Why don’t more content management systems make event information available as useful data? Why do they instead advertise things like XHTML compliance and not-very-useful RSS feeds? Because, chicken-and-egg, nobody ever seems to expect an iCalendar feed. If we can change that expectation, a nice chunk of the real-world semantic web will fall into place. And it won’t require RDFa or SPARQL or ontologies. Just good old RFC2445, right under our noses the whole time, if only we would open our eyes and look. - Jon Udell