"Matt: Vast generalization but pretty much every web analytics tool, testing tool, survey tool, ad serving tool etc etc now use javascript to collect data. Javascript as in page tagging. Log files are of value in some cases, as outlined in this post, and a few tools still support log file parsing. Avinash."
- Justin Cutroni
"David: That is the basic purpose of any analytics tool, including GA. Just go to Content, Content by Title, find your page, click on it, and do a little dance for in front of you is the data you want. :) Avinash."
- Justin Cutroni
"Nicky: You can do a/b testing with the optimizer, it is much easier than doing multivariate testing. Here is the four step process you would follow: Advanced A/B Testing If you don’t want to measure a conversion page (say lead submission or donation etc) then you can also test which version of your page, A or B or C, did better on other metrics. You will simply integrated Google Website Optimizer with Google Analytics and use GA to measure any metric’s performance you want. Here’s a helpful link for integrating the two tools: GWO / Google Analytics Integration Good luck! Avinash."
- Justin Cutroni
"Everyone: Thanks a million for the kind words of support for the book, and for your lovely entries. I am struck by how well thought out your contest entries are and how much creativity is out there to solve this complex issues. The contest winners will be announced on Friday, until then please keep your ideas coming! Thanks again, Avinash."
- Justin Cutroni
"Kount: As you mention Crazy Egg does archive snapshots but other tools don’t. I would push back and ask you why would you need site overlay for every hour? Would you have a capacity to take all that data and make intelligent decisions? It is quite likely that the only data you might find valuable will be for persistent things (like top nav or some persistent promotional spots), for which any tool’s site overlay will work. For the fast changing links and content there are other navigational analysis reports that will work just fine. I realize this it not the answer you were looking for, but hopefully it is food for thought. Avinash."
- Justin Cutroni