From the page: "the Yahoo brand has been irreparably damaged by this deal. Searchers are abandoning Yahoo in droves and the reality is that most of them are going to Google and not Bing."
- Tad Miller
If you check out where your Yahoo PPC traffic is coming from with the new Ad Delivery Report you are going to discover that a significant portion is coming from parked domains and that's not good.
- Tad Miller
It's been widely reported that most of Yahoo's PPC traffic doesn't even come from searches on Yahoo.com but from Yahoo's Search Syndication Partners. With the new Ad Delivery Report you can see where this traffic is coming from an exclude the low quality sites (there are a lot of them) from showing your ad.
- Tad Miller
How does one woman, who spends most of her time by the side of the road in Death Valley create viral SEO storms affecting some the biggest companies in the world?
- Tad Miller
Have you seen Google's new Keyword Bid Simulator? It's a great idea in theory...see how many clicks you missed because your bid is too low. But you really need to check what you are actually raising bids on before acting.
- Tad Miller
This year's Google AutoThink Summit presentations. Whether you are in automotive or not, great economic analysis. Check out Dr. Hal Varian's "Predicting the Present".
- Tad Miller
It's just as important to have the right negative keywords as it is to have the keywords you want to advertise on. Good resources for finding those negative keywords here.
- Tad Miller
Spot on the $. We take on clients with bad business models, but make sure we get paid up front and set up realistic expectations about what SEO can do.
- Tad Miller
Don't just imitate what your competitors are doing and don't force marketing on potential customers that they aren't interested in. Ultimately it's the buyer who should be making the marketing decision based on sales or success metrics.
- Tad Miller
Links from mobile sites to other mobile sites matter more in mobile search - common sense, but I've never had to think about it before. With phones becoming more advanced though, I think web results viewed on mobile phones will be what most searchers view on their phones.
- Tad Miller
Really nice post about keyword confusion and different meanings for the same keywords. It's a big pet issue of mine, particularly from the perspective of how search engines broad match keywords
- Tad Miller