"News organizations do not need to fall in line behind sources such as TMZ when a report like Jackson's death breaks. The Twitterverse's been wrong about alleged celebrity deaths before. But in this situation, smart news organizations should acknowledge to their followers and readers that they know the report is out there and that people are talking about it, and report where the organization is with its own reporting. How hard would it be to tweet: "TMZ reports Jackson has died. We cannot confirm. Working on details"? Or "No confirmation on rumors about Jackson's death. We're in contact with authorities"?" - Will Sullivan