Jon Mulholland

Already commented more times using IM than I ever did before... whether that's good or not will have have to be seen... - Richard Bradshaw

so true - Michael J. Cohen (mjc)

awesome - Marissa

I can definitely see this becoming annoying, especially if you are not careful with the settings and/or have a large network of friends or people you subscribe to... - Javier Altman

You can make it so that you will only receive IM's from you own posts. That should cut down on the noise - EminiAddict

Do not want! - Mike L

what's the plus side to this again? - Geoffrey Hamilton via twhirl

i am : ) - Jess Lee

Can't type. Reloading! - Kevin Fox

Yep! - Jon Mulholland

Me - Bret Taylor

I have 7 politics tabs open, along with twitter and FF - steplow = Steve Lowe

Yup. - Abby Martin

I'm liking the NYtimes popup dashboard - Kate

Oh yeah, a couple of IE windows with Flash sites. - steplow = Steve Lowe

I just have politico's flash app up in another window. But I *did* buy a Mac Mini to hook to my tv today so we'd actually be able to watch the news channels (no cable here...). - Joel Webber

Nope. Just doing the TV thing. - Peter Simard

Don't need to. Got Twitter election page, & FF realtime, which update automatically. :D - Tanath

If it's worth knowing, it'll pop up on Twitter. That's what I'm watching. - Gerard Barberi via twhirl

Me too... 11 tabs + CNN - Michael Leggett

Only 5 tabs for me, and I have mercy/am working, so I only reload each of them every 500 msec or so. - j1m

Reloading multiple tabs and watching TV. At work. - Brian Johns

I didn't think I would be, but I am. At least for the next 45 minutes. - Cyrus Lendvay

Too busy reloading political sites to post a real comment here :) - Mike Reynolds

Friendfeed, MSNBC and CNN's site here. I hate that we don't have CNN on cable. - Alejandro S.

As a community marketing person (As well as a cola addict) it's inevitable, and fine as long as there is openess and transparency. - Badger Gravling

Incidentally, how do we square away Pepsi wanting 2 way social conversation on Friendfeed with a big hyperlink in the intro to the Terms and Conditions for Pepsi's own site? Does this mean that this outpost on Friendfeed is Pepsi territory now they've invaded? - Badger Gravling

Excellent move - will be very interested to see how this excercise develops. - Jon Mulholland

Dear Pepsi, could you be more specific about your "comment moderation" policies? I would be tempted to invest my time/attention here but not sure where you place limits of the conversation. I am not talking about trolls or profanity, but rather your readiness to hand out brand definition to users. Far from being naively optimistic here, ... but surprise me if you can. - Mindaugas Dagys

I would have agree with Steh Godin's take (http://sethgodin.typepad.com/s...) on Pepsis new logo. Namely: "So, when Pepsi and BestBuy start 'testing' logos, and proclaiming that a new logo might change their market share, I get nervous. You can't test a logo any more than you can test a first name. /.../ I guess the punchline is: take the time and money and effort you'd put into an expensive logo and put them into creating a product and experience and story that people remember instead - Margus Palu

@Mindaugas Dagys -- our comment moderation will be limited to removing profanity or personal attacks. Also, we will monitor the room for common themes and try to address them as they pop up. . - Bart Casabona

Nice to be able to have a conversation here about the new branding effort. Just got my nice Pepsi Cooler package and am posting photos up on Flickr. Really liked the retrospective look at previous brand images. I'm curious to know what you're hoping to get out of the influencer campaign, versus traditional media. Especially since I'm a devoted Diet Coke drinker! - Charlene Li

Got my Pepsi Cooler package as well. Maybe I will use the iPhone for photos ;-) Steve Rubel - we have a discussion at Conversation Agent about PR agencies participating, as you probably know. Curious as well about the goal behind new logo... - Valeria Maltoni

I'm a huge fan of FriendFeed and it community, so I'm glad it was chosen as Pepsi's first step towards engaging in Social Media. It's also nice to see Pepsi employees participating and exciting to feel like I'm part of the new branding campaign. :) - Mona N.

Steve, why do "PR Agencies" need to participate? The value I see is when companies designate customer service reps to actively listen on friendfeed or twitter and step in and say, "I'm sorry you are having a problem with Brand X. We'd like to rectify that by giving you a replacement/refunding your money/improving our product." When PR gets involved it feels very false to me. - LauraBrarian

they are clearly going after Obama's market. McCain supporters should stop drinking Pepsi. - Morgan Warstler

@Valeria I will check out your post, thanks! - Steve Rubel

@Laura PR works best when it's the eyes/ears of a company, not just the mouth. We have more work to do as an industry but we're coming along! - Steve Rubel

Do I get some money for "Liking" this? No? Ahh, so what is in it for me to tell my friends about commercial rooms? - Robert Scoble

@Scoble No money, but I believe that the relative speed and openness of this room is what Naked Conversations was all about, no? Consider this for a moment - you and I are conversing openly in my client's room. That's new, for PR. - Steve Rubel

@Charlene Li - Hopefully we get a great story to tell about how we turned a devote Diet C--- drinker into a Diet Pepsi fan. Seriously, this is not a outreach campaign meant to drive placements or impressions but to engage in what we hope to be a continuing dialogue with influencers on how we should participate in this space. - B. Bonin Bough

Guest blog post about the new look from 22 year old Princeton grad. http://ping.fm/TcJxn - Cheryl Smithem

Guest blog post about the new look from 22 year old Princeton grad. http://ping.fm/TcJxn - Cheryl Smithem

I'm still wondering how applicable terms and conditions from Pepsi's own site are to a conversation/room on Friendfeed? We're not in Kansas any more! - Badger Gravling

@Cheryl Smithem Thanks to you and your son for commenting. We believe a big piece of this space is around transparency which is why we rolled this out the way we did. This is exactly the type of feedback we were hoping for. - Josh Karpf

@Badger Gravling This is our first step into this space and how we approach terms and conditions will evolve. Please continue to point out key issues and better examples that we can use as reference moving forward. - Josh Karpf

@Josh Karpf No problem - not only do I work in social media, but it's for a large company (Bauer Media), so I'm aware of the need to evolve from a sound starting point, legal or otherwise - a Terms and Conditions would be fine, assuming more is needed than any applicable to Friendfeed anyway, but perhaps one written and aimed at Friendfeed users, rather than one that appears as if Pepsi have come and claimed this corner as their own? - Badger Gravling

I think you'd gain some credibility by linking to some of the negative reviews about the new branding that you've had over the last few days. - Ben Rowe

@Ben Rowe Thanks Ben. Totally fair point. There certainly is no shortage of feedback. - Josh Karpf

I think transparency is always a good thing - it's brave, it's honest and it wins loyalty whereas "wizard behind the curtain" PR tactics always feel vaguely manipulative at best (speaking as a PR flak myself). I'm curious to see how this evolves. Thanks for stepping out into this and inviting us along! - Katie Adams

@Steve - but why do *you* need to be here? if they are engaging us directly, what exactly is your role? - Jeremy Toeman

@Jeremy As a strategist on the Pepsi account, I would be here regardless - reading, moderating, advising, etc. So rather than be clandestine about it, Pepsi thought we should be open. Now that I am here, though, what role do you think I should play? - Steve Rubel

@Jeremy I have to say Steve was very cautious at first, for good reason, but we were very clear that all of our agency partners will be identified and participatory. - B. Bonin Bough

@Steve honestly, without a clear understanding of what Pepsi actually wants to get out of this, I can't answer that.. all i can say is having "the PR guy" around and actively participating makes me feel like this is just a "we paid our way into social media" effort. pls note - while i know we've disagreed on things before, this has nothing to do with you personally.. - Jeremy Toeman

@Jeremy we want this kind of feedback (and I recognize it's not personal). I will let Pepsi speak for themselves on their goals. I am really here as an observer and to facilitate. - Steve Rubel

@Jeremy I don't think it's really function specifc; PR/Marketing/Sales. It is shared space. He is our partner on this and while it's a little different from how other companies are approaching..we are thrilled to have him front and center. - Josh Karpf

@Jeremey Our objective is to open a place where we can have dialogue around social media strategies. In addition to participating in other spaces we are dedicated to making this place have meaning to the FriendFeed community. - B. Bonin Bough

@B. Bonin Bough “...how we turned a devote Diet C--- drinker into a Diet Pepsi fan.” As someone who lives this brand, a new logo/package design won’t do that. Never has. I’ve been drinking Pepsi for nearly four decades and for one reason only—taste. Everything from that point forward starts from there. Not that it’s always a requirement, but how many people tapped ahead of time were likewise true users of the brand and not just fans of social media in general? Many other people were saying this long before the ones who were selected to participate ever did. The time to solicit advice from the online space is not at launch—it’s well before. Why not use the inactive Twitter account Pepsi had to start a dialog. (Speaking of, Twitter feed not linked here like most people do with their accounts.) But why not give everyone, (customers, influencers, non-users, etc.), a shot at a more true involvement beforehand, (like the recent Mt. Dew can design on Facebook), not a select few after the fact. Google “Pepsi’ and ‘ - mtlb

(FriendFeed character limits doesn’t really facilitate conversation that well.) Anyway, Google “Pepsi’ and ‘social media’ or ‘new logo’ and gauge the responses. (While it’s easy to be mislead by the number of mentions, really listen to what’s being said. The classic PR mantra “Well, at least people are talking about it” only flies if you’re Paris Hilton.) - mtlb

If you haven't seen it, Shannon Paul has a nice writeup/video on this topic: http://veryofficialblog.com/20... - Craig