Justin Cutroni

"Angie: First the most important thing: Your goal history is not lost! ‘) Moving goals is a helpful feature in the new version of Google Analytics, you can see the view you want. Unfortunately, and I am sorry about this, the messaging in the system is not clear on the impact of you moving the goal from, say, set 1 to set 2 (or whatever). Each goal has its “position” in the system. When you move the goal it inactivates the old position and recreates it in the new position. Fresh start in life. :) But when you look back you don’t see any history (obviously). This is something the team at Google should make a lot more clear and think about. If you want to “recover” the “lost” history for a goal you had moved then follow these steps: 1. Say you had moved goal “Leads Captured” from Set 1, Goal 1 to Set 2, Goal 2. 2. Go back to the Profile Settings page. Create a goal into Set 1 Goal 1 (the original position before you moved it). 3. Call this goal “Historical Data for Leads Captured”. 4. In..." - Justin Cutroni

"Drew: Revenue of course is “god” for ecommerce sites. But just looking at it poses an issue: it might not be insightful enough. Take this example. You made $1 mil in Oct. You made $1.2 mil in Nov. Magnificent growth. But in Oct you got 1,000 Visitors and in Nov you got 1,000,000 visitors. Ouch! Both Conversion Rate and Average Order Size try to get you to understand if you are being “efficient”, something just looking at the aggregate revenue number might not reveal instantly. Avinash." - Justin Cutroni

"Congratulations on the new gig Jim!It is always hard to leave a long time job, but I think you are going to have a lot of fun at Capstrat.Congrats on the second baby (now I can get a picture of your 2.0 with my 2.0 book! :)).Avinash." - Justin Cutroni

"Congratulations Alec! That is some delightful journey. To one of your latter points, even if your current customers might not come read your posts I think others will find the unique work you are doing to be of value. Keep it up! Avinash." - Justin Cutroni

"David: Sadly that might take much longer than it should, Marketers and Analysts are not all that much into personal accountability. : ) But I am optimistic that that will change with time. We will educate the management and the management will learn to embrace the whole concept of “failing faster” rather than being punitive about acceptable failures. -Avinash." - Justin Cutroni

"Alec: Looks like the UK government has done a marvelous job by outsourcing the creation and running and measurement of success! Perhaps a model others can possibly emulate. You are collecting a lot of data and reporting back lots across a couple of hundred sites of the UK government. My minor thought, perhaps to others, would be to ensure they don’t get caught the data trap, rather from the buffet of metrics pick the three or four (max) that are the Critical Few and hammer each organization with that. It is so darn hard to move people from consuming data to doing something with it, focusing on the Critical Few I have found is a good way to do it – if the Critical Few are *custom* to each site’s purpose (desired outcome – which hopefully matches up with why people come there!). I commend you on the awesome job you are doing there, impressive! Avinash." - Justin Cutroni

"Harlan: Answers to your questions… 1.The average per visit goal value for my blog is $1.67 so I set a much higher, to be aggressive, $2 as the value for Twitter traffic as I have higher expectations from that traffic. 2. Today the three time periods you see are daily, weekly and monthly. In each a long enough time period is shown for you to find strategic insights, but that does not mean you can’t look at smaller number of months. I like 13 months because I can more easily look at same month last year, always a good thing. 3. Here’s a post with very specific ideas of how to improve high bounce rates: Six Tips For Improving High Bounce / Low Conversion Web Pages Hope this helps. Brady: The GA team will continue to find new and interesting ways to visualize the data but what I am more excited about is the cool data visualizations that people outside are building on top of GA data using the free API. Here’s the latest one: Google Analytics data Treemap visualization created using the..." - Justin Cutroni