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Another early start today, train heading into London. Meetings all day and will mostly be offline.
How to slice a bagel into two linked halves http://www.georgehart.com/bagel... with images :-)
Relevance meets the real-time web http://googleblog.blogspot.com/2009... Google introducing real-time search. Be interesting to compare with current methods
Rethinking artificial intelligence - MIT News - http://web.mit.edu/newsoff...
@willmcinnes Cheers Will and ditto, great to meet you too. Was a good day all round. :-)
@VolumeGroup likewise great to meet today, it's been a really good event and some fab conversations.
Big thanks to @kerryatdell and @jangles for organising today's great #dellb2b Social Media Huddle. And thanks also to Dell UK HQ for hosting
Interesting that, when asked by @LinkedIn, we all said the experience so far has been negative (due to spam). #dellb2b
Now in the @LinkedIn case study at #dellb2b, talking about Phillips use of LinkedIn groups, an easy method for reaching your target audience
Intel case study at #dellb2b - of various B2B communication channels, have found games/entertainment (with minimal brandin) to be effective
Consistent tip coming out of #dellb2b Social Media Huddle. The costs to try are very very low. Make your targets the same.
@markbower True for open groups, less so for targeted, company connecting direct and join through invitation. Spam will lose trust #dellb2b
Should your business try LinkedIn groups? Example: 3.7m members and 6K groups relating to healthcare. Sounds like a target audience #dellb2b
Great to see the effort Salesforce has put into training folk to use Social Media effectively. Great case study by @jamiegrenney at #dellb2b
@Salesforce social media guidelines - write about what you know (if you're not a product manager, don't write as though you are.) #dellb2b
In @Salesforce case study sessionat #dellb2b Interesting to see their use of YouTube, see it as most effective Social Media tool
...re: last tweet. The benefit of YouTube - the ease and value of a video going viral.
at #dellb2b @benjaminellis is treading on dangerous ground caling us old in the 35-44 age category.
growing up with advertising, you become very good at ignoring it (without noticing) @benjaminellis at #dellb2b on the advertising challenge
Spot on advice from @benjaminellis at #dellb2b - think big, move fast, act small. And it's a maraton not a sprint. Don't stop after 100m!
"Are your prospects, competitors or customers active on Social Media?" The big ROI question for business. @benjaminellis at #dellb2b
...follow on the last tweet - 'What's the cost to your business of ignoring social media?' What do you lose out on? @benjainellis #dellb2b
'Your legal team became your new best friends' @benjaminellis at #dellb2b on dealing with social media risks. Why do lawyers alwys win? :-)
..follow up to last tweet at #dellb2b @jangles telling how Dominos learnt from the mistake. Similar to the L'Oreal blogging a few years back
follow on to last tweet. For a simple measure, work it to the length of your sales cycle. Seek conversations not content.
Great slide by @benjamnellis at #dellb2b on @garryvee. $15K mailshot = 200 new customrs, $7.5K billboard = 300, $0 on Twitter = 1,800 ...pto
pt2: Twitter may have cost $0 but success involved lots of effort and oodles of personlity. Finanical cheap doesn't mean easy. #dellb2b
Suspect the #dellb2b Twitter stream may experience a temporary slowdown. Lunch coming up and we haven't moved for 3 hours! :-)
Dominos challenge - @benjaminellis at #dellb2b on how Dominos dealt badly wih its first soial media challenge. Details http://redcatco.com/blog...
@actionlamb at #dellb2b - 'If you trust your people...' <-- stop right there! Big assumption, huge :-)
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