Consumers aren't interested in your message -- they're interested in entertainment. Find out how to create storyline-rich content that combines both.
- Judi Window
You come to work one morning, and there's a forwarded email newsletter from someone in executive management sitting in your inbox, accompanied by a single question -- "What are we doing on Twitter?"
- Judi Window
As you know, the Gr. Manchester (NH) Chamber of Commerce is an organization in transition. We stepped onto the path to self-analysis and critical self evaluation at our April 2008 Board of Directors retreat.
- Judi Window
“With millions of Americans using these new communications tools to reach friends, customers and business prospects from around the globe, it’s a great time to explore this phenomenon,” said New Hampshire Today Host Jack Heath who, along with New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher, will host this month’s “First Class Business” segment.
- Judi Window
While on the surface many social networks look the same, there are significant differences, both in their structure and what they emphasize, but also in the attitude that users bring. The more we understand these, the more we can know which social networks to use for what purposes.
- Judi Window
With more than $35 million in venture capital money, Twitter has a bit of time to figure it out and get it right. Given that and Twitter's measured, collaborative approach to sustainability, it is probably safe to say that marketers shouldn't fear that Twitter will disappear any time soon.
- Judi Window
I’m reading Chris Anderson’s FREE at the moment (in the seven seconds of free time I have) and he mentioned a very interesting theory on the ability of a community to be function. Also the ability of someone to maintain more than 150′ish relationships.
- Judi Window
As the Herald reported a few days ago, Granite State officials in charge of economic development have launched a new promotion to entice Massachusetts companies - inviting 900 Massachusetts business owners to enter a contest to win tickets to a Big & Rich concert, where recruiters will be stationed to sell the winners on the benefits of locating in the Granite State.
- Judi Window
Old habits die hard -- even harder, at times, for brand communications. Not a day goes by without at least one or two articles appearing in marketing and PR literature about the importance of social media platforms, alongside calls for brands to get out there and participate.
- Judi Window
The words I type into Google or any other search engine will lead directly to sales for some Hampton area companies, companies that have been smart enough to do their homework and optimize their Web sites so their businesses can be found easily.
- Judi Window
I'm surprised by the amount of ignorance that exists today about Social Media demographics. Considering how easily accessible statistics and studies are, there is no excuse for marketers and those interested in communications to hold incorrect beliefs, make erroneous statements, or base decisions upon outdated assumptions.
- Judi Window
In this regard, brands looking to use Twitter for customer service should make their accounts easy to relate with by attaching a real name and face.
- Judi Window
The one thing you can say for certain about Twitter is that it makes a terrible first impression. You hear about this new service that lets you send 140-character updates to your "followers," and you think, Why does the world need this, exactly?
- Judi Window
The Nackey S. Loeb School of Communications is offering a one-day workshop designed to help public relations photographs land on the web and in the paper, not in the trash.
- Judi Window
Granite State Ambassadors will hold a training and certification session June 15 and 16 at the Discover Portsmouth Center. The Portsmouth Historical Society is hosting the training.
- Judi Window
It's safe to say there are only two kinds of advertisers in this day and age: those that are already involved with social media, and those that soon will be
- Judi Window
Individuals need to protect and cultivate their own personal brands, the same way in which big-name companies do. I learned this lesson the hard way.
- Judi Window
In this exclusive interview with iMedia Connection, Hoffman details the marketing and professional development opportunities available via LinkedIn's expanding platform.
- Judi Window
Enjoy the splendor of 72 square mile Lake Winnipesaukee on a private charter cruise of the lake aboard a custom-built “Down East Cruiser".
- Judi Window
Dean Kamen's DEKA Arm was designed in my home town of Manchester NH. I couldn't be prouder of this effort to help people, especially those who sacrifice their life and limbs for us.
- Judi Window