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Re: How to Get Demand Generation and Content Teams Working Together - http://marketeer.kapost.com/demand-...
"Thank you for writing this post Jesse. Demand Gen needs to realize that content is not just for top of funnel activities. There are so many ways to re-use or re-purpose content that moves people down the funnel. Automation should open up more opportunities to use content as people move through different stages." - John Johansen
Re: 10 Things I Learned In 2013: The Year Of The Existential Speedbump - http://www.baileyworkplay.com/2013...
"Nice post Chris. I had the same experience in 2012 - pursued a career change that I really wanted to do but ended up not working out either time. Would I trade those experiences for something steady but not as interesting, challenging, or exciting? No, no I would not." - John Johansen
Re: Why You’re Not Speaking At That Conference - http://russsomers.com/2014...
"Just thought I would let you know Russ that this post has inspired me to submit a proposal to a conference. I may not get accepted, but it starts to shift the inertia towards doing these things rather than making excuses for not doing them." - John Johansen
Re: where I’ve been - http://nutritionella.com/2013...
"Glad to hear that you didn't get hurt, though that would still be a frightening ordeal. Take care." - John Johansen
Re: Marketing is Nearly Dead and It’s Partly Hubspot’s Fault but Mostly Ours - http://russsomers.com/2012...
"I agree with quite a bit of this, Russ. Marketing is (should be?) an actual profession in which skills and experience make a difference. Seeing it as the oft fallback when other career paths seem too hard is discouraging. You've hit something real with your analysis of the selling of the 4 Ps. Specialization has hit the Org chart in a way that makes people think about "marketing" in the context of promotion, and built silos around the other areas as different departments have absorbed them. I don't have a solution for this, other than to encourage marketers to network within their own companies and try to get some back-channels to at least be informed of these other areas. Maybe with concentrated efforts we can take them back. I do feel that I should come to the defense of HubSpot. Their products aren't really for marketers. They make microphones (to take your analogy) and hand them out to small business owners that wouldn't otherwise know where to find one. They aren't trying to..." - John Johansen
Turning your Product Documentation into Compelling Content - http://www.johnjohansen.me/2012...
Re: Welcome Sam Eder to the Austin Anthill! - http://www.antseyeview.com/blog...
"Congratulations Sam. We're going to miss you here at CL. But, I know that you're going to rock over there at Ant's Eye View too. Good Luck with it all!" - John Johansen
""I’m still considering what this means for companies? Do they show competitor’s products along with their own in their curated streams? Or perhaps highlight the occasional negative review to reinforce their commitment to authenticity? I would love your thoughts." This is where the conflict inherent is so much of social media rears it's head again. The purposes of the business and the consumer aren't aligned. The purpose of business curation is persuasion. Maybe not persuading your customer to buy something, but certainly to think of you in a certain way, or associate you with a category or concept. So even if highlighting a competitor, the purpose is to point back to the company in a way that adds to their credibility. The purpose of the kind of personal curation you talk about in your post is to challenge the way you think. Including information that runs contrary to your inclinations isn't about persuading you to change what you think, but make you think a little deeper. That kind..." - John Johansen
Re: U.S. Military Blocks 13 Popular Websites on Its Network in Japan - http://mashable.com/2011...
"The title for this post sensationalizes the topic and draws attention away from the real point -- the US Military is trying to help the Japanese recovery effort. CNN has a better, and more accurate, title." - John Johansen
Re: Why I Quit Twitter - http://www.theincslingers.com/2011...
"What keeps me on Twitter are the clients that let me focus the stream. I don't mind following a fair amount of people overall, but most of the time I'm more interested in what people I know are doing. It gives me a way to keep up with them even when I don't have the chance to see them. So if you're going off Twitter, I'll have to make sure that I see you around town instead." - John Johansen
Making Excuses - For the Right Reasons - http://www.johnjohansen.me/2010...
Re: How To Nail a Job Interview (And Actually Get The Job) - http://brasstackthinking.disqus.com/how_to_...
"I like the point about being candid about failure. I've made conscious decisions in my career to focus on areas that I know are my strengths. When I've taken roles that focus on those strengths, I'm able to overcome the challenges and roadblocks that come up. Showing a positive outcome to a difficult situation, even if it included an initial failure, can be an excellent way to build credibility during an interview." - John Johansen
Re: How To Nail a Job Interview (And Actually Get The Job) - http://www.brasstackthinking.com/2010...
"I like the point about being candid about failure. I've made conscious decisions in my career to focus on areas that I know are my strengths. When I've taken roles that focus on those strengths, I'm able to overcome the challenges and roadblocks that come up. Showing a positive outcome to a difficult situation, even if it included an initial failure, can be an excellent way to build credibility during an interview." - John Johansen
Re: How To Nail a Job Interview (And Actually Get The Job) - http://www.disqus.com/people...
"I like the point about being candid about failure. I've made conscious decisions in my career to focus on areas that I know are my strengths. When I've taken roles that focus on those strengths, I'm able to overcome the challenges and roadblocks that come up. Showing a positive outcome to a difficult situation, even if it included an initial failure, can be an excellent way to build credibility during an interview." - John Johansen
Social “Me”dia and the Evolving Twitter Egosystem - http://www.briansolis.com/2010...
Top 10 LinkedIn Tips for Lead Generation - http://anythinggoesmarketing.b...
Is The Internet Making Us Stupid -- Or A New Kind of Smart? - http://www.mediapost.com/publica...
Building the Right Fences Between Marketing and Sales - http://www.johnjohansen.me/2010...
ProductCamp Austin -- Content Driving Sales Process - http://www.johnjohansen.me/2010...
On Symbols, Value, and Shared Meaning - http://www.johnjohansen.me/2010...
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