"Hi Tish, I also read the TechCrunch piece and felt as if the mark had been missed. I feel that UGC is at its most exciting point right now because people are figuring out how to generate real returns. I just have to point to one of the thousands of UGC based promotions, contests or UGC built into a successful campaign to prove that the medium is not dead. Thank you for your insightful blog. Dustin Plett Check out this blog I write about new UGC. It is for ICUC Moderation Service. www.snoo.ws" - Keith Bilous