Paul Jonas › Comments

Migrate Group Members to Page members. - Paul Jonas

This first phase of the new MySpace Music includes a MyMusic personal music management toolset; free and unlimited ad-supported, full-length audio streaming; and free and unlimited playlist functionality. Additionally, users will have access to free discography and content catalogues for Sony BMG, UMG and WMG artists; DRM-free MP3 music e-commerce downloads powered by Amazon; and MP3 Ringtone e-commerce powered by Jamster. - Paul Jonas

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again. - Paul Jonas

With apologies to all of the spiritualists out there, this post is not to make fun of the “real” 7 deadly sins. This is simply a way to magnify the importance of getting it right versus screwing it up seven times over. - Paul Jonas

There are so many lists and blog posts out there that are touting what it is, that maybe we should clarify and quantify what it is not. I would like this to be a continuous work in progress and need everyone to contribute as little or as much as possible. So here goes: - Paul Jonas

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. - Paul Jonas

Social media (also referred to as Web 2.0) is just beginning to really catch on with the general public and either you will embrace it or just forget about it because you don’t understand it. If you choose to ignore it, you could be sinking your ship. - Paul Jonas

eb 2.0 Expo San Francisco, Muhammad Saleem gave this great presentation on Social Media Marketing. It covers the basics as well as some advanced background info, like about the Digg algorithm. - Paul Jonas

In a Web 2.0 world packed with online voting/referral tools like Digg and Sphinn, DJ Francis of the Online Marketer Blog has decided that there's one he likes best: StumbleUpon. Though he acknowledges the quality of the traffic isn't always the greatest, the volume more than makes up for this deficiency. And in a recent post, Francis offers a best-practices primer on using StumbleUpon to its greatest advantage: - Paul Jonas

Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend? - Paul Jonas

How do you get members of a social network to become active, to engage with your site? The pros tell us that you have to consider how different groups behave in your network, and tailor your strategies accordingly. You also need to decide what you want people to do when then first come to the site. Finally, you have to find ways to keep them coming back and referring others. - Paul Jonas

As you may know, I've been following the brand monitoring market for a couple of years and since publishing the Q3 2006 Forrester Wave on the space, it's clear that the market has shifted. That's why I plan on updating the Wave in Q3 2008. - Paul Jonas

A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well. - Paul Jonas

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo. Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone! - Paul Jonas

Oasis promotions and adventuresome spirit wows me on a near radiohead-like level - Paul Jonas

For over thirty-six years Herman Joshua Wallace has been in solitary confinement in the Louisiana State Penitentiary at Angola. Solitary Confinement, or Closed Cell Restriction (CCR) at Angola consists of spending a minimum of 23 hours a day in a six-foot-by-nine-foot cell. In 2003 the activist/artist Jackie Sumell asked Herman a very simple question: "What kind of house does a man who has lived in a 6' x9' box for over thirty years dream of?" The answer to this question has manifested in a remarkable project called THE HOUSE THAT HERMAN BUILT. - Paul Jonas

Listen to the podcasts some day, some how - Paul Jonas

LiveWorld is a publicly traded company that’s been around since 1996 and is best known for its white labeled social networks. These are online communities that LiveWorld helps clients build up around their existing brands, and they often take a good deal more time and effort to set up than communities created on top of self-service platforms like Ning or KickApps. - Paul Jonas

create your own word clouds - Paul Jonas

some web 2.0 tool that lets you post to multiple twitter accounts - Paul Jonas

Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to increase member adoption, viral growth, and brand interaction. Brands will only succeed with these “WidgetAds” if they create content that puts community first, lean on new interactions, integrate with other tools, plan for the long haul, and change how they measure success –traditional internet advertising tactics won’t apply. - Paul Jonas

You’ve probably all been in that dead-end social media pitch. The one where you have a perfect audience and an authentic story, but your client heads down one of three painful directions: - Paul Jonas

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer. - Paul Jonas

We hear the phrase, “don’t be that guy,” a lot in social media circles, but there are a lot of those guys still running around trying to shout their message in an endless game of virtual whack-a-mole every time something pops up on their news alerts, in a blog post or Twitter stream when it seems relevant to what they are promoting and/or selling. - Paul Jonas

Increasingly, Fortune 500 companies like Ford, Wal-Mart, Sony and Dell are embarking on social media marketing campaigns and blundering, big time. - Paul Jonas

Social media campaigns can take time. Like a snow ball rolling down a mountain, it takes time to put on warm clothes, climb up the hill, gather enough snow and slowly start rolling a ball of snow down the hill. But, eventually, with enough preparation, that snow ball will take on a life of its own and its forward momentum will allow it to grow and grow, faster and faster. Social media campaigns work in the same kind of way. So, bundle up! - Paul Jonas

Over the last two weeks we have conducted two different experiments to measure what social media sites sent traffic. In creating the test environment we deliberately picked two blogs that were unknown with no existing backlinks to them. We also did not attempt to “game” or promote these blog post on any of the social media sites that we contacted. - Paul Jonas

About six weeks ago we began to develop and implement a social media marketing plan for a soccer web site. Soccer Tickets Online is a new site and the initial focus of our social media marketing efforts has been to build brand awareness. - Paul Jonas

Ben & Jerry’s is arguably the most social-conscience brand on the market today, so it is no surprise to hear that that they are venturing into the social media space. My only question is what took them so long? - Paul Jonas

8 ways to go digital successfully - Paul Jonas