Jeremiah Owyang Friendfeed launched "branded profiles" yesterday for it's users. The next step would be for them to allow brands to reskin this application and embed on corporate sites that aggregate relevant topics about brands and products.
This "white label aggregator' is the topic of today's blog post (see link above) and could be a monetization strategy for Friendfeed. The challenge is, most brands are not yet ready for this. - Jeremiah Owyang