clipped by: Joodie Clip Source: blog.startupprofessionals.com Startups: Domain Names are Gold Pick the right name. This is actually the hard part, and is easier said than done. Review my previous article on this challenge – “Your Company Name Can Make or Break You.” Register the name if available. Domains cost between $7 and $15 per year at GoDaddy.com or Register.com, if nobody already owns it. It's a good idea to also buy between three and 20 names that are close to your primary address or that could be confused with it. Otherwise, find the owner. But with 105 million names already in use, chances are someone else already snagged it. First you have to find the current owner, using Domain Tools, or other lookup functions available on the net. Negotiate for the name. The median price is now $5,000 for an average name, to $2.75 million paid for CreditCards.com recently. For these prices, you should consider an intermediary like Moniker.com or Escrow.com - for a $250 to $500 fee - to... - Judith Mary