Jurgen Appelo › Comments

Measurement is on everyone’s minds these days, isn’t it? It’s tough not to bump into a marketing or PR pro that isn’t under the gun for proof of lead generation, ROI, and more. Since it’s the time of year when marketing and PR professionals are gearing up for the New Year and all that comes with it, I thought it might be helpful to provide a recap. - Jurgen Appelo

You can achieve a great social media presence by continuous improvement in two dimensions: Use the 5 keys to social media engagement Use the 7 steps to social media management This presentation gives you a helping hand. - Jurgen Appelo

TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year. - Jurgen Appelo

When we talk about brand awareness, consciously or not, we correlate "brand" with one specific phase in the marketing funnel. Many have defined brand as a set of expectations and experiences. - Jurgen Appelo

A survey of nonprofit communications executives - Jurgen Appelo

from Big Mouth Media - Jurgen Appelo

A while back, I wrote a series of posts about building and organizing a social media team. They were a popular bunch, and I was asked a few times to put them into an e-book. I’m finally getting around to that for you. - Jurgen Appelo

An executive outline of Social Media tools and resources needed to listen and participate, guiding PR, Customer Service, Product Development, and Marketing. - Jurgen Appelo

I’ve been able to finalize a free eBook that compiles the Using Social Media Series into one easy-to-use guide. - Jurgen Appelo

A look at the next-generation Inter­net and how it will impact all facets of society. - Jurgen Appelo

The United States Air Force Public Affairs Agency, Emerging Technology Division released an ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for social media guidelines for those who do not have them. - Jurgen Appelo

Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I've organized will get you started on that path. It took months, but I think you'll find it worth it the effort. - Jurgen Appelo

In business terms, the currency implied in any ROI question or discussion is cold hard cash. Period. Marketing professionals need to understand this: If the investment (the “I”) is $$$, then the return also has to be $$$. It can’t be eyeballs or impressions or clickthroughs. You have to tie your results to a $ amount. - Jurgen Appelo

In this update, I’ve added a lot more information about Facebook, LinkedIn and Twitter and also included some thoughts on managing the social media beast, including my own social media system. - Jurgen Appelo

This book shows you how to monitor what folks say about you in social media using Google Reader and a few keyword searches. - Jurgen Appelo

See this excellent interview with Lee Odden on Social Media Marketing and ROI. According to Lee, measuring ROI as a direct result of Social Media is not the right question. Social Media is a platform, not a tactic. - Jurgen Appelo

This eBook is written as a guide or checklist to get yourself or your small business started with social media. This is your starting point. Also included is a handy chart you can print and use to fill in your various social media profile information to have on file. This eBook serves as a brief overview as to what Social Media Marketing is all about by looking at the various styles of online communication and a couple of case studies. - Jurgen Appelo

Let’s work together to create the first industry index on this emerging space, but I’ll need your help. - Jurgen Appelo

Short interview with Muhammad Saleem on social media measurement & ROI during SES Chicago 2009 by Lee Odden of TopRank Online Marketing. - Jurgen Appelo

I’ve pulled together a collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI. You’ll also find a handful of key social media statistics resources to put in your toolkit. - Jurgen Appelo

A Wiki of Social Media Monitoring Solutions - Jurgen Appelo

An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website. - Jurgen Appelo

How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible. - Jurgen Appelo

3 ways to organize social media for results - Jurgen Appelo

3 ways to organize social media for results - Jurgen Appelo

Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business. - Jurgen Appelo

You may be wondering about the benefits of involvement with social media. After all, participating with online networks can be time consuming. The short answer to the question “Why social media?” is relationships. - Jurgen Appelo

You NEED an Effective Internet Presence. Effective in the business sense. It does not necessarily mean a fancy and expensive Web site. In fact many of those serve NO business purpose and are waste of money, except for the usually well meaning "electronic artists," also known as Web Designers, who design and create them. - Jurgen Appelo

Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early adopters have encountered both successes and failures in developing strategies that incorporate this new paradigm. - Jurgen Appelo

Search Engine Mediabureau Checkit voerde dit jaar voor de vierde keer op rij het Top 100 Online Vindbaarheid onderzoek uit. - Jurgen Appelo

This study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in 11 different online social media channels. - Jurgen Appelo