Beth Kanter › Comments

Authentic Engagement refers to strategic and targeted efforts that transcend traditional notions of corporate social responsibility and create valuable change for the business and society. A company is authentically engaged when it takes ownership of a social problem integral to the company’s long-term success, leverages its assets and expertise against the social problem, plays a leadership role in advancing stakeholders toward concerted action, and measures and learns from results. - Beth Kanter

The idea is for companies to take on social problems but in a competitive context—to look for ways to contribute to the larger community while tackling key business objectives. - Beth Kanter

Would love to see a list of nonprofits using Facebook well - Beth Kanter

social media is most powerful when its used for creating, collecting and sharing stories - Beth Kanter

Four square comments - Beth Kanter

Four square comments - Beth Kanter

Great piece - Beth Kanter

Explains how it works in terms of games design and analyzes potential business use - Beth Kanter

Good piece that explains business use - Beth Kanter

Fousquare - Beth Kanter

Creative gift giving - Beth Kanter

Tools for the Ultimate Twitter Expert with iPhones Carry your Twitter account with you on your iPhone by utilizing these free and paid tools. 1. Tweetie for iPhone : Winner of many awards and praise, this Twitter tool is worth the $2.99 price tag. It can handle multiple accounts, has an offlin - Beth Kanter

But the key is not going to be to create distinct destinations organized around topics, but to find ways in which content can be surfaced in context, regardless of where it resides. Making content work in a networked era is going to be about living in the streams, consuming and producing alongside "customers." Consuming to understand, producing to be relevant. Content creators are not going to get to dictate the cultural norms just because they can make their content available; they are still accountable to those who are trafficking content. - Beth Kanter

Yelp for nonprofits - Beth Kanter

# Twitter's user growth is no longer accelerating. The rate of new user acquisition has plateaued at around 8 million per month. # Over 14% of users don't have a single follower, and over 75% of users have 10 or fewer followers. - Beth Kanter

November stats - Beth Kanter

October stats on Twitter - users are going to get picky. Twitter isn't as growing as dramatically as before - Beth Kanter

Includes Twitter and other recent studies - Beth Kanter

This forecast counts 11.1% of Internet users as Twitter users this year, a figure close in line with Harris Interactive and Pew Internet & American Life Project estimates of 13% and 11%, respectively, in spring 2009. In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. In June 2009, for example, Nielsen reported nearly 21 million unique visitors to Twitter.com. That was a year-over-year increase of close to 2,000%, but also an increase over May 2009. Nielsen, comScore and Compete pegged US unique visitors at 18.2 million, 17.6 million and 19.7 million, respectively, that month. - Beth Kanter

Funny slide show about ROI and Social Media. Makes the distinction between measuring media and financial performance - Beth Kanter

See which nonprofits have the most number of fans - Beth Kanter

Interesting. In the top 20 or so, most are not real nonprofits ("I love my family," "music"). But NPR is in there with half a million fans. Nice job, NPR! - Laura Norvig

Testing the tool now to measure Twitter spread - Beth Kanter

Great free apps. plus premium ones. - Beth Kanter

Takes you through what, why, and how to of Twitter lists. - Beth Kanter

Professionals trust online information almost as much as information gotten from in-person Information obtained from offline networks still have highest levels of trust with slight advantage over online (offline: 92% - combined strongly/somewhat trust; online: 83% combined strongly/somewhat trust) - Beth Kanter

The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. - Beth Kanter

Replaces fake emotion with doing good in the community - Beth Kanter

Simple Social is a collection of several Facebook - Beth Kanter

Has screen captures of professional tools - Beth Kanter

A good list of what to measure against goals - Beth Kanter