about 150. :-) - Robert Scoble
Robert: ok -- differences like these make the world go around. :) Thank God we are not all clones of one another in how we process information. - Sean McBride
I feel like FF has a pretty good system - you see the original post, and the first and last comments for context. Then it lists how many comments total there are. Is it really so terrible to have a few comments showing on each thread? - Tim McDougall
Tim: I don't think so, which is why I care a lot more about other features like skinning and live search. - Robert Scoble
the thing for me is that conversational threads are valuable here and now with the twitter like interface and the twitter tracker here it's easier to use than twitter for direct interactions like this.. then connecting with the people around events, topics of interest, related people, and their networks..bada bing.. twitter is cleaner for basic signaling but not in depth - John Furrier
The "weight" each post has gotten tells me it isn't noise. Heck, lots of people would consider John Furrier's original point here "noise." The conversation itself is what made it not be noise. - Robert Scoble
That's it - you called original post lame, it was! And it would have been filtered out as noice. Sorry, John, candor is a compliment. But the conversation that followed from the post is far from lame, and it would not have taken place on Twitter. - Liza
To be clear on this: I've made more than 13,000 comments on FF -- I love good discussions. But I want better tools for navigating the comment stream on FF, including ultra-streamlined mode. - Sean McBride
I agree with Robert and Liza totally ..my signaling was in depth lame but it's about the notion of intent..my intent was to see push what I was thinking.. I'm not offended at all ..it's the content development process now..idea and conversation iteration is the basis of collaboration where good things can "flower up". Sean is on to something the tools will emerge and the users "vote" will be in the usage or uptake which equals value..nice - John Furrier
Ya damn right it is, John! Welcome! - Brad Williamson
Why use Twitter at all? Is because of the people there - or is there some technical reason to use it? - Tim Tyler
Twitter is the market leader in numbers one reason developers love Twitter is the data sets are larger - although FF has better APIs and better search than Twitter but the monetization opportunties will be better for Twitter in the short term. - John Furrier
If you think FF == Twitter then I'm out of here… - Mistletoe Glen
On Twitter one has ability to identify someone of interest in 140 char - it also allows others to find me quickly, decide they want to follow. Shout out mentality until something sticks. Simpler technology allows massive amount of people to 'hone' their community. Then can take it to FF. - Liza
FF is not Twitter but certainly competes with it my opinion..many differences but in the big picture very similar in scope..i use both twitter and FF but mostly twitter.. for one the time investment in twitter is better but friendfeed provides a different value at least now it does.. - John Furrier
Yes I have tried fftogo on my Blackberry. Utterly useless to be frank. A static smapshot view that can't update and jsut isn't useful at all to me. - Ken Camp
The new Friendfeed is a must. Had a redirect script on Safari very early, as all I wanted was the beta ^^ Now, as many have pointed out here, there should be clients for desktop and iPhone. - Paul Papadimitriou
paul: /iphone now works fine & if app is preferred try buddyfeed - as for desktop they're out there but i just use web access which is fine for me :) - mike "glemak" dunn
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