"Recommendation engines may make a mockery of taste and aesthetic judgment, but this shouldn’t prevent us from appreciating other Web 2.0 platforms — social media sites, lifestreaming, even blogs — as forms of connoisseurship. If the connoisseur is obsessed with details, then it would seem that the ’social media turn’ points to a veritable resurgence, rather than disappearance, of discourses built around a special, targeted, some would say, ‘niche’, focus." - joneilortiz