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Re: Google Is Trying to Beat JPEG & PNG Images with WebP -
November 18, 2011
"The reason this hasn't gone mainstream yet is that only Chrome & Opera support it. This causes a problem for webmasters who would like to add support, but can't justify caching copies of all their images to conditionally serve to 2 browsers. We tackled this problem at Torbit and automated the process so any website can use WebP without any work at all. We were impressed with the results as the performance gains are quite meaningful for image-heavy sites. We shared our data in a blog post for anyone who is interested:
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