we might all just pause a moment and remember that inferring ideas from archival data is a risky business and shouldn’t be taken too seriously.
- Juan Luis Polo
This means two things: first, the transformation of big marketing organizations beyond the experimental stage to full-blown social media participation will be a slow and costly process, unlikely to take root in a recession. And second, media companies still have time to establish new roles and relevance as proxies for consumer engagement. As the hype cycle teaches us, the time to look seriously at a new approach is when most have abandoned it for dead
- Juan Luis Polo